Attorney Social Marketing

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  • #2-IE: Post an article. #3: Explain briefly SEO definition,
  • #3-This builds credibility
  • #3-Defined as having the right keywords. Make sure that you can easily be found #4-For more information or if you have questions please email us or see visit our blog, web site, etc. #4: There is a people’s question section. Addressing their legal concerns is a great introduction.
  • FYI-We can provide case studies for all Social networks and legal field mentioned today
  • #2 SEO-search for the internet
  • Client can read daily content or go back to “archives”
  • #1 Complete your profile 100%, Get quality recommendations, input relevant keywords.  People will search by keywords.  Tip: Make connecting easier by Turn the last name field of your profile into your last name and your email address. Join relevant groups such as: Lawyer Marketing | Grow your practice,   Attorney Web Marketing , and Bisnar's Lawyer Marketing Mastermind Group #2 Of al the Strategies discussed today Facebook is one of the “softer” mediums. Try to keep this professional and at the same time a bit more social . Facebook users are trying to keep in touch with friends, not searching for professional services.  You need to set up set up 3 things on Facebook.  1. Your profile.  2. Set up a page on for your law firm. After the profile is set up, use the group search function to search for relevant groups to join.  Again, set goals for posting on walls, sharing links, etc. 4. Use Facebook can also be a tool to keep apprised of client activities.  Keep an eye out for what your clients are posting #3:Set up a profile. Post articles, comments, on a daily basis. There are numerous FREE sites and software that will that can help you practice (everything from autotweets to searching keywords to help find new clients. #4: focus subject matter on areas of expertise. Keep it quick and light. Make sure you circulate your blog as much as possible. Send to colleagues and post on twitter, “Feel free to check out my latest post: (insert blog address here) #5: According to the July 2009 issue of Inside Business Magazine, one should spend approximately 2 hours per day on maintaining and updating one’s Social Networking sites
  • We’ll set up or enhance your twitter account at no charge
  • Insightful Strategies would like to thank you for the opportunity to present to you ““ Use Of 21st Century Technology For the 20th Century Lawyer”
  • Attorney Social Marketing

    1. 1. © Copyright – all rights reserved by Insightful Strategies Overview: “ Use Of 21 st Century Technology For the 20 th Century Lawyer” By Jonathan D. Blotner Blotner Social Media
    2. 2. Jonathan D. Blotner <ul><li>20 years marketing, sales, PR consultant </li></ul><ul><li>16 years CEO, Media Director, J. Blotner Advertising & PR </li></ul><ul><li>Expertise: Social Marketing strategies and trends, Media buying & planning, Public Relations, strong focus on marketing for the legal profession </li></ul><ul><li>Project development, marketing, & budgeting </li></ul><ul><li>Author – topics include: Social Marketing, legal marketing, traditional vs. non-traditional marketing, current trends relating to the insurance industry </li></ul>© Copyright – all rights reserved by Insightful Strategies
    3. 3. What we will talk about today <ul><li>Introduction-What Is Social Media Marketing? </li></ul><ul><li>Why Social Media Marketing Matters </li></ul><ul><li>What Social Media Marketing Is REALLY About </li></ul><ul><li>Social Media Marketing Strategies </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><li>Social Media and The Relevance To the Legal Industry </li></ul><ul><li>“ Fast Track Marketing” Social Media Marketing On 5 Hours A Week </li></ul><ul><li>The Future Of Social Media Marketing. What’s next? </li></ul><ul><li>Q & A </li></ul>
    4. 4. What Is Social Media Marketing? <ul><li>“ Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service.” </li></ul><ul><li>-Wikipedia </li></ul>© Copyright – all rights reserved by Insightful Strategies
    5. 5. Poll Question? <ul><li>Are you currently using Social Media to promote your firm? </li></ul><ul><li>Yes </li></ul><ul><li>No </li></ul>© Copyright – all rights reserved by Insightful Strategies
