Learn the Online Marketing secrets of the web from BBAds Part 12


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Learn the Online Marketing secrets of the web from BBAds Part 12

  1. 1. Branding Strategy in Keeping your Goal Alive on your Internet Marketing Investment Probably you have noticed that there are several companies competing for a single product. Forinstance, in athletic shoes alone, you will be able to count more than ten competitors. In the airlineindustry, there exist more than ten competitors in providing air travel services for travelers bothinside and outside the United States.How will you distinguish one competitor from another competitor? That is where branding comesinto action. In fact, this is one of the important yet unappreciated aspects of Internet marketing.Before you will be able to understand the goal of branding on Internet marketing, let us firstdiscuss the branding on traditional conduct of business. It is an advertising method that is used toidentify the products or services of a seller or a group of sellers and differentiate it from those ofother sellers offering the same products or services. Establishing a brand for your own products orservices will help you achieve the following: Deliver the message clearly to the public about your intention of marketing your products orservices; Confirm your credibility as an independent and reputable seller; Motivates your buyer to patronize your products or services; and Build a concrete and loyal clientele base.In other words, the goal of branding is to give your products or services its own identity apart fromother sellers offering the same products or services. You will only succeed in the investment youare into if you have established yourself as an independent and reputable seller through branding.What are the consequences of branding in your investment? The brand of your products or services will rest with the hearts and minds of your clients andpotential customers. This will influence the way they patronize your products or services that mayeven result in the expansion of your clientele base. It is what the people will remember about you. For instance, you have branded your pet productsas Pet Lovers. Once the brand is consistently patronized by the people, you will be able to achievesuccess and your products will certainly have an edge over unbranded products.As previously mentioned, branding is one of the most important yet the most unappreciatedaspects of Internet marketing, particularly in terms of web advertising. Since most advertisingprograms are focused on click-through rates (since it is the basis of earning through online-based
  2. 2. affiliate programs), Internet marketers often neglect the important of branding in terms of Internetmarketing. This is relatively unfortunate since the success of Internet marketing is also dependenton branding awareness. In other words, branding is essential in promoting the brand of theproduct or services of the affiliate. Without branding, there is no sense that the product or servicesyou are endorsing will be popular to your clients.Keep in mind that your goal here is to earn money and not to lose any penny. Thus, it would bebetter if you will invest on branding-based Internet marketing. It is easy to promote products andservices that are already well-known to the public rather than unbranded ones.However, you can also help building brand awareness of not well-known products or services thatwill help a lot in making your online advertising successful. Here are some of the strategies thatyou can use:1. You may think of a brand name that will suit to the products or services of your clients. Suchbrand name must not be too formal yet too lousy to the eyes and ears of your clients. You mayinclude interesting words that will produce the needed twist to the name of the product or service.2. Since a brand is an intellectual property, you need to check with the Patent and TrademarkOffice (PTO) if the brand name is already taken by someone else. Once the selected brand nameis still available, you will be able to apply for the registered patent of that brand name.3. Once the patent has been approved, you need to consistently advertise the name so that it willgain popularity among potential clients. You may also suggest to the merchants that the brandname needs to be advertised through various affiliate programs over the net for more visibility.Branding must not be taken for granted. It is one of the factors that will help you achieve successin Internet marketing. Keep it as your goal and stick with it along the course of your investment.affiliate marketing