Making WordPress Better for Your Clients

twitter: @tontotd videousermanuals.comvideousermanuals.com

Why do you need a better WordPress for your clients?videousermanuals.com

Who Is This Presentation For?videousermanuals.com

Who Is This Presentation For? • Developers who use WordPress as their CMS of choice for creating websites for clients.videousermanuals.com

Who Is This Presentation For? • Developers who use WordPress as their CMS of choice for creating websites for clients. • Development companies who are serious about providing the best experience for their clients. videousermanuals.com

Who Is This Presentation For? • Developers who use WordPress as their CMS of choice for creating websites for clients. • Development companies who are serious about providing the best experience for their clients. • This presentation is based on a series of e-books that we provide for free on our website.videousermanuals.com

White Label CMS Pluginvideousermanuals.com

White Label CMS Plugin • Many of the techniques used here are from our White Label CMS pluginvideousermanuals.com

White Label CMS Plugin • Many of the techniques used here are from our White Label CMS plugin • Our blog has links to all the plugins mentioned, and articles which are the source of many of the ideas presented here.videousermanuals.com

White Label CMS Plugin • Many of the techniques used here are from our White Label CMS plugin • Our blog has links to all the plugins mentioned, and articles which are the source of many of the ideas presented here. WordPress User Manualvideousermanuals.com

White Label CMS Plugin • Many of the techniques used here are from our White Label CMS plugin • Our blog has links to all the plugins mentioned, and articles which are the source of many of the ideas presented here. WordPress User Manual • A premium plugin that helps you train your clients to use WordPress through videos and a written manualvideousermanuals.com

Remove The Cluttervideousermanuals.com

Remove The Clutter • Time = Moneyvideousermanuals.com

Remove The Clutter • Time = Money • The simpler the clients admin, the easier it is to explain and the less chance for confusionvideousermanuals.com

Give Clients Editor Only Access (if possible – and it is possible!)videousermanuals.com

Give Clients Editor Only Access (if possible – and it is possible!) • Does your client really need Administrator access?videousermanuals.com

Give Clients Editor Only Access (if possible – and it is possible!) • Does your client really need Administrator access? • If your client sits somewhere between an Admin and an Editor, why not create a new role?videousermanuals.com

Give Clients Editor Only Access (if possible – and it is possible!) • Does your client really need Administrator access? • If your client sits somewhere between an Admin and an Editor, why not create a new role? • Use the Adminimize and Members plugins to create a “Webmaster" role.videousermanuals.com

Give Clients Editor Only Access (if possible – and it is possible!) • Does your client really need Administrator access? • If your client sits somewhere between an Admin and an Editor, why not create a new role? • Use the Adminimize and Members plugins to create a “Webmaster" role. • Or use WLCMS to show the menus to editorsvideousermanuals.com

wp-login.phpvideousermanuals.com

wp-login.php • Not the most user friendly urlvideousermanuals.com

wp-login.php • Not the most user friendly url • /login is a lot easier to remembervideousermanuals.com

wp-login.php • Not the most user friendly url • /login is a lot easier to remember • planetozh.com has a detailed explanation of a function for this or use WLCMSvideousermanuals.com

Brand The Login Screen Which looks better to the client?videousermanuals.com

The Dashboardvideousermanuals.com

Dashboard - Screen Optionsvideousermanuals.com

Dashboard - Screen Options • Either use the screen options menu videousermanuals.com

Dashboard - Screen Options • Either use the screen options menu • Or WLCMSvideousermanuals.com

Add A Welcome Messagevideousermanuals.com

Add A Welcome Message • Add your own panel to the dashboardvideousermanuals.com

Add A Welcome Message • Add your own panel to the dashboard • Personalise it for the clientvideousermanuals.com

Add A Welcome Message • Add your own panel to the dashboard • Personalise it for the client • Link to the most frequently used sections, explaining what they are used forvideousermanuals.com

