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Amazon Online Policy Primer

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  • 1. AmazonTERMS OF USE, PRIVACY NOTICE &LICENSE AGREEMENT Online Policy Primer NET 303
  • 2. Amazon.comWhat was the world‟s biggest bookstore has now become the world‟s biggest everything store (Hoovers, 2011).
  • 3. Selling anything from books, CDs, Blurays and MP3s to cameras, clothing, toys, sports equipment and lots more.Photo credit: „Kindle 2.0 in a box‟ (2009) by shadowstorm
  • 4. They even have their own range of credit cards (Amazon, 2011c). Photo credit: „amazon.co.jp Credit Card‟ (2008) by MJ/TR ( ω )
  • 5. But have you read theirTerms of Use,Privacy Policy orLicense Agreement?
  • 6. Because by even visiting the website, you are accepting thepractices outlined in the Privacy Policy (Amazon, 2008), which states that Amazon can collect and store a comprehensive dossier of your personal details and other information including:
  • 7. your name address phone number credit card information email addresses your friends‟ details your photograph financial information and social securityand driver‟s license numbers (Amazon, 2008). Photo credit: „Self Portrait‟ (2009) by t6mdm
  • 8. This kind of data mining has been called by Rotenburg as“a ticking privacy time bomb” (Barbaro & Zeller, 2006), where your personal information is compiled, stored and used as they see fit but recently governments have attempted to gain access to customer data compiled by Amazon, interested in what people are buying including titles like…
  • 9. “Lolita”“Brokeback Mountain” and “Fahrenheit 9/11” (Cohen, 2010).
  • 10. Generally speaking, Terms of Use and privacy policies are rarely read by users but “they are the binding forces thatdetermine what a company can do with your personal information and private data” (White, 2011).
  • 11. Another way Amazon gets your information is through the use ofFlash cookies, which are more persistent and are harder to avoidrelative to normal browser cookies (Privacy Rights Clearinghouse, 2011). Photo credit: „”chocolate chip cookies‟ (2009) by seriousbri
  • 12. Also, although the Privacy Notice states that Amazon does not sellproducts to children, there is no way it can verify that is can‟t happen. Photo credit: „"his" computer‟ (2011) by Paul Mayne
  • 13. And of course… “Amazon reserves the right to refuse service, terminate accounts,remove or edit content, or cancel orders in their sole discretion”(Amazon, 2011b).
  • 14. Photo credit: „Kindle Birdies‟ (2010) by sarowen
  • 15. As a Kindle owner, you are subject to the Kindle License Agreement and Terms of Use which states “Digital Content is licensed,not sold, to you by the Content Provider” (Amazon, 2011a).
  • 16. This means that you don‟t ownbooks in a traditional sense,rather just the unlimited rightsto read them (Buchanan, 2008).You can‟t resell or loan yourdigital copy.Now thats a whole newinterpretation of“ownership”.Photo credit: Adapted from „Book Sale‟ (2010)by clemsonunivlibrary
  • 17. Amazon also have to rights toremovepurchased content from your Kindle. In 2009, Amazon deleted digital copies of books from customers‟ devices, without consent or notice, due to insufficient rights to sell the books (Stone, 2009).
  • 18. Ironically, among the booksremoved were George Orwell‟s „1984‟ and„Animal Farm‟. Photo credit: „Pig‟ (2010) by Travis S.
  • 19. Kindle owners were angry.This case highlights the “gap in understanding about rightsin the digital world and the real world” (Claburn, 2009).People expect digital world rights to bethe same as real world right.
  • 20. The Kindle License Agreement has been changed and amendedmany hundreds of times over the last few years (TOSBack, 2011), constantly protecting Amazon‟s best interests. Photo credit: „Day 54/365‟ (2010) by Roxanne Cooke
  • 21. But if you were notified every time it changes, which you‟re not, would you re-read the agreement?
