The Evolution of the           Price Comparison Sites       Distributed eCommerce Conference                   March 2013P...
Agenda• The Evolution of the Price Comparison Sites:  not only price matters• Mobile Commerce is here: are we ready?• Onli...
From Price Comparison Sites toSearch Engines for Shopping online
Shopping Behaviour 10 years ago  • High Street Commerce dominant  • Online Commerce focused on price  • Consumers behaviou...
The Evolution   “Price +3”:   1)   Friends, others consumers and expert   2)   Content is king   3)   Availability (I want...
What friends are telling me influences my purchases
What friends are telling me influences my purchases
Content is king
Content is king
I want it now
From textual to visual shopping experience
Mobile Commerce is here:    are we reeady?
Mobile Stats / Trends• From 25 Bilion $ to 67 Bilion $ in 2015 in EU + US    (Mobile Commerce Revenues prediction Bank of ...
Users accessing Kelkoo through mobile devices
We do not know what we are designing for anymore
Design an experience which covers all the devices
What Kelkoo is doing
What Kelkoo is doing
Retailers have to follow us at the same speed. Are we ready?                                            m-site   no m-site...
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Go mobile and do mobile marketing   •   Database of qualified users   •   Dedicated CRM   •   QR code on flyers or product...
Online and Offline Commerce:     remove the barriers
The paradox: we are offline but always connected SoLoMo                                            I am looking for a     ...
Social Local Mobile                      info connected                      to the physical                      space ar...
Thanks.              Questions?Pierpaolo Zollopierpaolo.zollo@kelkoo.com+39 348 3990600Skype: pierpaolo.zollo
Kelkoo Atosho Conference March 2013
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Kelkoo Atosho Conference March 2013

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Kelkoo Atosho Conference March 2013

  1. 1. The Evolution of the Price Comparison Sites Distributed eCommerce Conference March 2013Pierpaolo Zollo – Commercial Director Europe and International @ Kelkoo
  2. 2. Agenda• The Evolution of the Price Comparison Sites: not only price matters• Mobile Commerce is here: are we ready?• Online and Offline Commerce: the convergence
  3. 3. From Price Comparison Sites toSearch Engines for Shopping online
  4. 4. Shopping Behaviour 10 years ago • High Street Commerce dominant • Online Commerce focused on price • Consumers behaviour not sophisticated
  5. 5. The Evolution “Price +3”: 1) Friends, others consumers and expert 2) Content is king 3) Availability (I want it now)
  6. 6. What friends are telling me influences my purchases
  7. 7. What friends are telling me influences my purchases
  8. 8. Content is king
  9. 9. Content is king
  10. 10. I want it now
  11. 11. From textual to visual shopping experience
  12. 12. Mobile Commerce is here: are we reeady?
  13. 13. Mobile Stats / Trends• From 25 Bilion $ to 67 Bilion $ in 2015 in EU + US (Mobile Commerce Revenues prediction Bank of America)• $10 billion in transaction volume from mobile devices in 2012 for eBay• Mobile sales exceeded 16 percent on Black Friday 2012, up from 9.8 percent in 2011 (IBM)• Pinterest: 139 million visits in September 2012 vs 9.2 million in the same period last year• One out of five Pinterest users purchased something they have pinned
  14. 14. Users accessing Kelkoo through mobile devices
  15. 15. We do not know what we are designing for anymore
  16. 16. Design an experience which covers all the devices
  17. 17. What Kelkoo is doing
  18. 18. What Kelkoo is doing
  19. 19. Retailers have to follow us at the same speed. Are we ready? m-site no m-site IT 15% 85% ES 19% 81% DE 23% 77% SE 22% 78% FR 44% 56% UK 47% 53% NO 30% 70% DK 23% 77% NL 20% 80% BR 45% 55% *Kelkoo Top 100 customers x revenue
  20. 20. 20
  21. 21. Go mobile and do mobile marketing • Database of qualified users • Dedicated CRM • QR code on flyers or products shipped • SMS initiatives • Flash Sales • …
  22. 22. Online and Offline Commerce: remove the barriers
  23. 23. The paradox: we are offline but always connected SoLoMo I am looking for a Hey, I found diving set. Any a great recommendation camera in ? this store Got it! The cheapest price for the washing machine is online!
  24. 24. Social Local Mobile info connected to the physical space around us sharing info inside social networks mobile
  25. 25. Thanks. Questions?Pierpaolo Zollopierpaolo.zollo@kelkoo.com+39 348 3990600Skype: pierpaolo.zollo

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