UsingVideo Marketing in Social Media     Tom Snyder Trivera Interactive      October 11, 2012
Why Video?  • 75% of executive decision-makers    watch work-related videos weekly. 1/2    watch them on YouTube.  • 65% h...
Why Video?  • 96% of shoppers who make online    purchases have watched online video    before.  • Consumers who view vide...
Why Social Media?     • Of executives who share videos with       colleagues, younger ones use Social       Media primaril...
Begin with a Strategy        Tactics without strategy                 is the          noise before defeat               -S...
Social Media & Video Strategy             • Set Your Goals             • Identify Your Target             • SWOT          ...
Plan Your Video Subject Matter             • Testimonials             • Interviews             • Information/Instructions ...
Create Your Video      • Insource/Outsource      • 10 Second Rule      • Short, Fast, Compelling      • Be Real & Conversa...
Post Your Video     • Create a Brand Channel     • Maximize Description     • Tag Videos     • Complete Description     • ...
Post Your Video
Promote Your Video      • Website      • Blogs      • Industry Websites      • Trade Shows      • In Your Business      • ...
Measuring & Improving       • Subscribers/Video Views       • Likes       • Shares       • Web Traffic Stats       • Googl...
Resources - http://www.trivera.com/resources/        Triveraguy Tips (updated hourly M-F)                         http://b...
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Using Video Marketing in Social Media

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Using Video Marketing in Social Media

  1. 1. UsingVideo Marketing in Social Media Tom Snyder Trivera Interactive October 11, 2012
  2. 2. Why Video? • 75% of executive decision-makers watch work-related videos weekly. 1/2 watch them on YouTube. • 65% have visited a vendor site & 50% have made a business-related purchase after watching a video. • Over 50% of executives share videos with colleagues weekly. • Numbers grow every year. 80% say they watch more videos this year than last. Forbes: Video in the C-Suite: Executives Embrace the Non-Text Web, 2010
  3. 3. Why Video? • 96% of shoppers who make online purchases have watched online video before. • Consumers who view videos on websites are 64% more likely to buy from the site. • 63% of total U.S. internet users are reached by videos from businesses and account for 83% percent of all online sales. • Videos are 53 times more likely than text pages to show up on the first page of search results. comScore: 2010
  4. 4. Why Social Media? • Of executives who share videos with colleagues, younger ones use Social Media primarily. • For consumers, social video sites, such as YouTube, drive sales more than other sites. • YouTube is the 2nd largest search engine. • Brand favorability & association rose by 57% for videos received from a peer. • People who get a video via personal recommendation are 109% more likely to purchase the product featured in the video. Forbes, comScore and Social Media Video Mechanic
  5. 5. Begin with a Strategy Tactics without strategy is the noise before defeat -Sun Tzu
  6. 6. Social Media & Video Strategy • Set Your Goals • Identify Your Target • SWOT • Message • Tactics
  7. 7. Plan Your Video Subject Matter • Testimonials • Interviews • Information/Instructions • Speeches/Presentations • Portfolio Photos • Critique/Cause • Sales • Humor
  8. 8. Create Your Video • Insource/Outsource • 10 Second Rule • Short, Fast, Compelling • Be Real & Conversational • Lights, Camera, Actually Good Video • Ask for Social Support
  9. 9. Post Your Video • Create a Brand Channel • Maximize Description • Tag Videos • Complete Description • OPTIMIZE: Optimize Your YouTube Videos in 10 Steps
  10. 10. Post Your Video
  11. 11. Promote Your Video • Website • Blogs • Industry Websites • Trade Shows • In Your Business • QR Codes • SEO/PPC • Social Media Buttons
  12. 12. Measuring & Improving • Subscribers/Video Views • Likes • Shares • Web Traffic Stats • Google Analytics • CTR/Conversions • Fine Tune
  13. 13. Resources - http://www.trivera.com/resources/ Triveraguy Tips (updated hourly M-F) http://bit.ly/tguytips Tom Snyders Blog – http://Triveraguy.com Contact: Trivera N88 W16447 Main St., Menomonee Falls, WI 53051 262-250-9400 tom@trivera.com
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