    6. 6. Why Social Media Marketing Matters <ul><li>Positive exposure for your firm </li></ul><ul><li>Can create new business relationships </li></ul><ul><li>Contributes to high SEO rankings </li></ul><ul><li>Ability to market the individuals and competencies of your firm </li></ul><ul><li>Creates client loyalty and following for your firm </li></ul><ul><li>Establishes credibility for your firm </li></ul><ul><li>Using this marketing strategy shows that your firm is a progressive, forward thinking firm </li></ul>© Copyright – all rights reserved by Insightful Strategies
    7. 7. Why social Media Marketing Matters in the legal profession <ul><li>“ Law firms and in-house legal counsel are turning to social technology, not just because it is novel, but because it promises the kind of cost savings, value enhancement and business transformation potential they need to emerge from the downturn as leaner, more competitive organizations .” </li></ul><ul><li>Penny Edwards </li></ul><ul><li>Legal Marketing Blogger </li></ul>© Copyright – all rights reserved by Insightful Strategies
    8. 8. Social Media Marketing Web Stats <ul><li>70 million* – number of total videos on YouTube </li></ul><ul><li>133 Million* – number of blogs </li></ul><ul><li>250+ million – number of active users on Facebook (source: Facebook) </li></ul><ul><li>27+ million - number of twitter users in US (source: Quantcast) </li></ul><ul><li>40 million - Number of LinkedIn users (source: Wikipedia) </li></ul><ul><li>*Source: Web Trends & News </li></ul>© Copyright – all rights reserved by Insightful Strategies
    9. 9. Poll Question? <ul><li>How Many Social Media Sites Are There? </li></ul><ul><li>20 </li></ul><ul><li>50 </li></ul><ul><li>100 </li></ul><ul><li>More? </li></ul>© Copyright – all rights reserved by Insightful Strategies
    10. 10. Social Media © Copyright – all rights reserved by Insightful Strategies
    11. 11. Twitter: Defined <ul><li>Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as “tweets”. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers- </li></ul><ul><li>Wikipedia </li></ul>© Copyright – all rights reserved by Insightful Strategies
    12. 12. Twitter: Practical Uses <ul><li>“ Follow” leaders in the legal field </li></ul><ul><li>Post articles of interest for your clients and colleagues </li></ul><ul><li>Follow trends in the legal industry </li></ul><ul><li>Contributes to high SEO rankings </li></ul><ul><li>Follow legal trade magazines, wall street Journal, etc. </li></ul><ul><li>Invite professionals/prospects to view information posted. </li></ul><ul><li>Invite professionals/prospects to “follow” you. </li></ul>© Copyright – all rights reserved by Insightful Strategies
    13. 13. © Copyright – all rights reserved by Insightful Strategies
    14. 14. Social Media Strategies: LinkedIn-Defined <ul><li>LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking . As of May 2009, it had more than 40 million registered users, spanning 170 industries- </li></ul><ul><li>Wikipedia </li></ul>© Copyright – all rights reserved by Insightful Strategies
    15. 15. Social Media Strategies: LinkedIn-Practical Uses <ul><li>Network with people you know </li></ul><ul><li>“ Test” networking with people you don’t know </li></ul><ul><li>Contributes to high SEO search rankings </li></ul><ul><li>Make sure you are searchable </li></ul><ul><li>Can be used as a teaser </li></ul><ul><li>Search People’s question section </li></ul><ul><li>Post information/articles </li></ul><ul><li>Start or contribute to a professional group </li></ul>© Copyright – all rights reserved by Insightful Strategies
    16. 16. LinkedIn: Case Study Massachusetts attorney created referral network of 1500 colleagues within LinkedIn <ul><li>I’m connected to more attorneys than anyone else on LinkedIn. One other attorney has a larger total network. I’m an open networker, who seeks to build a quality network of attorneys and also provide access to other folks looking to be a client. I’ve been able to build a variety of networks within my practice area. I’ve developed a network of lawyers that I talk to on the phone and meet in person, and we have existing relationships outside of LinkedIn. </li></ul><ul><li>It has helped me better serve my clients who need an attorney outside their jurisdiction or need a particular attorney with a particular kind of experience. It has helped in my business development and law firm marketing efforts. There are business owners or in-house counsel in my network who are potential clients. </li></ul><ul><li>  </li></ul>© Copyright – all rights reserved by Insightful Strategies
