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Design Principles
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Design Principles


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  • Transcript

    • 1. Graphic Design Principles Balance, Unity, Contrast, Emphasis, Line and Colour
    • 2. Balance
      • Balance: the act of comparing or estimating two things, one against the other, and the contrast between:
        • Empty space (white space) and filled space
        • Text and images
        • Colour and no colours and different colours
    • 3. Balance in Composition
      • Three different types of balance when using lines and curves
        • Symmetrical
        • Asymmetrical
        • Radial symmetry
    • 4. Symmetrical or Formal Balance
      • Can usually identify at least one of three lines of symmetry
        • Horizontal
        • Vertical
        • Diagonal
    • 5. Symmetrical Balance
    • 6. Examples of Symmetrical Balance
    • 7. Examples of Asymmetrical Balance
    • 8. Examples of Radial Balance
    • 9. Unity
      • Unity: the correct balance of composition or colour that produces a harmonious effect.
      • What is the focus of the message?
    • 10. Emphasis
      • Emphasis : to express with particular stress or force.
      • What message is stressed here?
    • 11. Lines
      • Lines can be straight or curved.
      • How are lines used in compositions on this slide?
    • 12. Lines
      • Lines can indicate motion or direction.
      • How are lines used in compositions on this slide?
    • 13. Colour Definitions
      • Hue is another word for colour.
      • Chroma is the intensity or purity of colour.
      • Tint is a colour mixed with white.
      • Tone is a colour mixed with gray.
      • Shade is a colour mixed with black.
    • 14. Colour and Contrast
      • Using colour can enhance or detract from a composition.
      • Colour wheels help determine which colours are in greatest contrast.
    • 15. Colour Wheels
      • Analogous colours are colours that are adjacent on the colour wheel.
      • Complementary colours are colours opposite to each other on the colour wheel.
    • 16. Colour in Design
      • Use colour to label or show hierarchy.
      • Use colour to represent or imitate reality.
      • Use colour to unify, separate, and/or emphasize.
      • Use colour to decorate.
      • Use colour consistently.
    • 17. Summary
      • The basis of good graphic design is thoughtful application of design principles including balance, unity, contrast, emphasis, line, and colour.
      • Clearly identify what you are trying to accomplish — use design to convey your message.
      • Brainstorm alternatives.