Social buzzclub Get on Page One in Google Search with Google+

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Get on Page One in Google Search with Google+ If you can't be found on Page one your competition is taking your money!
People don't look past page one when searching for things they need. Make sure you have optimized all you can using Google+ and YouTube to help you rise in the SERPs

Published in: Social Media, Technology

Social buzzclub Get on Page One in Google Search with Google+

  1. 1. GOOGLE+ Get on Page One in Search ©2014 TROOL Social Media Creative All Rights Reserved
  2. 2. Google Is the #1 Search Engine YouTube is the #2 Search Engine owned by Google Google+ is the social layer of Google integrated with YouTube ©2014 TROOL Social Media Creative All Rights Reserved
  3. 3. Search Is Critical So Your Clients Can Find You... With Google+ you can even get more lines and get your Gravatar in the SERPs! ©2014 TROOL Social Media Creative All Rights Reserved
  4. 4. Search Is Semantic Google Search Is Now Semantic ©2014 TROOL Social Media Creative All Rights Reserved What does that mean for you and your business?
  5. 5. Semantic Search means Search engines look at: Quality of your content Relevance of your content Your credibility online Your Social Proof ©2014 TROOL Social Media Creative All Rights Reserved Search is NOT only about your past SEO efforts (PageRank, backlinks, on-page factors, etc.)
  6. 6. If You Want to Be Found Yesterday’s SEO techniques won’t cut it anymore ©2014 TROOL Social Media Creative All Rights Reserved Today Google Semantic Search looks at your complete Web Presence
  7. 7. How can you Rise in Search? Post Relevant High-Quality content Increase Engagement Build your Social Proof Interact with Influencers Maximize Google+ & tie in YouTube Be Consistent ©2014 TROOL Social Media Creative All Rights Reserved
  8. 8. Post Relevant Quality Content Add high quality industry specific content regularly Write articles specifically tailored for your ideal client Google will love it! Be recognized as an expert in your niche ©2014 TROOL Social Media Creative All Rights Reserved
  9. 9. Increase Engagement Get More Peeps by being a Good Peep People do business with People they Know Like & Trust People do Business with People NOT Business Social is a 2 way street. Get to know your Peeps Build trust with your target audience ©2014 TROOL Social Media Creative All Rights Reserved
  10. 10. What Is Social Proof? Social proof is the mixture of social signals you generate on social sites that indicate the popularity and social reach of your content. These social signals include: +1s, shares, tweets, re-tweets, likes, pins and LinkedIn shares ©2014 TROOL Social Media Creative All Rights Reserved
  11. 11. Build Social Proof SEO has gone social ©2014 TROOL Social Media Creative All Rights Reserved Visibility in Search Curate and share valuable OPC Content created by Other People As Seen on/Featured on Images lend credibility
  12. 12. Build Social Proof Comment and Answer questions ©2014 TROOL Social Media Creative All Rights Reserved Add testimonials that speak to your expertise and the users positive experience Connect to influencers in your niche who ‘lend you authority’(By sharing your content) Increase your authority and reputation as an expert in your niche
  13. 13. Connect With Influencers Collaborate with those Influencers Comment & Share Influencers posts ©2014 TROOL Social Media Creative All Rights Reserved Use influencers testimonials
  14. 14. G+ Personal Profile Claim your Google Authorship Authorship gives you more visibility in search Gravatar helps to connect the dots online Contributor to section builds credibility ©2014 TROOL Social Media Creative All Rights Reserved
  15. 15. G+ Authorship can appear in Search Results ©2014 TROOL Social Media Creative All Rights Reserved
  16. 16. Profile Photo {Gravatar} = More Clicks ©2014 TROOL Social Media Creative All Rights Reserved
  17. 17. GOOGLE+ Engagement Build a well optimized Google+ profile Share lots of valuable content Join a community - participate frequently Build relationships with leading industry influencers to amplify your social capital and credibility on Google+ Google+ posts and semantic relevance go hand in hand ©2014 TROOL Social Media Creative All Rights Reserved
  18. 18. Hovercard ©2014 TROOL Social Media Creative All Rights Reserved You can embed your Hovercard on your website and blog People can click it to connect with you in Google+
  19. 19. GOOGLE+ Integrates YouTube Google+ has many features Integrate your YouTube Channel with your appropriate Google+ Page to use and benefit from certain features like Hangouts on Air Solopreneur can tie one YouTube channel to one Google+ Profile A Business can tie one YouTube channel to one Google+ Business Page Business Pages must have an owner (from G+ Profile) ©2014 TROOL Social Media Creative All Rights Reserved
  20. 20. Hangouts On Air HoA Host your own show save on the video production costs HoA are auto-uploaded to YouTube for you ©2014 TROOL Social Media Creative All Rights Reserved YouTube has a built-in search engine… Optimize your HoA in YouTube
  21. 21. Hangouts On Air HoA Share your Hangout on Air Video on all your Social Channels Schedule a HoA event in advance optimize the event announcement Optimize your Hangout on Air Videos in Google Search… Embed your HoA videos on your site or blog Turn them into podcasts add them to iTunes ©2014 TROOL Social Media Creative All Rights Reserved
  22. 22. Maximize Google+ Use SEO in your Personal Profile Authorship plugin for your blog/website Profile Photo = Gravatar Post on Google+ to impact Search Optimize your Hovercard Integrate your YouTube Channel Use Hangouts & Hangout on Air ©2014 TROOL Social Media Creative All Rights Reserved
  23. 23. Be Consistent Connect the dots… Make sure all your social channels are connected with your website and blog ©2014 TROOL Social Media Creative All Rights Reserved
  24. 24. Special Offer For Social Buzz Club ©2014 TROOL Social Media Creative All Rights Reserved Get Found on Page One in Search G+ and YouTube Mini-Audit

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