Queue hacker

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This presentation illustrates Queue Hacker. An idea that was developed through a three week creative problem solving course at the Digital Media Management master program of Hyper Island Manchester.

See our video here: https://vimeo.com/41080662

The brief was delivered by Dare in corporation with the Post Office.

The idea was developed by Paulo Yanaguizawa (@pauloey), Hanna Mejia Beaton (@thelemonadepwr), Leo Senra (@leosenra), Thomas John Clegg (@tommykreg) and I, Richard Trovatten (@rtrovatten).

Special thanks to Laura Jordan Bambach ‏(@laurajaybee), Andy Sandoz (@sandoz) and Home Sweet Home (@HomeSweetHomeNQ).

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Queue hacker

  1. HACKING  THEQUEUERICHARDPAULOHANNATOMLEO WELCOME TO GROUP ONE
  2. OUR  INSIGHT “The worst thing about going to the Post Office, is realising that you have to go.”
  3. SEGMENTS  & PERSONAS Target groups. ONLINEMORE DASH THAN CASH QUICK 8%WORK HARD, PLAY HARD SIMPLE EASY 12%
  4. REASON  WHY Future of the Post Office Connected and prefer to solve things digitally. Are open to new products & services within the Post Office.
  5. OUR   FOCUS What we foundIMPACT START MIDDLE END TIME
  6. OURAPPROACH BUSINESS PEOPLE TECH
  7. “Observing consumers is usually a more effective way of discovering unmet or poorly met needs, and can reveal hacked solutions that suggest real opportunities of how to be useful in the world.”“I went to the Post Office on my lunch break, grabbed a sandwich on the way, pulled a ticket and ate my sandwich in the queue. Two things at once!”
  8. QUEUEHACKERWe’re moving the queue outside of thePost Office, so you can do what you need todo on your own time.
  9. QUEUEHACKER
  10. LIVE  DEMOLet us show you
  11. QUEUEHACKERAnalysis. With a real-time ticket app we let customers browse and order tickets wherever they are. Returning to them the choice of their own experience and making the trip easier overall.
  12. QUEUEHACKERAnalysis.Your time - Handled with care
  13. THANK  YOU

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