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Tom SNyder Presentation: The What, Where and WHO of your brand in Social Media

Tom SNyder Presentation: The What, Where and WHO of your brand in Social Media

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  • Nothing like an unanticipated, caring representative. Belling “nobody at Home Depot cares about me.” Wrong!

Transcript

  • 1. Tom Snyder Trivera Interactive NonBox Marketing Summit Dec 3, 2009 The What, Where and WHO of Your Brand on Social Media
  • 2.  
  • 3. Newspaper Ads Direct Mail TV Spots Radio Ads Trade Shows Infomercials Web Email Networking Outdoor Sponsorships Telemarketing Referrals Social Media PR Print
  • 4.  
  • 5. Web2.0, or Social Media Content C onsumers > Content C reators Information > Conversations Top Down > Bottom Up and Side-to-Side Push > Pull Participation Not Optional
  • 6. Social Media
  • 7. It’s all just fun and games until someone... … starts using it to impact a brand!
  • 8. “ Who cares what I had for breakfast?” Kellogg’s, Post, Quaker Oats, Kashi Folgers, Maxwell House, Starbucks Carnation, International Delight Krups, Bunn, Mr. Coffee McDonald’s, Denny’s, Perkins, IHOP Bill Eisner!
  • 9.  
  • 10.
    • WHAT
    • is your brand
    • in Social
    • Media?
  • 11.  
  • 12. Monitor Brand Chatter Search Sites Bookmark Sites Twitter Search Facebook Monitoring Tools
  • 13.
    • WHERE
    • is your brand
    • in Social
    • Media?
  • 14.  
  • 15. Tactics without strategy is the noise before defeat… Strategy without t actics is the slowest route to victory -Sun Tzu
  • 16. Elements of a Successful Strategy:
    • Set your Goals
    • Identify your Target
    • Choose your Tools
    • Craft your Voice
    • Define your Roles
    • Commit to Consistency
    • Measure and Improve
  • 17. Integration
  • 18.
    • WHO
    • is your brand
    • in Social
    • Media?
  • 19.  
  • 20. Internal Staff
  • 21. The Brand Personified
  • 22. C-Level
  • 23. Agency/Marketing
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31. Personal Brand Vs Corporate Brand
  • 32.
    • Re-assess your Brand Identity
    • Insource or Outsource
    • Create a new Brand Strategy
    • Choose your Tools
    • Blog + 1 for SM
    • Be Patient
    • Be Consistent
    • Be Truthful
    Final Thoughts
  • 33.  
  • 34. Tom Snyder President and CEO [email_address] @triveraguy on Twitter 262-250-9400 Trivera Interactive W177 N9856 Rivercrest Dr Germantown, WI 53022 (new Menomonee Falls address on Jan 2, 2010)