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Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
Private Labels vs. National Brands
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Private Labels vs. National Brands

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A brief presentation highlighting differences between private labels and national brands.

A brief presentation highlighting differences between private labels and national brands.

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  • 1. PRIVATE LABELS V/S NATIONAL BRANDS
  • 2. What is a BRAND ?
  • 3. Let’s start by breaking some MISCONCEPTION
  • 4. a BRAND is not a LOGO
  • 5. a BRAND is not a PRODUCT
  • 6. Gut feeling about a product, service or an organization is a BRAND
  • 7. It’s a PERSON’S gut feeling, because brands are defined by individuals, not companies, markets, or publics. It’s a GUT FEELING because people are emotional, intuitive beings. IN OTHER WORDS
  • 8. Its not what YOU say it is
  • 9. Its what THEY say it is
  • 10. So what is most IMPORTANT to make a brand?
  • 11. DIFFERNTIATION
  • 12. RADICAL DIFFERENTIATION
  • 13. What is a PRIVATE LABEL? It is a label that is owned by the departmental/retail store it is sold in
  • 14. What is a NATIONAL BRAND? All of us know, don’t we ?
  • 15. PRIVATE LABELS STOP by NUON by SHER SINGH by @OFFICE by KIRKLAND by ALFANI by
  • 16. WHY DO PRIVATE LABELS EXIST ?
  • 17. How PRIVATE LABELS Differentiate Themselves ?
  • 18. VALUE PRIVATE LABEL Differentiation through low/value pricing
  • 19. PREMIUM PRIVATE LABEL Differentiation through innovative products
  • 20. What favors PRIVATE LABEL?
  • 21. What favors PRIVATE LABEL? Able to **** segment consumers
  • 22. What favors PRIVATE LABEL? Able to mini segment consumers
  • 23. What favors PRIVATE LABEL? Able to see **** in the market very clearly
  • 24. What favors PRIVATE LABEL? Able to see gaps in the market very clearly
  • 25. What favors PRIVATE LABEL? Able to ******** products
  • 26. What favors PRIVATE LABEL? Able to customize products
  • 27. What favors PRIVATE LABEL? No/Low *********** cost
  • 28. What favors PRIVATE LABEL? No/Low advertising cost
  • 29. What favors PRIVATE LABEL? Better placement in *****
  • 30. What favors PRIVATE LABEL? Better placement in store
  • 31. What favors NATIONAL BRAND?
  • 32. What favors NATIONAL BRAND? Great ***** loyalty
  • 33. What favors NATIONAL BRAND? Great brand loyalty
  • 34. What favors NATIONAL BRAND? Higher ******* perception
  • 35. What favors NATIONAL BRAND? Higher quality perception
  • 36. What favors NATIONAL BRAND? Higher ************ value
  • 37. What favors NATIONAL BRAND? Higher aspirational value
  • 38. So where are the CONSUMER S going ?
  • 39. There are NO CORRECT answers, except a few
  • 40. What we have to remember is
  • 41. Low Involvement Category
  • 42. Low Involvement Category – private labels for sure
  • 43. High Involvement Category
  • 44. High Involvement Categorynational brands
  • 45. Niche Category
  • 46. Niche CategoryPrivate labels mostly but to each its own
  • 47. Let’s Have ***
  • 48. Let’s Have FUN
  • 49. For more fun on branding- www.troikaconsulting.in www.facebook.com/troikaconsulting talk@troikaconsulting.in

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