Gameplan forOnlineMarketingGetting more measurableresults from youronline marketing activitiesPresented byTom SnyderTriver...
Tactics without strategyis thenoise before defeat…-Sun Tzu
Gentlemen(andLadies):THISis aStrategy!
Elements of a Successful Strategy:•Define your Brand•Set your Goals•Identify your Target•Craft your Voice•Define your Role...
Visitors- Bounces/exitsx Conversion Rate+ Up/Cross SellsSales
Visitors•Pay Per Click•Organic Search•Banner Ads•Social Media•Email Marketing•Traditional (direct, print, TV, radio)
Bounces/exits•Crucial for any paid traffic•Google’s Keyword Tool•Google Analytics•Entrance and Navigation•Social Media•Cus...
Conversion Rate•Sales/outcomes number of Visitors X 100•Premature Exits/Abandoned Carts•Entrance and Navigation
Up/Cross Sells•People who viewed this, bought this•People who bought this, viewed these•People who bought this also bought...
Your Website generates $100k in sales.You want to increase sales to $120k
1.) Increase prices2.) Increase average sales sizewith up/cross sells3.) Increase your conversion rate
Increase your conversionrate$100k comes from 10,000 salesSite receives 40,000 visits.CR= 25 percentIncrease to 30 percent ...
1.) Increase prices2.) Increase average sales sizewith up/cross sells3.) Increase your conversion rate4.) Increase your tr...
Increase your traffic$100k comes from 10,000 salesSite receives 40,000 visits.CR= 25 percent8,000 additional visits = $120...
1.) Increase prices2.) Increase average sales sizewith up/cross sells3.) Increase your conversion rate4.) Increase your tr...
Reduce Bounce Rate$100k comes from 10,000 salesSite receives 40,000 visits, buthas a 50 percent bounce rate.Lower Bounce R...
1.) Increase prices2.) Increase average sales sizewith up/cross sells3.) Increase your conversion rate4.) Increase your tr...
Calculate and Improve Your ROI
Calculate and Improve Your ROIDecrease Bounces and exits by improvingnavigation: http://bit.ly/13dUcF9Increase your conver...
Triveratom@trivera.com262-250-9400
Gameplan for Online Marketing: Getting more measurable results from your Online Marketing Activities
Gameplan for Online Marketing: Getting more measurable results from your Online Marketing Activities
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Gameplan for Online Marketing: Getting more measurable results from your Online Marketing Activities

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Slides for presentation for the Metropolitan Builder's Association 2013 Management Symposium.

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Gameplan for Online Marketing: Getting more measurable results from your Online Marketing Activities

  1. 1. Gameplan forOnlineMarketingGetting more measurableresults from youronline marketing activitiesPresented byTom SnyderTriveraMBA Business Management SymposiumMay 7, 2013
  2. 2. Tactics without strategyis thenoise before defeat…-Sun Tzu
  3. 3. Gentlemen(andLadies):THISis aStrategy!
  4. 4. Elements of a Successful Strategy:•Define your Brand•Set your Goals•Identify your Target•Craft your Voice•Define your Roles•Commit to Consistency•Measure and Improve
  5. 5. Visitors- Bounces/exitsx Conversion Rate+ Up/Cross SellsSales
  6. 6. Visitors•Pay Per Click•Organic Search•Banner Ads•Social Media•Email Marketing•Traditional (direct, print, TV, radio)
  7. 7. Bounces/exits•Crucial for any paid traffic•Google’s Keyword Tool•Google Analytics•Entrance and Navigation•Social Media•Custom URLS
  8. 8. Conversion Rate•Sales/outcomes number of Visitors X 100•Premature Exits/Abandoned Carts•Entrance and Navigation
  9. 9. Up/Cross Sells•People who viewed this, bought this•People who bought this, viewed these•People who bought this also bought this
  10. 10. Your Website generates $100k in sales.You want to increase sales to $120k
  11. 11. 1.) Increase prices2.) Increase average sales sizewith up/cross sells3.) Increase your conversion rate
  12. 12. Increase your conversionrate$100k comes from 10,000 salesSite receives 40,000 visits.CR= 25 percentIncrease to 30 percent = $120k in salesNew cart, better site search, betternavigation, more qualified visits
  13. 13. 1.) Increase prices2.) Increase average sales sizewith up/cross sells3.) Increase your conversion rate4.) Increase your traffic
  14. 14. Increase your traffic$100k comes from 10,000 salesSite receives 40,000 visits.CR= 25 percent8,000 additional visits = $120k in salesSEO, PPC, Banner Ads, SocialMedia, Traditional
  15. 15. 1.) Increase prices2.) Increase average sales sizewith up/cross sells3.) Increase your conversion rate4.) Increase your traffic5.) Reduce your bounce rate
  16. 16. Reduce Bounce Rate$100k comes from 10,000 salesSite receives 40,000 visits, buthas a 50 percent bounce rate.Lower Bounce Rate to 40 percentMore qualified searchers/visitors
  17. 17. 1.) Increase prices2.) Increase average sales sizewith up/cross sells3.) Increase your conversion rate4.) Increase your traffic5.) Reduce your bounce rate6.) Calculate and improve yourROI
  18. 18. Calculate and Improve Your ROI
  19. 19. Calculate and Improve Your ROIDecrease Bounces and exits by improvingnavigation: http://bit.ly/13dUcF9Increase your conversion rate: http://bit.ly/13p4bqdIncrease traffic by optimizing for the rightkeywords: http://bit.ly/10f7ITEReduce your bounce rate: http://bit.ly/16d03NU
  20. 20. Triveratom@trivera.com262-250-9400
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