Add A Welcome Message • Add your own panel to the dashboard • Personalise it for the client • Link to the most frequently used sections, explaining what they are used for • Add a link to your manual, homepage or google analyticsvideousermanuals.com

Add A Welcome Messagevideousermanuals.com

Brand The Header & Footervideousermanuals.com

Brand The Header & Footer • Replace the WordPress logo with your clients logovideousermanuals.com

Brand The Header & Footer • Replace the WordPress logo with your clients logo • Link back to your website in the footervideousermanuals.com

Remove Unnecessary Menusvideousermanuals.com

Remove Unnecessary Menus • How is your client going to use WordPress?videousermanuals.com

Remove Unnecessary Menus • How is your client going to use WordPress? • Is this suﬃcient for your clients needs?videousermanuals.com

Use WLCMS To Modify Menusvideousermanuals.com

Putting It Together So Farvideousermanuals.com

Make Editing The Homepage Easyvideousermanuals.com

Make Editing The Homepage Easy • How do you allow clients to edit their homepage?videousermanuals.com

Make Editing The Homepage Easy • How do you allow clients to edit their homepage? • Create and reuse your own pluginvideousermanuals.com

Add A Page Management Toolvideousermanuals.com

Add A Page Management Tool • If you client has over 10 pages on the site, you should use a page management tool.videousermanuals.com

Add A Page Management Tool • If you client has over 10 pages on the site, you should use a page management tool. • We recommend the CMS Tree Page Viewvideousermanuals.com

Group Menus Togethervideousermanuals.com

Group Menus Together • The most important links should be at the top!videousermanuals.com

Training Your Clientsvideousermanuals.com

Training Your Clients • You have to train your clients how to use WordPressvideousermanuals.com

Training Your Clients • You have to train your clients how to use WordPress • On average developers take 2 hours training clients, and 1 hour answering their questions 1videousermanuals.com

Training Your Clients • You have to train your clients how to use WordPress • On average developers take 2 hours training clients, and 1 hour answering their questions 1 • Training takes time, and should be built into your quote videousermanuals.com

Training Your Clients • You have to train your clients how to use WordPress • On average developers take 2 hours training clients, and 1 hour answering their questions 1 • Training takes time, and should be built into your quote 1. Source: www.videousermanuals.com 1,200 respondentsvideousermanuals.com

Provide a Manual For Your Clientsvideousermanuals.com

Provide a Manual For Your Clients • Write Your Own Manual • Takes a lot of initial eﬀort & WordPress Updates Frequentlyvideousermanuals.com

Provide a Manual For Your Clients • Write Your Own Manual • Takes a lot of initial eﬀort & WordPress Updates Frequently • Use training material on the web • Usually involve 10-20 minute videos • Focused on every aspect of WordPress • Does not make your company look professionalvideousermanuals.com

Provide a Manual For Your Clients • Write Your Own Manual • Takes a lot of initial eﬀort & WordPress Updates Frequently • Use training material on the web • Usually involve 10-20 minute videos • Focused on every aspect of WordPress • Does not make your company look professional • Subscribe to WordPress Manual Plugin • Costs money!videousermanuals.com

WordPress Manual Pluginvideousermanuals.com

WordPress Manual Plugin • Contains over 30 professionally produced videos (with an Australian voiceover!)videousermanuals.com

WordPress Manual Plugin • Contains over 30 professionally produced videos (with an Australian voiceover!) • A 100 page written manual with over 100 screenshotsvideousermanuals.com

WordPress Manual Plugin • Contains over 30 professionally produced videos (with an Australian voiceover!) • A 100 page written manual with over 100 screenshots • Updates with each new version of WordPress (2.8 - 3.1)videousermanuals.com

WordPress Manual Plugin • Contains over 30 professionally produced videos (with an Australian voiceover!) • A 100 page written manual with over 100 screenshots • Updates with each new version of WordPress (2.8 - 3.1) • Completely Re-brandablevideousermanuals.com

