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Gameplan for Online Marketing: Getting more measurable results from your Online Marketing Activities
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Gameplan for Online Marketing: Getting more measurable results from your Online Marketing Activities

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Slides for presentation for the Metropolitan Builder's Association 2013 Management Symposium.

Slides for presentation for the Metropolitan Builder's Association 2013 Management Symposium.

Published in: Business

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  • 1. Gameplan forOnlineMarketingGetting more measurableresults from youronline marketing activitiesPresented byTom SnyderTriveraMBA Business Management SymposiumMay 7, 2013
  • 2. Tactics without strategyis thenoise before defeat…-Sun Tzu
  • 3. Gentlemen(andLadies):THISis aStrategy!
  • 4. Elements of a Successful Strategy:•Define your Brand•Set your Goals•Identify your Target•Craft your Voice•Define your Roles•Commit to Consistency•Measure and Improve
  • 5. Visitors- Bounces/exitsx Conversion Rate+ Up/Cross SellsSales
  • 6. Visitors•Pay Per Click•Organic Search•Banner Ads•Social Media•Email Marketing•Traditional (direct, print, TV, radio)
  • 7. Bounces/exits•Crucial for any paid traffic•Google’s Keyword Tool•Google Analytics•Entrance and Navigation•Social Media•Custom URLS
  • 8. Conversion Rate•Sales/outcomes number of Visitors X 100•Premature Exits/Abandoned Carts•Entrance and Navigation
  • 9. Up/Cross Sells•People who viewed this, bought this•People who bought this, viewed these•People who bought this also bought this
  • 10. Your Website generates $100k in sales.You want to increase sales to $120k
  • 11. 1.) Increase prices2.) Increase average sales sizewith up/cross sells3.) Increase your conversion rate
  • 12. Increase your conversionrate$100k comes from 10,000 salesSite receives 40,000 visits.CR= 25 percentIncrease to 30 percent = $120k in salesNew cart, better site search, betternavigation, more qualified visits
  • 13. 1.) Increase prices2.) Increase average sales sizewith up/cross sells3.) Increase your conversion rate4.) Increase your traffic
  • 14. Increase your traffic$100k comes from 10,000 salesSite receives 40,000 visits.CR= 25 percent8,000 additional visits = $120k in salesSEO, PPC, Banner Ads, SocialMedia, Traditional
  • 15. 1.) Increase prices2.) Increase average sales sizewith up/cross sells3.) Increase your conversion rate4.) Increase your traffic5.) Reduce your bounce rate
  • 16. Reduce Bounce Rate$100k comes from 10,000 salesSite receives 40,000 visits, buthas a 50 percent bounce rate.Lower Bounce Rate to 40 percentMore qualified searchers/visitors
  • 17. 1.) Increase prices2.) Increase average sales sizewith up/cross sells3.) Increase your conversion rate4.) Increase your traffic5.) Reduce your bounce rate6.) Calculate and improve yourROI
  • 18. Calculate and Improve Your ROI
  • 19. Calculate and Improve Your ROIDecrease Bounces and exits by improvingnavigation: http://bit.ly/13dUcF9Increase your conversion rate: http://bit.ly/13p4bqdIncrease traffic by optimizing for the rightkeywords: http://bit.ly/10f7ITEReduce your bounce rate: http://bit.ly/16d03NU
  • 20. Triveratom@trivera.com262-250-9400

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