Communicating With Your Constituency via Blogs and RSS   Steven M. Cohen PubSub Concepts, Inc Library Stuff CFL – Sept 2005
Presentation URL <ul><li>http://www.stevenmcohen.info/CFL09142005.ppt </li></ul>
Thinking Ahead <ul><li>“ To stay ahead, you must have your next idea waiting in the wings.” - Rosabeth Moss Cantor </li></...
Topics Covered <ul><li>Weblogs - What? How? Why? Where? Who? When?  </li></ul><ul><li>RSS (Really Simple Syndication) </li...
What? <ul><li>Website, listed chronologically, with written content and links. </li></ul><ul><li>Most use software for eas...
What? (Examples) <ul><li>Library Stuff  ( www.librarystuff.net ) </li></ul><ul><li>LISNews  ( http://www.lisnews.com ) </l...
How? (Software) <ul><li>Blogger ( http://www.blogger.com )  </li></ul><ul><li>Movabletype ( http://www.movabletype.org ) <...
How? (Let’s Create one)
Which? (Choosing One) <ul><li>$$$ </li></ul><ul><li>How do you get the software? </li></ul><ul><li>Spell check? </li></ul>...
Why? (Using Weblogs) <ul><li>Easy to distribute content </li></ul><ul><li>Communication within the building (reference des...
Why? (Examples) <ul><li>Library News </li></ul><ul><li>Reference Desk Discussion (FARQs, patrons, etc) </li></ul><ul><li>N...
Why? (Advantages) <ul><li>Easy, Easy, Easy, Easy, Easy to publish </li></ul><ul><li>No need to download software </li></ul...
Why not? (Disadvantages) <ul><li>Information Overload?! </li></ul><ul><li>Have to continuously update them </li></ul><ul><...
Where? (Examples) <ul><li>Waterboro Public Library ( http://www.waterborolibrary.org/blog.htm ) </li></ul><ul><li>Georgia ...
Where? (Examples) <ul><li>Construction Diary ( http://urbanafreelibrary.org/bldgblog.html ) </li></ul><ul><li>University o...
Who? (Marketing) <ul><li>Stand out in the crowd. </li></ul><ul><li>Ease of use </li></ul><ul><li>Best way to publish witho...
Who? (Searching For Weblogs) <ul><li>Searching weblog content. </li></ul><ul><ul><li>PubSub – ( http://www.pubsub.com )  <...
Who? (LIS Specific) <ul><li>Peter Scott’s List ( www.libdex.com/weblogs.html ) </li></ul><ul><li>ODP Library Weblogs – ( h...
Getting Associations to Blog <ul><li>The first national association blog for PLA </li></ul><ul><li>http://www.plablog.org ...
RSS 101 <ul><li>Can’t be read in a browser on its own. </li></ul><ul><li>Look for the orange button!!! </li></ul><ul><li>S...
Examples of Companies that Syndicate Content via RSS <ul><li>Chronicle of Higher Education  </li></ul><ul><ul><li>http://c...
News Aggregators <ul><li>Bloglines (Demo)  </li></ul><ul><ul><li>http://www.bloglines.com   </li></ul></ul><ul><li>Net New...
Customize Your RSS <ul><li>Topix ( http://www.topix.net ) </li></ul><ul><li>Ingenta Connect – ( http://www.ingentaconnect....
RSS is Very Popular  in Canada <ul><li>Globe and Mail – ( http://www.theglobeandmail.com/rss/ ) </li></ul><ul><li>Governme...
House of Commons Hack <ul><li>Charles Angus </li></ul><ul><ul><li>http://www.parl.gc.ca/38/1/parlbus/chambus/house/debates...
 
Customize Your RSS  <ul><li>Moreover ( http://p.moreover.com/cgi-local/page?k=librarian&o=rss ) </li></ul><ul><li>ODP Dire...
Customize Your RSS <ul><li>Ebay – ( http://www.rssauction.com/ ) </li></ul>
RSS @ Your Library <ul><li>RSS in Your ILS (Jenny Levine) -  http://www.theshiftedlibrarian.com/archives/2005/02/03.html#0...
