Monimos Aalto Service Factory 22.10.2010


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Monimos Aalto Service Factory 22.10.2010

  1. 1. 1 Co-designing a social media service for civic participation Case Monimos Oct 22, 2010 Teemu Ropponen // SOMUS-project Aalto University School of Science and Technology Department of Media Technology
  2. 2. Case Monimos • Can social media help immigrants in participating in the society and in collaboration with public sector? • Shared case study of two research projects – Somus: Social media for citizens and public sector collaboration – EPACE: Exchanging good practices for the promotion of an active citizenship in the EU, (Ministry of Justice) • collaboration with the network of multicultural associations in Helsinki capital area (Moniheli)
  3. 3. 3 Background: Social media Social media Content Communities and networks Web 2.0 technologies Fun FreeEasy
  4. 4. Three views to participation • Goal: Civic participation – deliberative process (public discussion), open and accessible to the public – involving citizens in processes that deal with their everyday life and environment • Process: Participatory design – users participate actively as members of the design team – integrates the knowledge of different stakeholders in a common design space • Result: Social media – Process, not just tools, content, technology (Erkkola 2008) – Produsage: open participation, fluid hierarchy, unfinished artefacts, common property (Bruns 2008)
  5. 5. 5 Monimos design process • Community-driven participatory design • “Monimos team”: 10 immigrants, 2 Moniheli employees, EPACE and Somus researchers/developers • Working methods – 8 monthly workshops (face-to-face/online) – Open online collaboration: discussion + voting of service ideas, features, layout, service name
  6. 6. 6 The Monimos project Needs, problems, ideas Workshops Service concept Owela discussion, Moniheli workshop Service pilot Online test, further development 2009 2010 Design and development w/ Monimos team Workshops + Owela Public service Continuous development
  7. 7. Open co-design in
  8. 8. 8
  9. 9. Monimos value proposition “Monimos is a virtual meeting place for internationally minded people and associations in Finland to enjoy diversity and promote active citizenship” 9
  10. 10. Meaning that Monimos… • Is a positive meeting place for developing associational democracy through – Knowledge sharing and problem solving – Citizen participation and deliberation – Combining fun and utility • Networks the associations and people who share the same interests and helps empower them to act on important issues • Combines physical and online spaces as well as bottom- up/top-down approaches  Monimos is a vehicle for encouraging collective action 10
  11. 11. 11 Issues/findings • Which roles of individuals are present in people’s decision-making? • Who owns the project? Researchers, participants, (funders)? • Democracy, or co-owning, can hinder visionary work • Decisions & design drivers need to be reminded often, to avoid repetitive discussions
  12. 12. Combining Online & Face-to-face : Monimos Club yesterday 12
  13. 13. Challenges & success factors • ”yet another website” • will it gain enough user base to fly • Integration/immigration hot subject?? • From talk to action?! • Communities tend to end up meeting F2F!  • Top-down vs. bottom-up • Can gov agencies follow and utilize the service • Ownership of the service & vision • Co-design has created a driving force – will it last? 13
  14. 14. 14 Conclusions • Open process needs A LOT of meta-level communication and crystallization, as well as clear decision-making guidelines • Social media- & produsage-like process – already starting from the design phase – needs to be taken into account in tool, method and process selection & design • Community-driven design is difficult FOR ALL PARTIES, agreement on open process necessary
  15. 15. 15 Thanks! • Questions? • We dare you to participate! – – • Contact: –,