Evaluation Task Three What kind of media institution might distribute your media product and why?
A production company is a company responsible for physical production and usually the distribution of new media, performing arts, film, radio or a television program. Distribution is about identifying the target audience and developing effective means of reaching this audience. This process includes developing marketing materials such as posters, trailers, press, TV and radio advertising.
The production company we chose was Twisted Pictures because many of their films have a thriller genre. They are used to creating and distributing films with this genre which will make it easier to connect to the target audience and will make them more interested in our film.
Funding Movies can be funded in a number of ways: Studios will finance movies with their own cash, bank loans and through investment from a number of wealthy parties, entrepreneurs or investment specialists who are interested in the film. Production companies will front the cash to make a film because of many reasons such as they believe the film will be a success. Other ways films are funded is by national funding, tax based incentives, loans and pre-sales.
Our Films Funding Our film would most likely be funded by investors, entrepreneurs or investment specialists who are interested in the film. This is because we believe a production company or studio would not put the full funding budget in for our film as we are new film makers so the source of our funding would have to be from a variety of sources.
Distribution Strategy Before our film is to be released we would do a lot of marketing online, on sites such as Facebook and the films own website, TV adverts on high profile channels and posters in large cities around the UK and USA. The film would be released into a few selected cinema’s for 3 weeks to try and build up a fan-base and for word to spread about the film. If the film does well in the cinemas we would try and extend time in the firstly selected cinemas and expand to other areas. During this period we would also do press releases and interviews with the cast and members of the crew which will be released online, on Facebook, the films website and YouTube. After the film had been in cinemas we would then change the “buzz” for our film to it coming out on DVD, trying to put it on the market in as many stores as possible, which depends on how well the film does in previous stages.