    17. 17. © Copyright – all rights reserved by Insightful Strategies
    18. 18. Facebook <ul><li>Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. </li></ul><ul><li>-Wikipedia </li></ul>© Copyright – all rights reserved by Insightful Strategies
    19. 19. Facebook: Practical uses <ul><li>Used to Brand Firm’s name </li></ul><ul><li>Contributes to high SEO rankings </li></ul><ul><li>Great as a “Bulletin Board” to display blogs, links, etc. </li></ul><ul><li>Shows a more approachable side of the firm </li></ul>© Copyright – all rights reserved by Insightful Strategies
    20. 20. © Copyright – all rights reserved by Insightful Strategies
    21. 21. YouTube: Defined <ul><li>YouTube is a video sharing website on which users can upload and share videos . The company uses Adobe Flash Video technology to display a wide variety of user-generated video content , including movie clips, TV clips, and music videos , as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS , the BBC , UMG and other organizations offer some of their material via the site, as part of the YouTube partnership program . </li></ul><ul><li>-Wikipedia </li></ul>© Copyright – all rights reserved by Insightful Strategies
    22. 22. YouTube: Practical uses <ul><li>Searchable on the internet </li></ul><ul><li>This TV “commercial” can be accessed 24hrs, 7days a week. </li></ul><ul><li>Creates personality for firm </li></ul><ul><li>Access Number of page views, seen by potential clients </li></ul>© Copyright – all rights reserved by Insightful Strategies
    23. 23. YouTube: Example © Copyright – all rights reserved by Insightful Strategies
    24. 24. Blogging <ul><li>A blog is a type of website , usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. &quot;Blog&quot; can also be used as a verb , meaning to maintain or add content to a blog </li></ul><ul><li>- Wikipedia </li></ul>© Copyright – all rights reserved by Insightful Strategies
    25. 25. Blogging: Practical Uses <ul><li>Attorney will be perceived as an expert in his or her area of law </li></ul><ul><li>More content increases searchable SEO findings on firm </li></ul><ul><li>Format is more personal way to reach out to clients </li></ul><ul><li>Blogs can act as a diary. Clients can read daily content </li></ul>© Copyright – all rights reserved by Insightful Strategies
    26. 26. © Copyright – all rights reserved by Insightful Strategies
    27. 27. Poll Question? <ul><li>Do you see value in using Social Media to promote your firm? </li></ul><ul><li>Yes </li></ul><ul><li>No </li></ul>© Copyright – all rights reserved by Insightful Strategies
    28. 28. “ Fast Track Marketing” Social Media Marketing On 5 Hours A Week <ul><li>LinkedIn: 1.5 hours/week </li></ul><ul><li>Facebook: 1 hour/week </li></ul><ul><li>Twitter: 1 hour/week </li></ul><ul><li>Blogging: 1.5 hours/week </li></ul>© Copyright – all rights reserved by Insightful Strategies
    29. 29. Social Media Marketing – Next Steps <ul><li>Insightful Strategies is offering to set up a free Twitter account and give a free Social Media Marketing assessment for your firm. </li></ul><ul><li>We look forward to speaking to you about your future social marketing strategy! </li></ul>© Copyright – all rights reserved by Insightful Strategies
    30. 30. Thank you! <ul><li>“ Use Of 21st Century Technology For </li></ul><ul><li>the 20th Century Lawyer” </li></ul><ul><li>www.InsightfulStrategies.com </li></ul>© Copyright – all rights reserved by Insightful Strategies
    31. 31. Q & A <ul><li>Jonathan Blotner </li></ul><ul><li>Director, Marketing and Media </li></ul><ul><li>www.BlotnerSocial Media.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Phone: 901 – 568 - 4800 </li></ul>

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