How To Move the Bar
By Listening
CASE District VIII Conference
February 20, 2009

How To Move the Bar By Listening
Measurement Metrics for
Alumni Relations Programs
If you measure it,
it has the greatest
chance of improving...

How To Move the Bar By Listening
Measurement Metrics for
Alumni Relations Programs
The event is not the
goal; increased
engagement is
the goal.

How To Move the Bar By Listening
Measurement Metrics for
Alumni Relations Programs
It is best to measure the
whole relationship, one
which grows over time.

How To Move the Bar By Listening
Measurement Metrics for
Alumni Relations Programs
To truly measure engagement,
you need to measure the feelings ,
attitudes and perceptions of your
alumni.

How To Move the Bar By Listening
Measurement Metrics for
Alumni Relations Programs
The only way to
get at these
perceptions is to
ask your alumni.

How To Move the Bar By Listening
Measurement Metrics for
Alumni Relations Programs
Alumni Feelings Questionnaire
How satisfied are you with the experience you had
while a student at the School of Medicine?
❒ Very satisfied
❒ Somewhat satisfied
❒ Neutral
❒ Somewhat dissatisfied
❒ Very dissatisfied

How To Move the Bar By Listening
Measurement Metrics for
Alumni Relations Programs
Alumni Feelings Questionnaire
How would you describe your overall feelings about the
School of Medicine today ?
❒ Very positive
❒ Somewhat positive
❒ Neutral
❒ Somewhat negative
❒ Very negative

How To Move the Bar By Listening
Measurement Metrics for
Alumni Relations Programs

How To Move the Bar By Listening
Measurement Metrics for
Alumni Relations Programs
Alumni relations is
an investment for
which your
institution expects
a return.

How To Move the Bar By Listening
Measurement Metrics for
Alumni Relations Programs
Share the
information
you uncover
with your
campus
partners.

How To Move the Bar By Listening
Measurement Metrics for
Alumni Relations Programs
Thanks for
coming!
Jill Smith
Director of Alumni
Relations
OHSU School of Medicine
smithjil@ohsu.edu