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Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
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Design Principles

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  • Transcript

    • 1. Graphic Design Principles Balance, Unity, Contrast, Emphasis, Line and Colour
    • 2. Balance
      • Balance: the act of comparing or estimating two things, one against the other, and the contrast between:
        • Empty space (white space) and filled space
        • Text and images
        • Colour and no colours and different colours
    • 3. Balance in Composition
      • Three different types of balance when using lines and curves
        • Symmetrical
        • Asymmetrical
        • Radial symmetry
    • 4. Symmetrical or Formal Balance
      • Can usually identify at least one of three lines of symmetry
        • Horizontal
        • Vertical
        • Diagonal
    • 5. Symmetrical Balance
    • 6. Examples of Symmetrical Balance
    • 7. Examples of Asymmetrical Balance
    • 8. Examples of Radial Balance
    • 9. Unity
      • Unity: the correct balance of composition or colour that produces a harmonious effect.
      • What is the focus of the message?
    • 10. Emphasis
      • Emphasis : to express with particular stress or force.
      • What message is stressed here?
    • 11. Lines
      • Lines can be straight or curved.
      • How are lines used in compositions on this slide?
    • 12. Lines
      • Lines can indicate motion or direction.
      • How are lines used in compositions on this slide?
    • 13. Colour Definitions
      • Hue is another word for colour.
      • Chroma is the intensity or purity of colour.
      • Tint is a colour mixed with white.
      • Tone is a colour mixed with gray.
      • Shade is a colour mixed with black.
    • 14. Colour and Contrast
      • Using colour can enhance or detract from a composition.
      • Colour wheels help determine which colours are in greatest contrast.
    • 15. Colour Wheels
      • Analogous colours are colours that are adjacent on the colour wheel.
      • Complementary colours are colours opposite to each other on the colour wheel.
    • 16. Colour in Design
      • Use colour to label or show hierarchy.
      • Use colour to represent or imitate reality.
      • Use colour to unify, separate, and/or emphasize.
      • Use colour to decorate.
      • Use colour consistently.
    • 17. Summary
      • The basis of good graphic design is thoughtful application of design principles including balance, unity, contrast, emphasis, line, and colour.
      • Clearly identify what you are trying to accomplish — use design to convey your message.
      • Brainstorm alternatives.

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