Design Principles
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Design Principles






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Design Principles Presentation Transcript

  • 1. Graphic Design Principles Balance, Unity, Contrast, Emphasis, Line and Colour
  • 2. Balance
    • Balance: the act of comparing or estimating two things, one against the other, and the contrast between:
      • Empty space (white space) and filled space
      • Text and images
      • Colour and no colours and different colours
  • 3. Balance in Composition
    • Three different types of balance when using lines and curves
      • Symmetrical
      • Asymmetrical
      • Radial symmetry
  • 4. Symmetrical or Formal Balance
    • Can usually identify at least one of three lines of symmetry
      • Horizontal
      • Vertical
      • Diagonal
  • 5. Symmetrical Balance
  • 6. Examples of Symmetrical Balance
  • 7. Examples of Asymmetrical Balance
  • 8. Examples of Radial Balance
  • 9. Unity
    • Unity: the correct balance of composition or colour that produces a harmonious effect.
    • What is the focus of the message?
  • 10. Emphasis
    • Emphasis : to express with particular stress or force.
    • What message is stressed here?
  • 11. Lines
    • Lines can be straight or curved.
    • How are lines used in compositions on this slide?
  • 12. Lines
    • Lines can indicate motion or direction.
    • How are lines used in compositions on this slide?
  • 13. Colour Definitions
    • Hue is another word for colour.
    • Chroma is the intensity or purity of colour.
    • Tint is a colour mixed with white.
    • Tone is a colour mixed with gray.
    • Shade is a colour mixed with black.
  • 14. Colour and Contrast
    • Using colour can enhance or detract from a composition.
    • Colour wheels help determine which colours are in greatest contrast.
  • 15. Colour Wheels
    • Analogous colours are colours that are adjacent on the colour wheel.
    • Complementary colours are colours opposite to each other on the colour wheel.
  • 16. Colour in Design
    • Use colour to label or show hierarchy.
    • Use colour to represent or imitate reality.
    • Use colour to unify, separate, and/or emphasize.
    • Use colour to decorate.
    • Use colour consistently.
  • 17. Summary
    • The basis of good graphic design is thoughtful application of design principles including balance, unity, contrast, emphasis, line, and colour.
    • Clearly identify what you are trying to accomplish — use design to convey your message.
    • Brainstorm alternatives.