  • 22. So if you think that digital copy of „1984‟ is the sameas the one on your bookshelf, think again. Photo credit: „Big Brother Congestion‟ (2006) by jeroen020
  • 23. So let‟s recap,Amazon is a company that knows who you are,where you live,your bank and credit card details,your phone number and email address,what you like,what you buy andwho your friends are.Plus they have access to your purchased digital content,which they have the power to remove.
  • 24. Would you trust them?
  • 25. Creative Commons License This work is licensed under a Creative CommonsAttribution-NonCommercial 3.0 Unported License.
  • 26. ReferencesAmazon (2011a). Amazon.com Kindle License Agreement and Terms of Use. Retrieved fromhttp://www.amazon.com/gp/help/customer/display.html/ref=hp_left_sib?ie=UTF8&nodeId=200506200Amazon (2011b). Conditions of Use. Retrieved fromhttp://www.amazon.com/gp/help/customer/display.html?ie=UTF8&nodeId=508088Amazon (2011c). Amazon.com Credit Offerings. Retrieved from http://www.amazon.com/Credit-Cards/b?ie=UTF8&node=1266766011Amazon (2008). Amazon.com Privacy Notice. Retrieved fromhttp://www.amazon.com/gp/help/customer/display.html?ie=UTF8&nodeId=468496amazon.co.jp Credit Card (2008). [Image]. Retrieved fromhttp://www.flickr.com/photos/mujitra/2527994700/Barbaro, M. & Zeller, T. (2006). A Face Is Exposed for AOL Searcher No. 4417749. Retrieved fromhttp://w2.eff.org/Privacy/AOL/exhibit_d.pdfBig Brother Congestion (2006). [Image]. Retrieved fromhttp://www.flickr.com/photos/jeroen020/349034095/Book Sale (2010). [Image]. Retrieved fromhttp://www.flickr.com/photos/clemsonunivlibrary/5017091407/Buchanan, C. (2008). Amazon Kindle and Sony Reader Locked Up: Why Your Books Are NoLonger Yours. Retrieved from http://gizmodo.com/369235/amazon-kindle-and-sony-reader-locked-up-why-your-books-are-no-longer-yours
  • 27. Claburn, T. (2009). Amazon Says It Will Stop Deleting Kindle Books. Retrieved fromhttp://www.informationweek.com/news/personal-tech/digital-content/218501227Cohen, N. (2010). In a State’s Search for Sales Tax, Amazon Raises Privacy Concerns. Retrieved fromhttp://www.nytimes.com/2010/05/03/business/media/03link.html?src=buslnDay 54/365 (2010). [Image]. Retrieved from http://www.flickr.com/photos/yakoshka/4383282187/Hoovers (2011). Amazon.com, Inc. [Fact Sheet] Retrieved fromhttp://www.hoovers.com/company/Amazoncom_Inc/hrcsyi-1.html“his” computer (2011). [Image]. Retrieved from http://www.flickr.com/photos/paulm/5574119017/Kindle 2.0 in a box (2009). [Image]. Retrieved fromhttp://www.flickr.com/photos/shadowstorm/3312576649/Kindle Birdies (2010). [Image]. Retrieved from http://www.flickr.com/photos/sarowen/4411436839/Pig (2011). [Image]. Retrieved from http://www.flickr.com/photos/baggis/6115219043/Privacy Rights Clearinghouse (2011). Fact Sheet 18: Online Privacy: Using the Internet Safely [FactSheet]. Retrieved from https://www.privacyrights.org/fs/fs18-cyb.htmSelf Portrait (2009). [Image]. Retrieved from http://www.flickr.com/photos/t6mdm/3362295860/Stone, B. (2009). Amazon Erases Orwell Books From Kindle. Retrieved fromhttp://www.nytimes.com/2009/07/18/technology/companies/18amazon.htmlTOSBack: The Terms of Service Tracker (2011). Amazon Kindle License Agreement and Terms of Use.Retrieved from http://www.tosback.org/policy.php?pid=35White, C. (2011). Analyzing the Terms of Service (or “Not Every Company is Evil”) [Editorial]. Retrievedfrom http://www.neowin.net/news/analyzing-the-terms-of-service-or-not-every-company-is-evil

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