More RSS @ Your Library <ul><li>Oklahoma University Library – ( http://libraries.ou.edu/rss/ ) </li></ul><ul><li>RIT Libra...
A Bit on Folksonomies <ul><li>“ Build Your Own Taxonomies” </li></ul><ul><li>Furl – ( http://www.furl.net/ ) </li></ul><ul...
Disadvantages of RSS <ul><li>Can become unruly, quickly </li></ul><ul><li>Not Everything is RSSified </li></ul>
Advantages of RSS <ul><li>Cutting edge technology </li></ul><ul><li>No advertisements to deal with </li></ul><ul><li>More ...
Thanks <ul><li>Contact (in this order) </li></ul><ul><li>AOL IM – nylibrarian </li></ul><ul><li>Skype – stevenmcohen </li>...
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Why Blog

  1. 1. Communicating With Your Constituency via Blogs and RSS Steven M. Cohen PubSub Concepts, Inc Library Stuff CFL – Sept 2005
  2. 2. Presentation URL <ul><li>http://www.stevenmcohen.info/CFL09142005.ppt </li></ul>
  3. 3. Thinking Ahead <ul><li>“ To stay ahead, you must have your next idea waiting in the wings.” - Rosabeth Moss Cantor </li></ul><ul><li>“ Keeping a little ahead of conditions is one of the secrets of business.” - Charles Schwab </li></ul><ul><li>“ It’s better to be ahead of the curve than to be behind it.” - Me </li></ul>
  4. 4. Topics Covered <ul><li>Weblogs - What? How? Why? Where? Who? When? </li></ul><ul><li>RSS (Really Simple Syndication) </li></ul>
  5. 5. What? <ul><li>Website, listed chronologically, with written content and links. </li></ul><ul><li>Most use software for easy publication. </li></ul><ul><li>Calendars, Permalinks, Archives, RSS, blogroll, comments. </li></ul><ul><li>Easy Easy Easy Easy Easy… </li></ul>
  6. 6. What? (Examples) <ul><li>Library Stuff ( www.librarystuff.net ) </li></ul><ul><li>LISNews ( http://www.lisnews.com ) </li></ul><ul><li>Resourceshelf ( http://www.resourceshelf.com ) </li></ul><ul><li>The Shifted Librarian ( http://www.theshiftedlibrarian.com ) </li></ul><ul><li>Librarian.net ( http://www.librarian.net ) </li></ul>
  7. 7. How? (Software) <ul><li>Blogger ( http://www.blogger.com ) </li></ul><ul><li>Movabletype ( http://www.movabletype.org ) </li></ul><ul><li>Radio Userland ( http://radio.userland.com ) </li></ul><ul><li>WordPress ( http://www.wordpress.org ) </li></ul><ul><li>Live Journal ( http://www.livejournal.com ) </li></ul>
  8. 8. How? (Let’s Create one)
  9. 9. Which? (Choosing One) <ul><li>$$$ </li></ul><ul><li>How do you get the software? </li></ul><ul><li>Spell check? </li></ul><ul><li>Free Web Space? </li></ul>
  10. 10. Why? (Using Weblogs) <ul><li>Easy to distribute content </li></ul><ul><li>Communication within the building (reference desk) </li></ul><ul><li>Great for Library Web pages. </li></ul>
  11. 11. Why? (Examples) <ul><li>Library News </li></ul><ul><li>Reference Desk Discussion (FARQs, patrons, etc) </li></ul><ul><li>New Acquisitions. </li></ul><ul><li>Consortia </li></ul><ul><li>Book Clubs </li></ul><ul><li>Backend CMS only </li></ul>
  12. 12. Why? (Advantages) <ul><li>Easy, Easy, Easy, Easy, Easy to publish </li></ul><ul><li>No need to download software </li></ul><ul><li>Open source, open access feeling </li></ul><ul><li>Interactive </li></ul><ul><li>No Rules </li></ul>
