Get on Page One in Search with Google+ #BConnectedConf

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Google+ helps you get found and Hangouts can help too.
Now that search is semantic it is important for bloggers to claim authorship in G+ to help get found in the SERPs for their quality content.
Hangouts on Air allow you to host your own show, without the crippling video production costs,and video is hot!

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Get on Page One in Search with Google+ #BConnectedConf

  1. 1. Google+ Get on Page One in Search ©2014 TROOL Social Media Creative Group All Rights Reserved. 1
  2. 2. Google is the #1 Search Engine •YouTube is #2 and is owned by Google •Google+ is the social layer of this Behemoth ©2014 TROOL Social Media Creative Group All Rights Reserved. 2
  3. 3. Search Is Critical so Your Clients Can Find You... •What does that mean? ©2014 TROOL Social Media Creative Group All Rights Reserved. 3 Google Search Is Now Semantic
  4. 4. Semantic Search •Semantic means that search engines look at the quality of your content, and your social proof NOT just your SEO efforts (PageRank, backlinks, on-page factors, etc) ©2014 TROOL Social Media Creative Group All Rights Reserved. 4
  5. 5. If You Want to Be Found •yesterday’s SEO techniques won’t cut it anymore. •Google Semantic Search tells you what to do instead—in plain English. ©2014 TROOL Social Media Creative Group All Rights Reserved. 5
  6. 6. How to Rise in Search? By posting quality content and building your social proof with posts on Google+, you get your posts higher in search which can increase your traffic to increase your audience ©2014 TROOL Social Media Creative Group All Rights Reserved. 6
  7. 7. Getting on Page One Takes Work! Create great content using a good search term for which you want to get found (rank) Build up your authority using Google+ write content and share it Using Google+ First then embed on your blog ©2014 TROOL Social Media Creative Group All Rights Reserved. 7
  8. 8. Connect to influencers in your niche who ‘lend you authority’ (By sharing your content) Answering questions and Setting up Polls Can help increase your authority ©2014 TROOL Social Media Creative Group All Rights Reserved. 8 Build Social Proof
  9. 9. •Make sure all your social channels are connected with your website and blog •Build trust with your target audience ©2014 TROOL Social Media Creative Group All Rights Reserved. 9 Be Consistent
  10. 10. Profile or Page on G+? Profile People do business with People NOT Business To build your network first connect from your personal profile ©2014 TROOL Social Media Creative Group All Rights Reserved. 10
  11. 11. Personal Profile Authorship gives you more visibility in search Recognition through use of Gravatar in +++ places online ©2014 TROOL Social Media Creative Group All Rights Reserved. 11
  12. 12. Profile photo can appear alongside search results ©2014 TROOL Social Media Creative Group All Rights Reserved. 12
  13. 13. You’re a Blogger •This is where Google authorship comes in (only a Profile can have authorship) which ties to your blog and/or website ©2014 TROOL Social Media Creative Group All Rights Reserved. 13
  14. 14. Business Page There must be an owner with a personal profile to have a business page on Google+ ©2014 TROOL Social Media Creative Group All Rights Reserved. 14
  15. 15. Business Page Publisher is like authorship (for sites with more than one author) Customer hub for outreach Google comments (plugin) ©2014 TROOL Social Media Creative Group All Rights Reserved. 15
  16. 16. G+ Business Page Created from a personal profile Create managers Add Analytics to the Dashboard You can now see Google Analytics data for your website directly from your Google+ Dashboard ©2014 TROOL Social Media Creative Group All Rights Reserved. 16
  17. 17. ©2014 TROOL Social Media Creative Group All Rights Reserved. 17 Business Page
  18. 18. Hangouts on Air Ready for your G+ Debut? ©2014 TROOL Social Media Creative Group All Rights Reserved. 18
  19. 19. Video Hangouts vs HoA? Not Recorded No Record of Chat ©2014 TROOL Social Media Creative Group All Rights Reserved. 19
  20. 20. HoA or Hangouts on Air Schedule for future Auto Uploaded to YouTube Distribute links to watch ©2014 TROOL Social Media Creative Group All Rights Reserved. 20
  21. 21. And with G+ Hangouts on Air Google+ and YouTube rise you higher in search results, so you can be found ahead of your competitors. ©2014 TROOL Social Media Creative Group All Rights Reserved. 21
  22. 22. And with G+ Hangouts on Air •Hangout on Air videos can be repurposed reused as content for your website or blog •Host your own show •Save thousands on video editing and production ©2014 TROOL Social Media Creative Group All Rights Reserved. 22
  23. 23. Hangout with Dalai Lama ©2014 TROOL Social Media Creative Group All Rights Reserved. 23
  24. 24. ©2014 TROOL Social Media Creative Group All Rights Reserved. 24 Hangout with Chris Brogan
  25. 25. ©2014 TROOL Social Media Creative Group All Rights Reserved. 25 Hangout with Fox LA & Maria Quiban
  26. 26. ©2014 TROOL Social Media Creative Group All Rights Reserved. 26 Hangout with Trinidad & Tobago Band
  27. 27. ©2014 TROOL Social Media Creative Group All Rights Reserved. 27 Hangout with Ross Matthews
  28. 28. ©2014 TROOL Social Media Creative Group All Rights Reserved. 28 Hangout with Alison Sweeney
  29. 29. ©2014 TROOL Social Media Creative Group All Rights Reserved. 29 Hangout with Chris Hadfield
  30. 30. ©2014 TROOL Social Media Creative Group All Rights Reserved. 30 Hangouts with Friends
  31. 31. I’m Elaine Lindsay you can find me in Google+ http://plus.google.com/+ElaineLindsay http://plus.google.com/+GPlusevangelistElaine @ the corner of search & social! ©2014 TROOL Social Media Creative Group All Rights Reserved. 31

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