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Persuasive Speaking 15
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Persuasive Speaking 15






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Persuasive Speaking 15 Persuasive Speaking 15 Presentation Transcript

  • Objectives  I can select a persuasive topic and develop it into a speech.  I can use logical reasoning to develop main points.  I can develop appropriate emotional appeals.  I can establish credibility.  I can evaluate a persuasive speech.
  • A Definition  A Persuasive Speech is one that establishes a fact, changes a belief, and moves an audience to act on a policy.
  • Audience Types  Favorable Audience – already favoring your side  Neutral Audience - unbiased  Apathetic Audience – no interest  Negative Audience – majority opposes you  The Role of the Questionaire
  • Types of Persuasion 1. Question of Fact – statements that are either true or false 1. Ex. Coffee drinkers have (do not have) a higher risk of heart disease. 2. Questions of Belief – focuses on what is good or bad, right or wrong, moral or immoral etc. 1. Ex. Small schools are (are not) better for most students than large schools are. 3. Question of Policy – focuses on a particular action. 1. Ex. The senior class should (should not) vote for Ann Welch.
  • Persuasive Techniques  Logical Reasoning means building an argument that is based on reasons supported by evidence.  A reason is a statement that explains or justifies your thesis.  Evidence is material that establishes the soundness of each reasons.
  • Format Argument Reason Reason Reason Evidence Evidence Evidence
  • Developing an Argument  Fact – verifiable statement  Expert Opinion – opinion from an expert  Credibility - believable  Emotional Appeal – elicits strong feelings  Citing Specifics  Using Vivid Language  Personal References  Pg. 392-393
  • Building Credibility  Ethical Standards: Society’s guidelines for right, just, and moral behavior.  No ethical standards = Destruction of credibility  To build credibility  Ethical standards  Competence – prepared  Sincerity – genuine (tone of voice etc.)  Dynamism – energetic and enthusiastic
  • Organizing Your Speech  Deductive Approach  Inductive Approach  Problem-Solution Method  Comparative Advantage Method  Inductive Approach  Criteria-Satisfaction Method  Negative Method  Monroe Motivated Sequence  Pg. 401