Secrets of a successful e-commerce website

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  • Pinterest research resource: http://abetteruserexperience.com/2013/03/8-reasons-you-should-start-using-pinterest-for-your-business-right-this-second/
  • Secrets of a successful e-commerce website

    1. 1. © 2013 Bigcommerce Pty. Ltd.
    2. 2. Store Design Make sure your site is product-focused and easy to navigate
    3. 3. Images should put the focus on your products • 67% of consumers rated image quality as “very important” • Highest quality default image you can get • Multiple images, multiple angles • Show product in use when possible
    4. 4. Customer Case Study: Bailey Nelson Big, beautiful images showcase their products.
    5. 5. Add videos to improve SEO and conversion - 53 times more likely to get a front- page Google result, 41% higher click-through - Visitors stay on site 9% longer, are 65% more likely to buy - Show products in use, close-ups to highlight features
    6. 6. © 2013 Bigcommerce Pty. Ltd. Video expertise is not required Customer Case Study: Yeti Coolers
    7. 7. Feature product reviews • 4.6% increase in conversion, 18% increase in sales • Show both sides of the story: shoppers who read bad reviews convert 67% more
    8. 8. Social sharing and validation • 50% of consumers use social media to share product reviews • 68% read product reviews on social networks • Pinterest projected to account for 40% of all social media driven purchases • Adding social sharing also helps increase awareness & validation
    9. 9. More than 70% of all shopping carts are abandoned But 75% of abandoners still intend to buy
    10. 10. Reasons customers don’t complete a purchase • 55%: Shipping costs - Offer free shipping where the economics make sense • 14%: No guest checkout option - Offer guest checkout, ask to sign up after first purchase • 11%: Checkout process takes too long - Shorten checkout, compare process to competitors • 7%: Not enough payment options - Add more options to increase sales
    11. 11. Customer Case Study: Bump My Lock Increased sales by adding multiple ways to pay
    12. 12. Use an automated abandoned cart saver - Recover an average of 15% of lost sales - Emails are automatically sent to shoppers who add to cart then don’t buy v
    13. 13. Customer Case Study: Night-Gear “In the first month alone, we recovered over $8,000 in sales we would otherwise have lost.”
    14. 14. Customise your message to win shoppers back • Offer limited-time discount • Offer free shipping to counteract biggest abandonment factor — shipping costs • Include images of the abandoned products © 2013 Bigcommerce Pty. Ltd.
    15. 15. Best secrets for optimising your site  Make sure your design is clean and modern  Use big, high quality product images  Use videos to showcase your products in use  Feature product reviews and social sharing  Make it easy as possible to buy from your site  Offer multiple ways for shoppers to pay  Use an abandoned cart saver
    16. 16. Start improving your conversion today! Bigcommerce has all the tools you need to improve conversion built right in. Free Trial www.bigcommerce.com Thank you troy.cox@bigcommerce.com

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