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Graphic Design Principles Balance, Unity, Contrast, Emphasis, Line and Colour
Balance <ul><li>Balance:   the act of comparing or estimating two things, one against the other, and the contrast between:...
Balance in Composition <ul><li>Three different types of balance when using lines and curves </li></ul><ul><ul><li>Symmetri...
Symmetrical or Formal Balance <ul><li>Can usually identify at least one of three  lines of symmetry </li></ul><ul><ul><li>...
Symmetrical Balance
Examples of Symmetrical Balance
Examples of Asymmetrical Balance
Examples of Radial Balance
Unity <ul><li>Unity: the correct balance of composition or colour that produces a harmonious effect. </li></ul><ul><li>Wha...
Emphasis <ul><li>Emphasis : to express with  particular stress or force. </li></ul><ul><li>What message is stressed here? ...
Lines <ul><li>Lines  can be straight or curved. </li></ul><ul><li>How are lines used in compositions on this slide? </li><...
Lines <ul><li>Lines  can indicate motion or direction. </li></ul><ul><li>How are lines used in compositions on this slide?...
Colour Definitions <ul><li>Hue  is another word for colour. </li></ul><ul><li>Chroma  is the intensity or purity of colour...
Colour and Contrast <ul><li>Using colour can enhance or detract from a composition. </li></ul><ul><li>Colour wheels help d...
Colour Wheels <ul><li>Analogous colours  are colours that are adjacent on the colour wheel. </li></ul><ul><li>Complementar...
Colour in Design <ul><li>Use colour to label or show hierarchy. </li></ul><ul><li>Use colour to represent or imitate reali...
Summary <ul><li>The basis of good graphic design is thoughtful application of design principles including balance, unity, ...
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Design Principles

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  • Transcript of "Design Principles"

    1. 1. Graphic Design Principles Balance, Unity, Contrast, Emphasis, Line and Colour
    2. 2. Balance <ul><li>Balance: the act of comparing or estimating two things, one against the other, and the contrast between: </li></ul><ul><ul><li>Empty space (white space) and filled space </li></ul></ul><ul><ul><li>Text and images </li></ul></ul><ul><ul><li>Colour and no colours and different colours </li></ul></ul>
    3. 3. Balance in Composition <ul><li>Three different types of balance when using lines and curves </li></ul><ul><ul><li>Symmetrical </li></ul></ul><ul><ul><li>Asymmetrical </li></ul></ul><ul><ul><li>Radial symmetry </li></ul></ul>
    4. 4. Symmetrical or Formal Balance <ul><li>Can usually identify at least one of three lines of symmetry </li></ul><ul><ul><li>Horizontal </li></ul></ul><ul><ul><li>Vertical </li></ul></ul><ul><ul><li>Diagonal </li></ul></ul>
    5. 5. Symmetrical Balance
    6. 6. Examples of Symmetrical Balance
    7. 7. Examples of Asymmetrical Balance
    8. 8. Examples of Radial Balance
    9. 9. Unity <ul><li>Unity: the correct balance of composition or colour that produces a harmonious effect. </li></ul><ul><li>What is the focus of the message? </li></ul>
    10. 10. Emphasis <ul><li>Emphasis : to express with particular stress or force. </li></ul><ul><li>What message is stressed here? </li></ul>
    11. 11. Lines <ul><li>Lines can be straight or curved. </li></ul><ul><li>How are lines used in compositions on this slide? </li></ul>
    12. 12. Lines <ul><li>Lines can indicate motion or direction. </li></ul><ul><li>How are lines used in compositions on this slide? </li></ul>
    13. 13. Colour Definitions <ul><li>Hue is another word for colour. </li></ul><ul><li>Chroma is the intensity or purity of colour. </li></ul><ul><li>Tint is a colour mixed with white. </li></ul><ul><li>Tone is a colour mixed with gray. </li></ul><ul><li>Shade is a colour mixed with black. </li></ul>
    14. 14. Colour and Contrast <ul><li>Using colour can enhance or detract from a composition. </li></ul><ul><li>Colour wheels help determine which colours are in greatest contrast. </li></ul>
    15. 15. Colour Wheels <ul><li>Analogous colours are colours that are adjacent on the colour wheel. </li></ul><ul><li>Complementary colours are colours opposite to each other on the colour wheel. </li></ul>
    16. 16. Colour in Design <ul><li>Use colour to label or show hierarchy. </li></ul><ul><li>Use colour to represent or imitate reality. </li></ul><ul><li>Use colour to unify, separate, and/or emphasize. </li></ul><ul><li>Use colour to decorate. </li></ul><ul><li>Use colour consistently. </li></ul>
    17. 17. Summary <ul><li>The basis of good graphic design is thoughtful application of design principles including balance, unity, contrast, emphasis, line, and colour. </li></ul><ul><li>Clearly identify what you are trying to accomplish — use design to convey your message. </li></ul><ul><li>Brainstorm alternatives. </li></ul>
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