The Troy Media Advantage
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The Troy Media Advantage






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The Troy Media Advantage Presentation Transcript

  • 1. Trusted by major media outlets acrossCanada and the worldIn seven years, Troy Media has becomea major and respected media supplierof high-quality opinion, analyses andtimely editorial. Sept. 2012
  • 2. You spend a lot of timeresearching public policyissues.You want to make sure yourinsights are widely read.That’s where we come in.
  • 3. Your One-Stop Media Distribution Network So far this year, Troy Media commentaries have run over 2,600 times in media outlets across Canada. Since 2005, Troy Media commentaries have run over 25,000 in media outlets across Canada.
  • 4. The Troy Media AdvantageAs our client, Troy Mediagives you access to ourproprietary mediadistribution network ofover 17,000 journalists. Commentaries edited and distributed by Troy Media have run in the Globe and Mail, the Toronto Star, the National Post, the Victoria Times Colonist, the Vancouver Sun, the Vancouver Province …
  • 5. That access works FOR YOU in 2 ways• Each of your commentaries is distributed directly to our over 1,800 opinion page editor and talk show producer subscribers, who decide what is to be published and who is to appear as guests. … the Calgary Herald, the Edmonton Journal, the Saskatoon Star Phoenix, the Winnipeg Free Press, the Montreal Gazette, the Moncton Times & Transcript, New Brunswick Telegraph-Journal …
  • 6. • Better yet, each commentary will also be distributed through our various News Beats. Journalists will become familiar with your areas of expertise: you will quickly become a source in stories written by journalists.• Since 2005, our clients have been used as sources in over 45,000 stories.While our clients’ … the Halifax Chronicle-Herald, Halifax Sunday Herald, the Cape Breton Post, St. Johns Telegram, the Charlottetown Guardian, the Summerside Journal-Pioneer …
  • 7. Grow Your ProfileCreate a powerful brand (credible,reputable)Increased visibility increasesyour fundraising capabilitiesBecome an important part of thepublic policy conversationIncrease your influence with decisionmakers and the general public … the Whitehorse Star, the Yukon News, the Red Deer Advocate, the Red Deer Express, 100 Mile House Free Press, Abbotsford News, Trail Daily Times, Airdrie City View, Spruce Grove Examiner …
  • 8. Fresh & Trusted Content NeededNews media have come to rely on Troy Mediafor trusted editorial content editedto the highest journalistic standards.Read a selection of our Media TestimonialsTroy Media has a very good Troy Media is an insightful,sense of what interests authoritative voice on thenewspapers and what will issues of the day.reach readers. Sudbury Star Edmonton Journal We put a high value on theTroy Media’s articles and submissions received from thecolumns are extremely well Troy Media.written and edited. Waterloo Region Record Globe and Mail A dependable source ofTroy Media meets all our fearless, thoughtfulstandards for insight, commentary.clarity, and fairness. Halifax Chronicle-Herald Montreal Gazette … the Tisdale Recorder, the Humboldt Journal, the Brandon Sun, Waterloo Region Record, the Guelph Mercury, the Sudbury Star, the Toronto Sun, the Calgary Sun, the Edmonton Sun, and many, many more right across Canada.
  • 9. Client TestimonialsWe began working with Troy Media during the inaugural year (2009) of the Macdonald-LaurierInstitute and that was one of our best communications decisions. They do as they promise andthey do it efficiently and well. We have had great exposure across the land as a result.Brian Lee Crowley, Macdonald Laurier InstituteTroy Media has greatly increased the reach and circulation of Fraser Institute commentaries,exposing the writings of our researchers to a wider audience across Canada.Dean Pelkey, The Fraser InstituteTroy Media was instrumental in creating a truly national presence across Canada’s diverse andtruly far flung media landscape for the Frontier Centre for Public Policy. In particular,Troy Media’s networks and relationships with outlets, editors and media people were highlyeffective in raising our profile to a level we only dreamed of ever achieving.Peter Holle, The Frontier Centre for Public PolicyEven if you already write and distribute your own content, Troy Media represents excellentvalue. Heres why: Editors pay attention to Troy Media.David Dodge, The Pembina InstituteTroy Media is a great solution for organizations looking to increase media presence andpublic recognition. If your organization is prepared to make the commitment required to takeits media strategy to the next level, then it is time to talk with Troy Media.Jason Brisbois, Western Centre for Economic ResearchTroy Media took the Canada West Foundation to a whole new level of media coverage.Roger Gibbins, Canada West Foundation
  • 10. Client TestimonialsTroy Media has done a great job helping find a broad audience, getting ourExperts’ op-eds in print in multiple publications. Increasingly, with Troy Media’s help, ourExperts are being asked to do interviews with radio and TV outlets across the country.Noralou Roos, EvidenceNetwork.caTroy Media has developed a service, a network and an understanding that makes it a servicesuperior in the market.Perry Kinkaide, Alberta Council of TechnologiesThink-tanks based in western Canada are now dominating much of the national public policydebates. The most quoted research on (any) subject is now coming from the Frontier Centre forPublic Policy, the Fraser Institute and Canada West Foundation, forming the basis for much ofthe national public policy debate.New Brunswick Telegraph JournalTroy Media provides an exemplary service disseminating information to a broad audience.Dr. Verena Menec, Centre on Aging, University of ManitobaTroy Media’s media range and connections are broader than any organization could hope toestablish independently.Kim McGrail, Associate Director, Centre for Health Services and Policy Research,University of British Columbia
  • 11. Get started NOW!CONTACT 434-3878