20100618 monimos presentation_m-cult_slideshare


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Presentation at M-Cult, Kotomedia seminar 18.6.2010

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20100618 monimos presentation_m-cult_slideshare

  1. 1. www.monimos.fi EPACE case presentation June 18, 2010 Laura Ahokas, Teemu Ropponen Marko Stenroos (comments)
  2. 2. Background <ul><li>“ Integration is a continuous, two-way process based on mutual rights and obligations on the part of both the immigrants and the host society” </li></ul><ul><li>Challenge: </li></ul><ul><ul><li>Immigrants are by no means homogenous – which makes it impossible to find solutions to integration that would fit them all </li></ul></ul>
  3. 3. Monimos web service <ul><li>To enhance immigrant participation and influence into societal decision making using social media </li></ul><ul><li>Two-way communication and collaboration between immigrants, locals, media and public sector </li></ul>
  4. 4. Aims of Monimos <ul><li>“ Monimos is a new social media service for everyone living in Finland. It is a virtual meeting place for internationally minded people and associations to promote participation, diversity and active citizenship from the grassroots level. It is a place for taking action and influencing decision makers.” </li></ul>
  5. 5. Monimos development team 1/2 <ul><li>Partners behind the development of Monimos service are: </li></ul><ul><li>Development work has been done in cooperation of representatives from a selection of immigrant associations </li></ul><ul><ul><li>Core team of 10 persons with immigrant background living in Finland </li></ul></ul>
  6. 6. Monimos development team 2/2 <ul><li>Moniheli </li></ul><ul><ul><li>Co-operation network of multicultural associations in the capital region of Helsinki </li></ul></ul><ul><ul><li>30 member organisations </li></ul></ul><ul><li>Somus </li></ul><ul><ul><li>Social media for citizens and public sector collaboration </li></ul></ul><ul><ul><li>Research project funded by the Academy of Finland </li></ul></ul><ul><ul><li>Immigrant media sub-project includes researchers from VTT Technical Research Centre of Finland, Aalto University, University of Tampere </li></ul></ul><ul><li>EPACE </li></ul><ul><ul><li>Exchanging good practices for the promotion of an active citizenship in the EU </li></ul></ul><ul><ul><li>Coordinated by the Ministry of Justice Finland and supported by the European Commission. Project partners are Ministry of Integration and Gender Equality (SWE) and State Chancellery (EST ) </li></ul></ul>
  7. 7. Monimos development process <ul><li>Community-driven participatory design </li></ul><ul><li>Monimos team: 10 immigrants, 2 Moniheli employees, EPACE and Somus researchers/developers </li></ul><ul><li>Working methods </li></ul><ul><ul><li>8 monthly workshops (face to face / via Skype) </li></ul></ul><ul><ul><li>Open online collaboration: discussion + voting of service ideas, features, layout, service name </li></ul></ul>
  8. 9. The Monimos project Topic choice: immigrants + social media + participation Exploration: interviews, earlier research, media discussion Needs, problems, ideas Two workshops with immigrants, media, public sector Service concept Owela discussion, Moniheli workshop Service pilot Open test online, further development Focus Collaboration with Moniheli Design and development w/ Monimos team Workshops + Owela discussion process stories, use stories, case stories, visual design, website testing, name,... Public service in continuous development based on user feedback 2009 2010
  9. 10. Idea for the Monimos service <ul><li>Developed together with the Monimos team </li></ul><ul><li>Positiveness and sharing ideas  Solutions arena </li></ul><ul><li>Networking and integration face-to-face  Events calendar </li></ul><ul><li>Solutions + Events  Monimos.fi </li></ul>
  10. 11. Monimos Background and demo June 10, 2010 EPACE & Somus with Moniheli
  11. 12. Background: Social media Social media Content Communities and networks Web 2.0 technologies Fun Free Easy
