Getting to the Top in Google - Your Blueprint to Search Engine Success

401 views

Published on

SEO presen

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
401
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Getting to the Top in Google - Your Blueprint to Search Engine Success

  1. 1. Getting to the Top in Google-Your Blueprint for Search Engine Success Tom Snyder Trivera Interactive
  2. 3. Wisconsin Builders Conference February 22, 2012 Tom Snyder Trivera Interactive Getting to the Top in Google Your Blueprint For Search Engine Success
  3. 5. Holy Grail: Page 1, Position 1 <ul><li>Deserve to be there for the appropriate search terms </li></ul><ul><li>Optimized better than others vying for the same search terms. </li></ul>
  4. 7. Tactics without strategy is the noise before defeat Strategy without tactics is the slowest route to victory -Sun Tzu
  5. 8. <ul><li>Strategy </li></ul><ul><li>Needs and Goals </li></ul><ul><li>Keyword Research </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>Tactical Recommendations </li></ul><ul><li>On-Page Optimization </li></ul><ul><li>Sitemap Creation </li></ul><ul><li>Website Development </li></ul><ul><li>Content Population </li></ul><ul><li>Off-page Optimization </li></ul><ul><li>Search Engine & Directory Submission </li></ul><ul><li>Social Media </li></ul><ul><li>Backlinks </li></ul><ul><li>Measurement and Improvement </li></ul>
  6. 9. Choose your Keywords <ul><li>Words vs. Phrases </li></ul><ul><li>Competition </li></ul><ul><li>Searcher’s Mind </li></ul><ul><li>Click Thru Rates </li></ul><ul><li>Bounce Rates </li></ul>
  7. 10. Build Your Site <ul><li>Sitemap & Navigation </li></ul><ul><li>Page Titles & Meta Tags </li></ul><ul><li>SEO Friendly URLS </li></ul><ul><li>Content </li></ul><ul><li>Blog </li></ul><ul><li>Landing Pages </li></ul>
  8. 11. Submit and Publicize <ul><li>Search Engines </li></ul><ul><li>Directories </li></ul><ul><li>Bookmark Sites </li></ul><ul><li>Blogs </li></ul><ul><li>PR </li></ul><ul><li>Social Media </li></ul>
  9. 12. Target the Search Engines
  10. 13. Add Social Media <ul><li>YouTube </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>LinkedIn </li></ul><ul><li>Pitchengine </li></ul>
  11. 14. Measure and Improve <ul><li>Google Webmaster Tools </li></ul><ul><li>Google Analytics </li></ul><ul><li>Raw Traffic Reports </li></ul><ul><li>SEO Moz </li></ul><ul><li>WebPosition </li></ul><ul><li>Hubspot </li></ul>
  12. 15. Final Thoughts <ul><li>Domain Registration </li></ul><ul><li>Site Load Speed </li></ul><ul><li>Insource vs. Outsource </li></ul><ul><li>Black vs. White Hat </li></ul><ul><li>PPC vs. Organic </li></ul><ul><li>Local Search </li></ul>
  13. 16. Triveraguy Tips (updated hourly M-F) http://bit.ly/pbVoso Tom Snyder's Blog – http://Triveraguy.com Resources - http://www.trivera.com/resources/ Contact: Trivera N88 W16447 Main St., Menomonee Falls, WI 53051 262-250-9400 - [email_address]

×