Tom Snyder Trivera Interactive NonBox  Marketing Summit Dec 3, 2009  The What, Where and WHO of Your Brand on Social Media
 
Newspaper Ads Direct Mail TV Spots Radio Ads Trade Shows Infomercials Web Email Networking Outdoor Sponsorships Telemarket...
 
Web2.0, or Social Media Content C onsumers   > Content C reators Information > Conversations  Top Down > Bottom Up and Sid...
Social Media
It’s all just fun and games  until someone...  … starts using it to  impact a brand!
“ Who cares what I had for breakfast?” Kellogg’s, Post, Quaker Oats, Kashi Folgers, Maxwell House, Starbucks Carnation, In...
 
<ul><li>WHAT </li></ul><ul><li>is your brand </li></ul><ul><li>in Social </li></ul><ul><li>Media? </li></ul>
 
Monitor Brand Chatter Search Sites Bookmark Sites Twitter Search Facebook Monitoring Tools
<ul><li>WHERE </li></ul><ul><li>is your brand </li></ul><ul><li>in Social </li></ul><ul><li>Media? </li></ul>
 
Tactics  without  strategy  is the  noise before defeat… Strategy  without t actics    is the    slowest route to victory ...
Elements of a Successful Strategy: <ul><li>Set your Goals </li></ul><ul><li>Identify your Target </li></ul><ul><li>Choose ...
Integration
<ul><li>WHO </li></ul><ul><li>is your brand </li></ul><ul><li>in Social </li></ul><ul><li>Media? </li></ul>
 
Internal Staff
The Brand Personified
C-Level
Agency/Marketing
 
 
 
 
 
 
 
Personal Brand Vs Corporate Brand
<ul><li>Re-assess your Brand Identity </li></ul><ul><li>Insource or Outsource </li></ul><ul><li>Create a new Brand Strateg...
 
Tom Snyder President and CEO  [email_address] @triveraguy on Twitter 262-250-9400 Trivera Interactive W177 N9856 Rivercres...
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Tom SNyder Presentation: The What, Where and WHO of your brand in Social Media

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  • Nothing like an unanticipated, caring representative. Belling “nobody at Home Depot cares about me.” Wrong!
  • Transcript of "nonbox marketing summit"

    1. 1. Tom Snyder Trivera Interactive NonBox Marketing Summit Dec 3, 2009 The What, Where and WHO of Your Brand on Social Media
    2. 3. Newspaper Ads Direct Mail TV Spots Radio Ads Trade Shows Infomercials Web Email Networking Outdoor Sponsorships Telemarketing Referrals Social Media PR Print
    3. 5. Web2.0, or Social Media Content C onsumers > Content C reators Information > Conversations Top Down > Bottom Up and Side-to-Side Push > Pull Participation Not Optional
    4. 6. Social Media
    5. 7. It’s all just fun and games until someone... … starts using it to impact a brand!
    6. 8. “ Who cares what I had for breakfast?” Kellogg’s, Post, Quaker Oats, Kashi Folgers, Maxwell House, Starbucks Carnation, International Delight Krups, Bunn, Mr. Coffee McDonald’s, Denny’s, Perkins, IHOP Bill Eisner!
    7. 10. <ul><li>WHAT </li></ul><ul><li>is your brand </li></ul><ul><li>in Social </li></ul><ul><li>Media? </li></ul>
    8. 12. Monitor Brand Chatter Search Sites Bookmark Sites Twitter Search Facebook Monitoring Tools
    9. 13. <ul><li>WHERE </li></ul><ul><li>is your brand </li></ul><ul><li>in Social </li></ul><ul><li>Media? </li></ul>
    10. 15. Tactics without strategy is the noise before defeat… Strategy without t actics is the slowest route to victory -Sun Tzu
    11. 16. Elements of a Successful Strategy: <ul><li>Set your Goals </li></ul><ul><li>Identify your Target </li></ul><ul><li>Choose your Tools </li></ul><ul><li>Craft your Voice </li></ul><ul><li>Define your Roles </li></ul><ul><li>Commit to Consistency </li></ul><ul><li>Measure and Improve </li></ul>
    12. 17. Integration
    13. 18. <ul><li>WHO </li></ul><ul><li>is your brand </li></ul><ul><li>in Social </li></ul><ul><li>Media? </li></ul>
    14. 20. Internal Staff
    15. 21. The Brand Personified
    16. 22. C-Level
    17. 23. Agency/Marketing
    18. 31. Personal Brand Vs Corporate Brand
    19. 32. <ul><li>Re-assess your Brand Identity </li></ul><ul><li>Insource or Outsource </li></ul><ul><li>Create a new Brand Strategy </li></ul><ul><li>Choose your Tools </li></ul><ul><li>Blog + 1 for SM </li></ul><ul><li>Be Patient </li></ul><ul><li>Be Consistent </li></ul><ul><li>Be Truthful </li></ul>Final Thoughts
    20. 34. Tom Snyder President and CEO [email_address] @triveraguy on Twitter 262-250-9400 Trivera Interactive W177 N9856 Rivercrest Dr Germantown, WI 53022 (new Menomonee Falls address on Jan 2, 2010)

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