  12. 13. New possibilities for civic participation <ul><li>Social media supports interaction, self-organisation and creativity </li></ul><ul><ul><li>discussion, ideas, suggestions, opinions, events, taking action </li></ul></ul><ul><li>Immigrants as active participants instead of objects of discussion </li></ul><ul><li>Associations as driving forces for networking, real world events and taking action </li></ul>
  13. 14. www.monimos.fi
  14. 15. Monimos… <ul><li>Is a positive meeting place for developing associational democracy through </li></ul><ul><ul><li>Knowledge sharing and problem solving </li></ul></ul><ul><ul><li>Citizen participation and deliberation </li></ul></ul><ul><ul><li>Combining fun and utility </li></ul></ul><ul><li>Networks the associations and people who share the same interests and helps empower them to act on important issues </li></ul><ul><li>Combines physical and online spaces as well as bottom-up/top-down approaches </li></ul><ul><li> Monimos is a vehicle for encouraging collective action </li></ul>
  15. 16. In Monimos you can: <ul><li>join and meet multicultural associations and interest groups </li></ul><ul><li>network with people - tell them about yourself and learn from others </li></ul><ul><ul><li>=> Through Personal and organizational profiles , linking and invitation mechanisms </li></ul></ul><ul><li>find information about current multicultural events throughout Finland </li></ul><ul><li>promote your association’s activities and events </li></ul><ul><ul><li>=> Using Event calendar - for activities; including invitations and guest lists </li></ul></ul><ul><li>share your point of view on current societal topics and raise issues you would like to influence </li></ul><ul><li>show yourself as an active immigrant participating in society </li></ul><ul><ul><li>=> Using Personal and organizational blogs and polls, initiating collective action </li></ul></ul>
  16. 17. Example use cases <ul><li>collective action and commenting on a law proposal </li></ul><ul><li>Initiating and promoting grassroots campaigns </li></ul><ul><li>Promoting events </li></ul>
  17. 18. Monimos & social media principles <ul><li>Open participation </li></ul><ul><ul><li>Anyone can join and publish essentially “anything” </li></ul></ul><ul><li>Top-down and bottom-up communication </li></ul><ul><ul><li>People will use tools in unpredictable ways! </li></ul></ul><ul><li>Trust gained through engagement, not rank </li></ul><ul><ul><li>Less formal style typically works better </li></ul></ul><ul><li>Content & conversation </li></ul><ul><ul><li>Speed vs. quality, reuse of other services </li></ul></ul><ul><ul><li>“ Conversation is king” </li></ul></ul><ul><li>Utilizing the “wisdom of the crowds”, crowdsourcing </li></ul>See e.g.: A. Bruns; J.Surowiecky; C.Shirky
  18. 19. Monimos.fi development <ul><li>Monimos is based on existing open source software (WordPress and BuddyPress) </li></ul><ul><ul><li>Easy to modify, lot of technical functionality ready </li></ul></ul><ul><ul><li>Can connect to other social web sites! </li></ul></ul><ul><ul><li>Fast and relatively inexpensive development </li></ul></ul><ul><li>Of course, technical development is just a part of the whole project and development </li></ul>
  19. 20. Challenges & success factors <ul><li>” yet another website” </li></ul><ul><ul><ul><li>will it gain enough user base to fly </li></ul></ul></ul><ul><li>Integration/immigration hot subject?? </li></ul><ul><li>From talk to action?! </li></ul><ul><ul><ul><li>Communities tend to end up meeting F2F!  </li></ul></ul></ul><ul><li>Top-down vs. bottom-up </li></ul><ul><ul><ul><li>Can gov agencies follow and utilize the service </li></ul></ul></ul><ul><li>Ownership of the service & vision </li></ul><ul><ul><ul><li>Co-design has created a driving force – will it last? </li></ul></ul></ul>
  20. 21. … .so, why Monimos? <ul><li>One place for organizations and individuals </li></ul><ul><li>Fun and utility – focusing on immigration, integration and an international frame of mind ! </li></ul><ul><li>Links to and utilizes other existing social media services, like Facebook, YouTube and so on, but is needed as its own, to: </li></ul><ul><ul><li>Have control of the site – content and use </li></ul></ul><ul><ul><li>Develop it to the desired directions </li></ul></ul><ul><ul><li>Let its users run the show and start collective action </li></ul></ul>
  21. 22. <ul><li>Thank you! </li></ul>