WordPress Manual Plugin • Contains over 30 professionally produced videos (with an Australian voiceover!) • A 100 page written manual with over 100 screenshots • Updates with each new version of WordPress (2.8 - 3.1) • Completely Re-brandable • Have the ability to add your own videosvideousermanuals.com

videousermanuals.com

Essential Elements Of Your Training Materialvideousermanuals.com

Essential Elements Of Your Training Material • Make your training materials genericvideousermanuals.com

Essential Elements Of Your Training Material • Make your training materials generic • Do not provide just a video or a written manual, provide both.videousermanuals.com

Essential Elements Of Your Training Material • Make your training materials generic • Do not provide just a video or a written manual, provide both. • Make sure the training material is very concise, people are looking for quick answers videousermanuals.com

Essential Elements Of Your Training Material • Make your training materials generic • Do not provide just a video or a written manual, provide both. • Make sure the training material is very concise, people are looking for quick answers • If you are training 1 on 1, make sure the client is aware that the training material can be viewed at any timevideousermanuals.com

SEO Basics For Clientsvideousermanuals.com

SEO Basics For Clients • Why Bother?videousermanuals.com

SEO Basics For Clients • Why Bother? • Site that ranks well means a happy client!videousermanuals.com

SEO Basics For Clients • Why Bother? • Site that ranks well means a happy client! • It can be part of your sales process videousermanuals.com

SEO Basics For Clients • Why Bother? • Site that ranks well means a happy client! • It can be part of your sales process • WordPress is great out of the box but there are some plugins which make it even better.videousermanuals.com

Redeveloping A Sitevideousermanuals.com

Redeveloping A Site • Make sure you setup redirections from old pages to new pages. If not the site will probably drop in rankings videousermanuals.com

Redeveloping A Site • Make sure you setup redirections from old pages to new pages. If not the site will probably drop in rankings • Create a spreadsheet of old URL’s and new URL’s and create the 301 redirectsvideousermanuals.com

Redeveloping A Site • Make sure you setup redirections from old pages to new pages. If not the site will probably drop in rankings • Create a spreadsheet of old URL’s and new URL’s and create the 301 redirects • Make sure this is in place when you change over the sitevideousermanuals.com

Basic SEO Must Dosvideousermanuals.com

Basic SEO Must Dos • Set the permalinks to: /%category%/%postname%/videousermanuals.com

Basic SEO Must Dos • Set the permalinks to: /%category%/%postname%/ • Install an SEO plugin • All in one SEO • Joosts SEO Pluginvideousermanuals.com

Basic SEO Must Dos • Set the permalinks to: /%category%/%postname%/ • Install an SEO plugin • All in one SEO • Joosts SEO Plugin • Only have one H1 in your theme pagesvideousermanuals.com

Basic SEO Must Dos • Set the permalinks to: /%category%/%postname%/ • Install an SEO plugin • All in one SEO • Joosts SEO Plugin • Only have one H1 in your theme pages • Dont be lazy with your alt tagsvideousermanuals.com

Basic SEO Must Dos • Set the permalinks to: /%category%/%postname%/ • Install an SEO plugin • All in one SEO • Joosts SEO Plugin • Only have one H1 in your theme pages • Dont be lazy with your alt tags • Install the sitemap pluginvideousermanuals.com

Basic SEO Must Dos • Set the permalinks to: /%category%/%postname%/ • Install an SEO plugin • All in one SEO • Joosts SEO Plugin • Only have one H1 in your theme pages • Dont be lazy with your alt tags • Install the sitemap plugin • Setup Google Webmaster tools for your clientvideousermanuals.com

Any other ideas on how to make WordPress better for your clients? twitter: @tontotd videousermanuals.com/wordcampvideousermanuals.com

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Making WordPress Better for Your Clients

by Troy Dean

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Making WordPress Better for Your Clients Presentation Transcript