Design Principles

1,963
-1

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,963
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
116
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Design Principles

    1. 1. Graphic Design Principles Balance, Unity, Contrast, Emphasis, Line and Colour
    2. 2. Balance <ul><li>Balance: the act of comparing or estimating two things, one against the other, and the contrast between: </li></ul><ul><ul><li>Empty space (white space) and filled space </li></ul></ul><ul><ul><li>Text and images </li></ul></ul><ul><ul><li>Colour and no colours and different colours </li></ul></ul>
    3. 3. Balance in Composition <ul><li>Three different types of balance when using lines and curves </li></ul><ul><ul><li>Symmetrical </li></ul></ul><ul><ul><li>Asymmetrical </li></ul></ul><ul><ul><li>Radial symmetry </li></ul></ul>
    4. 4. Symmetrical or Formal Balance <ul><li>Can usually identify at least one of three lines of symmetry </li></ul><ul><ul><li>Horizontal </li></ul></ul><ul><ul><li>Vertical </li></ul></ul><ul><ul><li>Diagonal </li></ul></ul>
    5. 5. Symmetrical Balance
    6. 6. Examples of Symmetrical Balance
    7. 7. Examples of Asymmetrical Balance
    8. 8. Examples of Radial Balance
    9. 9. Unity <ul><li>Unity: the correct balance of composition or colour that produces a harmonious effect. </li></ul><ul><li>What is the focus of the message? </li></ul>
    10. 10. Emphasis <ul><li>Emphasis : to express with particular stress or force. </li></ul><ul><li>What message is stressed here? </li></ul>
    11. 11. Lines <ul><li>Lines can be straight or curved. </li></ul><ul><li>How are lines used in compositions on this slide? </li></ul>
    12. 12. Lines <ul><li>Lines can indicate motion or direction. </li></ul><ul><li>How are lines used in compositions on this slide? </li></ul>
    13. 13. Colour Definitions <ul><li>Hue is another word for colour. </li></ul><ul><li>Chroma is the intensity or purity of colour. </li></ul><ul><li>Tint is a colour mixed with white. </li></ul><ul><li>Tone is a colour mixed with gray. </li></ul><ul><li>Shade is a colour mixed with black. </li></ul>
    14. 14. Colour and Contrast <ul><li>Using colour can enhance or detract from a composition. </li></ul><ul><li>Colour wheels help determine which colours are in greatest contrast. </li></ul>
    15. 15. Colour Wheels <ul><li>Analogous colours are colours that are adjacent on the colour wheel. </li></ul><ul><li>Complementary colours are colours opposite to each other on the colour wheel. </li></ul>
    16. 16. Colour in Design <ul><li>Use colour to label or show hierarchy. </li></ul><ul><li>Use colour to represent or imitate reality. </li></ul><ul><li>Use colour to unify, separate, and/or emphasize. </li></ul><ul><li>Use colour to decorate. </li></ul><ul><li>Use colour consistently. </li></ul>
    17. 17. Summary <ul><li>The basis of good graphic design is thoughtful application of design principles including balance, unity, contrast, emphasis, line, and colour. </li></ul><ul><li>Clearly identify what you are trying to accomplish — use design to convey your message. </li></ul><ul><li>Brainstorm alternatives. </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×