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# Design Principles

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• ### Transcript

• 1. Graphic Design Principles Balance, Unity, Contrast, Emphasis, Line and Colour
• 2. Balance
• Balance: the act of comparing or estimating two things, one against the other, and the contrast between:
• Empty space (white space) and filled space
• Text and images
• Colour and no colours and different colours
• 3. Balance in Composition
• Three different types of balance when using lines and curves
• Symmetrical
• Asymmetrical
• 4. Symmetrical or Formal Balance
• Can usually identify at least one of three lines of symmetry
• Horizontal
• Vertical
• Diagonal
• 5. Symmetrical Balance
• 6. Examples of Symmetrical Balance
• 7. Examples of Asymmetrical Balance
• 8. Examples of Radial Balance
• 9. Unity
• Unity: the correct balance of composition or colour that produces a harmonious effect.
• What is the focus of the message?
• 10. Emphasis
• Emphasis : to express with particular stress or force.
• What message is stressed here?
• 11. Lines
• Lines can be straight or curved.
• How are lines used in compositions on this slide?
• 12. Lines
• Lines can indicate motion or direction.
• How are lines used in compositions on this slide?
• 13. Colour Definitions
• Hue is another word for colour.
• Chroma is the intensity or purity of colour.
• Tint is a colour mixed with white.
• Tone is a colour mixed with gray.
• Shade is a colour mixed with black.
• 14. Colour and Contrast
• Using colour can enhance or detract from a composition.
• Colour wheels help determine which colours are in greatest contrast.
• 15. Colour Wheels
• Analogous colours are colours that are adjacent on the colour wheel.
• Complementary colours are colours opposite to each other on the colour wheel.
• 16. Colour in Design
• Use colour to label or show hierarchy.
• Use colour to represent or imitate reality.
• Use colour to unify, separate, and/or emphasize.
• Use colour to decorate.
• Use colour consistently.
• 17. Summary
• The basis of good graphic design is thoughtful application of design principles including balance, unity, contrast, emphasis, line, and colour.
• Clearly identify what you are trying to accomplish — use design to convey your message.
• Brainstorm alternatives.