  13. 13. Why not? (Disadvantages) <ul><li>Information Overload?! </li></ul><ul><li>Have to continuously update them </li></ul><ul><li>Takes time on behalf of the writer </li></ul><ul><li>Crossposting </li></ul><ul><li>Subjective </li></ul><ul><li>Reliability of content </li></ul><ul><li>No Rules </li></ul>
  14. 14. Where? (Examples) <ul><li>Waterboro Public Library ( http://www.waterborolibrary.org/blog.htm ) </li></ul><ul><li>Georgia State University Libraries ( http://www.library.gsu.edu/news ) </li></ul><ul><li>Rosedale Public Library Blogger Book Club ( http://www.roselle.lib.il.us/YouthServices/BookClub/Bloggerbookclub.htm ) </li></ul>
  15. 15. Where? (Examples) <ul><li>Construction Diary ( http://urbanafreelibrary.org/bldgblog.html ) </li></ul><ul><li>University of Minnesota Libraries ( http://blog.lib.umn.edu ) </li></ul><ul><li>Wisconsin Library Association ( http://wlaweb.blogspot.com/ ) </li></ul><ul><li>Metropolitan Library System ( http://www.mls.lib.il.us/ ) </li></ul><ul><li>Simple Machine Blog – ( http://www.resco.ca/machineblog/ ) </li></ul>
  16. 16. Who? (Marketing) <ul><li>Stand out in the crowd. </li></ul><ul><li>Ease of use </li></ul><ul><li>Best way to publish without trade publications (on your own terms) </li></ul><ul><li>Finding your niche ( http://marylaine.com/exlibris/xlib185.html ) </li></ul><ul><li>Write everyday </li></ul><ul><li>Marketing the Librarian – ( http://www.liscareer.com/cohen_marketing.htm ) </li></ul>
  17. 17. Who? (Searching For Weblogs) <ul><li>Searching weblog content. </li></ul><ul><ul><li>PubSub – ( http://www.pubsub.com ) </li></ul></ul>
  18. 18. Who? (LIS Specific) <ul><li>Peter Scott’s List ( www.libdex.com/weblogs.html ) </li></ul><ul><li>ODP Library Weblogs – ( http://tinyurl.com/ew7o ) </li></ul><ul><li>Blog Without a Library - ( http://www.blogwithoutalibrary.net/links.html ) </li></ul>
  19. 19. Getting Associations to Blog <ul><li>The first national association blog for PLA </li></ul><ul><li>http://www.plablog.org </li></ul>
  20. 20. RSS 101 <ul><li>Can’t be read in a browser on its own. </li></ul><ul><li>Look for the orange button!!! </li></ul><ul><li>Steven’s Personalized Page (DEMO) </li></ul>
  21. 21. Examples of Companies that Syndicate Content via RSS <ul><li>Chronicle of Higher Education </li></ul><ul><ul><li>http://chronicle.com/help/rss.htm </li></ul></ul><ul><li>Reuters </li></ul><ul><ul><li>( http://www.reuters.com/newsrss.jhtml ) </li></ul></ul><ul><li>New York Times </li></ul><ul><ul><li>http://www.nytimes.com/services/xml/rss/index.html </li></ul></ul><ul><li>Christian Science Monitor </li></ul><ul><ul><li>http:// search.csmonitor.com/rss/index.html </li></ul></ul>
  22. 22. News Aggregators <ul><li>Bloglines (Demo) </li></ul><ul><ul><li>http://www.bloglines.com </li></ul></ul><ul><li>Net News Wire (Mac) </li></ul><ul><ul><li>http://www.netnewswire.com </li></ul></ul><ul><li>Newzcrawler </li></ul><ul><ul><li>http://www.newzcrawler.com </li></ul></ul><ul><li>Newsgator (Outlook) </li></ul><ul><ul><li>http://www.newsgator.com </li></ul></ul>
