WCM with share point 2010 - Demystify the myths
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WCM with share point 2010 - Demystify the myths

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  • Interestingly, Gartner defines WCM ad the Process of Controlling the Content to be consumed by One or More ONLINE Channels…This is not always how WCM has been seen or implemented in the Enterprise, resulting in a few myths..some plausible, some just ready to be busted!!!
  • WCM mean “the Internet site”
  • MOSS 2007 had its issues and the branding experience was not always fun, but SharePoint 2010 squashes that mythSharePoint design is only limited by the imagination of the designer.
  • WCM mean “the Internet site”

WCM with share point 2010 - Demystify the myths WCM with share point 2010 - Demystify the myths Presentation Transcript

  • IT’S ALL ABOUT THE WEB EXPERIENCEWORLD CLASS WEBSITES WITH Microsoft SharePoint 2010
  • WCM with SharePoint 2010: Demystify the myths Troy Gerber
  • WCMGartner defines WCM as the process of controlling the content to beconsumed over one or more online channels through the use ofcommercial, open-source or hosted management tools based on a corerepository.
  • “Traditional Model” Internet Web Team Our Intranet Internet Our website Web Team B2B Internet Other Web Team Our Other website Web Team Our Extranet“one or more online channels; core repository”
  • ECM Model Content ManagersOur website Our Intranet Mobile Our Extranet WCM
  • Myths1. SharePoint is for Intranet/Records Management Portals only2. Branding is complex, not possible really,3. SharePoint lacks content management features4. Building a standards compliance website is not possible5. Its expensive to use SharePoint for WCM6. I’ll need to hire specialist skill to maintain content All myths has some basis in fact
  • SharePoint is for Intranet/RM Portals only SharePoint 2010 embodies a broad range of capabilities, particularly in collaboration, content management, search and portal. All of these factors point to a high degree of interoperability from a company that offers adjacent technologies incorporated into online strategies such as business intelligence, analytics and e-commerce. GARTNERMyth #1
  • SharePoint is for Intranet/RM Portals only SharePoint 2010 embodies a broad range of capabilities, particularly in collaboration, content management, search and portal. All of these factors point to a high degree of interoperability from a company that offers adjacent technologies incorporated into online strategies such as business intelligence, analytics and e-commerce. GARTNERMyth #1
  • Branding is complex REALLY?
  • Intervate
  • Stellenbosch University – Hope Project
  • Checkers
  • Volvo
  • Ferrari
  • Branding is complex Agency Based Designs, welcome. No Limitations on scale, menus, jQuery, Rich Media… Standards based code generated, means less effort to be cross browser compatible.Myth #2
  • Lacks content management features Familiar content creation process, using the Ribbon UI WCM Specific Web Parts i.e. Video, Image, Rich Text editing Rich Media Support Web Analytics In page Editing Integration connectors (BCS)Myth #3
  • Building a standards compliance website is not possible Standards Well-formed XHTML 1.0 Strict WCAG 2.0 Level AA WAI:ARIAMyth #4
  • Its expensive to use SharePoint for WCM Compared to?Myth #5
  • Its expensive to use SharePoint for WCM Our website Our Intranet Our Extranet Internet Internet B2B Web Team Web Team Web Team
  • Its expensive to use SharePoint for WCM Content ManagersOur website Our Intranet Mobile Our Extranet
  • Its expensive to use SharePoint for WCM If your looking at point solutions, then maybe its plausible. If you have a ECM strategy that leverages a core platform and includes WCM as part of the strategy, the price is right.Myth #5
  • I’ll need to hire specialist skills to maintain content Server Infrastructure = Windows Server Skills SharePoint Server = Microsoft MC ITP Accreditation Developers = C# Development (Can be certified) Content Creators = Use a browser, work with Microsoft Office Content Managers = Use a browser, work with Microsoft OfficeMyth #6
  • Myths1. SharePoint is for Intranet/Records Management Portals only2. Branding is complex, not possible really,3. SharePoint lacks content management features4. Building a standards compliance website is not possible5. Its expensive to use SharePoint for WCM6. I’ll need to hire specialist skill to maintain contentAll myths has some basis in fact
  • ConclusionSharePoint WCM Myths are no longer relevant in SharePoint 2010SharePoint 2010 Myths are only relevant if you don’t look at thebigger picture.Some Myths will become real if you havent embarked on a ECMstrategy and included WCM as part of that strategy.
  • Intervatehttp://www.intervate.comhttp://www.twitter.com/intervateHttp://www.facebook.com/intervate