Social Media 5 Years Later: Strategy is Still the Key

483 views

Published on

My morning keynote for Social Media University - Milwaukee, June 11th 2014. Despite the fact that best practices and measurement tools now exist, marketers and business owners still fail because they execute tactically, rather than strategically.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
483
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media 5 Years Later: Strategy is Still the Key

  1. 1. Social Media 5 Years Later: Strategy is Still the Key Tom Snyder President/Founder Trivera Social Media University - Milwaukee June 11, 2014
  2. 2. Summer 2009 70M Users 90M Users 2x + $ >Google
  3. 3. Summer 2009 19M > 93M users
  4. 4. • Mobile Devices • Best Practices • Advanced Social Measurement/ Management Tools • ROI/Profitability Summer 2009
  5. 5. Tactics without strategy is the noise before defeat… -Sun Tzu
  6. 6. Summer 2014 http://www.mediabistro.com/alltwitter/social-media-statistics-2014_b57746
  7. 7. Summer 2014 http://www.mediabistro.com/alltwitter/social-media-statistics-2014_b57746
  8. 8. Summer 2014 http://www.mediabistro.com/alltwitter/social-media-statistics-2014_b57746
  9. 9. Summer 2014 http://www.mediabistro.com/alltwitter/social-media-statistics-2014_b57746
  10. 10. Summer 2014 http://www.mediabistro.com/alltwitter/social-media-statistics-2014_b57746
  11. 11. Summer 2014 http://www.mediabistro.com/alltwitter/social-media-statistics-2014_b57746
  12. 12. Summer 2014 http://www.mediabistro.com/alltwitter/social-media-statistics-2014_b57746
  13. 13. Summer 2014 http://www.mediabistro.com/alltwitter/social-media-statistics-2014_b57746
  14. 14. Summer 2014 http://www.mediabistro.com/alltwitter/social-media-statistics-2014_b57746
  15. 15. Summer 2014 http://www.mediabistro.com/alltwitter/social-media-statistics-2014_b57746
  16. 16. Summer 2014 • Mobile Devices • Best Practices • Advanced Social Measurement/ Management Tools • ROI/Profitability
  17. 17. Tactics without strategy is STILL the noise before defeat… -Sun Tzu
  18. 18. • Define your Brand • Identify your Target • Find your Voice • Choose your Tactics • Set your Goals • Define your Roles • Measure and Improve • Commit to Consistency Elements of a Successful Strategy

×