  23. 23. Customize Your RSS <ul><li>Topix ( http://www.topix.net ) </li></ul><ul><li>Ingenta Connect – ( http://www.ingentaconnect.com ) </li></ul><ul><li>Yahoo News Search </li></ul><ul><li>Wired News </li></ul><ul><li>PubSub – ( http://www.pubsub.com ) </li></ul>
  24. 24. RSS is Very Popular in Canada <ul><li>Globe and Mail – ( http://www.theglobeandmail.com/rss/ ) </li></ul><ul><li>Government – ( http://tinyurl.com/d4xbe ) </li></ul><ul><li>CBC News – ( http://www.cbc.ca/rss/ ) </li></ul>
  25. 25. House of Commons Hack <ul><li>Charles Angus </li></ul><ul><ul><li>http://www.parl.gc.ca/38/1/parlbus/chambus/house/debates/111_2005-06-08/han111_1500-E.htm#SOB-1329090 </li></ul></ul><ul><ul><li>http://atom.pubsub.com/dc/f4/26ebc51de43d5d469436cc22b3.xml </li></ul></ul>
  26. 27. Customize Your RSS <ul><li>Moreover ( http://p.moreover.com/cgi-local/page?k=librarian&o=rss ) </li></ul><ul><li>ODP Directory Feeds – ( http://www.xmlhub.com/odp_feed.php ) </li></ul><ul><li>Find Articles – ( http://www.findarticles.com/ ) </li></ul><ul><li>Amazon – ( http://www.onfocus.com/bookwatch/AmazonRSS.asp ) </li></ul><ul><li>Amazon Wishlists – (http://www.edazzle.net/amazon/) </li></ul>
  27. 28. Customize Your RSS <ul><li>Ebay – ( http://www.rssauction.com/ ) </li></ul>
  28. 29. RSS @ Your Library <ul><li>RSS in Your ILS (Jenny Levine) - http://www.theshiftedlibrarian.com/archives/2005/02/03.html#000115 ) </li></ul><ul><li>New Books – ( http://apu.kenton.lib.ky.us/newbooks/newadult.php ) </li></ul><ul><li>Library Elf – ( http://www.libraryelf.com/ ) </li></ul><ul><li>University of Alberta (NEOS) – ( http://www.library.ualberta.ca/newbooks/index.cfm#callnumber ) </li></ul><ul><li>Hennepin County Public Library – ( http://www.hclib.org/ ) </li></ul>
  29. 30. More RSS @ Your Library <ul><li>Oklahoma University Library – ( http://libraries.ou.edu/rss/ ) </li></ul><ul><li>RIT Libraries – ( http://wally.rit.edu/feeds/ ) </li></ul><ul><li>Kelvin Smith Library – ( http:// library.case.edu/ksl/rss / ) </li></ul>
  30. 31. A Bit on Folksonomies <ul><li>“ Build Your Own Taxonomies” </li></ul><ul><li>Furl – ( http://www.furl.net/ ) </li></ul><ul><li>Delicious – ( http://del.icio.us ) </li></ul><ul><li>Cite U Like ( http://www.citeulike.org/ ) </li></ul><ul><li>Digg – ( http://digg.com ) </li></ul><ul><li>(We know this as Metadata) </li></ul>
  31. 32. Disadvantages of RSS <ul><li>Can become unruly, quickly </li></ul><ul><li>Not Everything is RSSified </li></ul>
  32. 33. Advantages of RSS <ul><li>Cutting edge technology </li></ul><ul><li>No advertisements to deal with </li></ul><ul><li>More and more join RSS every day </li></ul><ul><li>Saves lots of time (4 hours  30 minutes) </li></ul><ul><li>Can be syndicated onto a web site </li></ul><ul><li>Syndication works well for frequently and infrequently update sites </li></ul>
  33. 34. Thanks <ul><li>Contact (in this order) </li></ul><ul><li>AOL IM – nylibrarian </li></ul><ul><li>Skype – stevenmcohen </li></ul><ul><li>Phone – 631-645-4516 </li></ul><ul><li>E-mail – [email_address] </li></ul>

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