Optimizing and Integrating Social Media into your PR
1. Tom Snyder Trivera Interactive LikeMind- Milwaukee Dec 4, 2009 Optimizing and Integrating Social Media into your PR
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3. Newspaper Ads Direct Mail TV Spots Radio Ads Trade Shows Infomercials Web Email Networking Outdoor Sponsorships Telemarketing Referrals Social Media PR Print
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5. Tactics without strategy is the noise before defeat… Strategy without t actics is the slowest route to victory -Sun Tzu
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7. Top Down > Bottom Up & Side-to-Side Content C onsumers > Content C reators Information > Conversations Push > Pull What Web 2.0 has Changed
8. News outlets are looking for content Stories need “angles” Writers are looking for “easy” Media editors LOVE templates What Web 2.0 has NOT Changed
22. Tom Snyder President and CEO [email_address] @triveraguy on Twitter 262-250-9400 Trivera Interactive W177 N9856 Rivercrest Dr Germantown, WI 53022 (new Menomonee Falls address on Jan 2, 2010)