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Kelkoo Atosho Conference March 2013
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Kelkoo Atosho Conference March 2013

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    Kelkoo Atosho Conference March 2013 Kelkoo Atosho Conference March 2013 Presentation Transcript

    • The Evolution of the Price Comparison Sites Distributed eCommerce Conference March 2013Pierpaolo Zollo – Commercial Director Europe and International @ Kelkoo
    • Agenda• The Evolution of the Price Comparison Sites: not only price matters• Mobile Commerce is here: are we ready?• Online and Offline Commerce: the convergence
    • From Price Comparison Sites toSearch Engines for Shopping online
    • Shopping Behaviour 10 years ago • High Street Commerce dominant • Online Commerce focused on price • Consumers behaviour not sophisticated
    • The Evolution “Price +3”: 1) Friends, others consumers and expert 2) Content is king 3) Availability (I want it now)
    • What friends are telling me influences my purchases
    • What friends are telling me influences my purchases
    • Content is king
    • Content is king
    • I want it now
    • From textual to visual shopping experience
    • Mobile Commerce is here: are we reeady?
    • Mobile Stats / Trends• From 25 Bilion $ to 67 Bilion $ in 2015 in EU + US (Mobile Commerce Revenues prediction Bank of America)• $10 billion in transaction volume from mobile devices in 2012 for eBay• Mobile sales exceeded 16 percent on Black Friday 2012, up from 9.8 percent in 2011 (IBM)• Pinterest: 139 million visits in September 2012 vs 9.2 million in the same period last year• One out of five Pinterest users purchased something they have pinned
    • Users accessing Kelkoo through mobile devices
    • We do not know what we are designing for anymore
    • Design an experience which covers all the devices
    • What Kelkoo is doing
    • What Kelkoo is doing
    • Retailers have to follow us at the same speed. Are we ready? m-site no m-site IT 15% 85% ES 19% 81% DE 23% 77% SE 22% 78% FR 44% 56% UK 47% 53% NO 30% 70% DK 23% 77% NL 20% 80% BR 45% 55% *Kelkoo Top 100 customers x revenue
    • 20
    • Go mobile and do mobile marketing • Database of qualified users • Dedicated CRM • QR code on flyers or products shipped • SMS initiatives • Flash Sales • …
    • Online and Offline Commerce: remove the barriers
    • The paradox: we are offline but always connected SoLoMo I am looking for a Hey, I found diving set. Any a great recommendation camera in ? this store Got it! The cheapest price for the washing machine is online!
    • Social Local Mobile info connected to the physical space around us sharing info inside social networks mobile
    • Thanks. Questions?Pierpaolo Zollopierpaolo.zollo@kelkoo.com+39 348 3990600Skype: pierpaolo.zollo