Neuroscience: New Risk, New Rewards

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John Bunyard and Tim Routledge, co-founders of The Newcomen Group, outline the dangers of 'bad' science and highlight a heartwarming case study of what can be achieved through good science.

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Neuroscience: New Risk, New Rewards

  1. 1. www.thenewcomen.com John Bunyard Tim Routledge The Newcomen Group
  2. 2. www.thenewcomen.com John Bunyard Tim Routledge Neuroscience: New Risks, New Rewards. The Newcomen Group
  3. 3. Coke or Pepsi? It's all in the head
  4. 8. “ The superior man understands what is right; the inferior man understands what will sell”.
  5. 12. www.thenewcomen.com The Newcomen Group
  6. 13. Reproduced by kind permission of New Humanist
  7. 15. www.thenewcomen.com The Newcomen Group
  8. 16. Amygdala
  9. 17. www.thenewcomen.com The Newcomen Group
  10. 18. Adventure: it’s all in the mind, say neuroscientists
  11. 19. www.thenewcomen.com The Newcomen Group
  12. 20. Reproduced by kind permission of New Humanist
  13. 21. “ The interesting thing about science is, in the end, truth will out”. Reproduced by kind permission of New Humanist
  14. 22. 5930509
  15. 28. www.thenewcomen.com The Newcomen Group
  16. 50. F uture Wellbeing Foundation
  17. 51. Water for Work & Home acquires Cinque Ports
  18. 54. “ The way science unleashes your business potential, just by dealing in proven truths, has been an absolute revelation”.
  19. 55. Water: annual sick days per employee 6.4 2005
  20. 56. Water: annual sick days per employee 6.4 3.1 2005 2007
  21. 57. The Newcomen Group
  22. 58. www.thenewcomen.com John Bunyard Tim Routledge The Newcomen Group
  23. 59. www.thenewcomen.com "Reality is that which, when you stop believing it, doesn’t go away". John Bunyard Tim Routledge The Newcomen Group

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