Communicating With Your Constituency via Blogs and RSS Steven M. Cohen PubSub Concepts, Inc Library Stuff CFL – Sept 2005

Presentation URL http://www.stevenmcohen.info/CFL09142005.ppt

http://www.stevenmcohen.info/CFL09142005.ppt

Thinking Ahead “ To stay ahead, you must have your next idea waiting in the wings.” - Rosabeth Moss Cantor “ Keeping a little ahead of conditions is one of the secrets of business.” - Charles Schwab “ It’s better to be ahead of the curve than to be behind it.” - Me

“ To stay ahead, you must have your next idea waiting in the wings.” - Rosabeth Moss Cantor

“ Keeping a little ahead of conditions is one of the secrets of business.” - Charles Schwab

“ It’s better to be ahead of the curve than to be behind it.” - Me

Topics Covered Weblogs - What? How? Why? Where? Who? When? RSS (Really Simple Syndication)

Weblogs - What? How? Why? Where? Who? When?

RSS (Really Simple Syndication)

What? Website, listed chronologically, with written content and links. Most use software for easy publication. Calendars, Permalinks, Archives, RSS, blogroll, comments. Easy Easy Easy Easy Easy…

Website, listed chronologically, with written content and links.

Most use software for easy publication.

Calendars, Permalinks, Archives, RSS, blogroll, comments.

Easy Easy Easy Easy Easy…

What? (Examples) Library Stuff ( www.librarystuff.net ) LISNews ( http://www.lisnews.com ) Resourceshelf ( http://www.resourceshelf.com ) The Shifted Librarian ( http://www.theshiftedlibrarian.com ) Librarian.net ( http://www.librarian.net )

Library Stuff ( www.librarystuff.net )

LISNews ( http://www.lisnews.com )

Resourceshelf ( http://www.resourceshelf.com )

The Shifted Librarian ( http://www.theshiftedlibrarian.com )

Librarian.net ( http://www.librarian.net )

How? (Software) Blogger ( http://www.blogger.com ) Movabletype ( http://www.movabletype.org ) Radio Userland ( http://radio.userland.com ) WordPress ( http://www.wordpress.org ) Live Journal ( http://www.livejournal.com )

Blogger ( http://www.blogger.com )

Movabletype ( http://www.movabletype.org )

Radio Userland ( http://radio.userland.com )

WordPress ( http://www.wordpress.org )

Live Journal ( http://www.livejournal.com )

How? (Let’s Create one)

Which? (Choosing One) $$$ How do you get the software? Spell check? Free Web Space?

$$$

How do you get the software?

Spell check?

Free Web Space?

Why? (Using Weblogs) Easy to distribute content Communication within the building (reference desk) Great for Library Web pages.

Easy to distribute content

Communication within the building (reference desk)

Great for Library Web pages.

Why? (Examples) Library News Reference Desk Discussion (FARQs, patrons, etc) New Acquisitions. Consortia Book Clubs Backend CMS only

Library News

Reference Desk Discussion (FARQs, patrons, etc)

New Acquisitions.

Consortia

Book Clubs

Backend CMS only

Why? (Advantages) Easy, Easy, Easy, Easy, Easy to publish No need to download software Open source, open access feeling Interactive No Rules

Easy, Easy, Easy, Easy, Easy to publish

No need to download software

Open source, open access feeling

Interactive

No Rules

Why not? (Disadvantages) Information Overload?! Have to continuously update them Takes time on behalf of the writer Crossposting Subjective Reliability of content No Rules

Information Overload?!

Have to continuously update them

Takes time on behalf of the writer

Crossposting

Subjective

Reliability of content

No Rules

Where? (Examples) Waterboro Public Library ( http://www.waterborolibrary.org/blog.htm ) Georgia State University Libraries ( http://www.library.gsu.edu/news ) Rosedale Public Library Blogger Book Club ( http://www.roselle.lib.il.us/YouthServices/BookClub/Bloggerbookclub.htm )

Waterboro Public Library ( http://www.waterborolibrary.org/blog.htm )

Georgia State University Libraries ( http://www.library.gsu.edu/news )

Rosedale Public Library Blogger Book Club ( http://www.roselle.lib.il.us/YouthServices/BookClub/Bloggerbookclub.htm )

Where? (Examples) Construction Diary ( http://urbanafreelibrary.org/bldgblog.html ) University of Minnesota Libraries ( http://blog.lib.umn.edu ) Wisconsin Library Association ( http://wlaweb.blogspot.com/ ) Metropolitan Library System ( http://www.mls.lib.il.us/ ) Simple Machine Blog – ( http://www.resco.ca/machineblog/ )

Construction Diary ( http://urbanafreelibrary.org/bldgblog.html )

University of Minnesota Libraries ( http://blog.lib.umn.edu )

Wisconsin Library Association ( http://wlaweb.blogspot.com/ )

Metropolitan Library System ( http://www.mls.lib.il.us/ )

Simple Machine Blog – ( http://www.resco.ca/machineblog/ )

Who? (Marketing) Stand out in the crowd. Ease of use Best way to publish without trade publications (on your own terms) Finding your niche ( http://marylaine.com/exlibris/xlib185.html ) Write everyday Marketing the Librarian – ( http://www.liscareer.com/cohen_marketing.htm )

Stand out in the crowd.

Ease of use

Best way to publish without trade publications (on your own terms)

Finding your niche ( http://marylaine.com/exlibris/xlib185.html )

Write everyday

Marketing the Librarian – ( http://www.liscareer.com/cohen_marketing.htm )

Who? (Searching For Weblogs) Searching weblog content. PubSub – ( http://www.pubsub.com )

Searching weblog content.

PubSub – ( http://www.pubsub.com )

Who? (LIS Specific) Peter Scott’s List ( www.libdex.com/weblogs.html ) ODP Library Weblogs – ( http://tinyurl.com/ew7o ) Blog Without a Library - ( http://www.blogwithoutalibrary.net/links.html )

Peter Scott’s List ( www.libdex.com/weblogs.html )

ODP Library Weblogs – ( http://tinyurl.com/ew7o )

Blog Without a Library - ( http://www.blogwithoutalibrary.net/links.html )

Getting Associations to Blog The first national association blog for PLA http://www.plablog.org

The first national association blog for PLA

http://www.plablog.org

RSS 101 Can’t be read in a browser on its own. Look for the orange button!!! Steven’s Personalized Page (DEMO)

Can’t be read in a browser on its own.

Look for the orange button!!!

Steven’s Personalized Page (DEMO)

Examples of Companies that Syndicate Content via RSS Chronicle of Higher Education http://chronicle.com/help/rss.htm Reuters ( http://www.reuters.com/newsrss.jhtml ) New York Times http://www.nytimes.com/services/xml/rss/index.html Christian Science Monitor http:// search.csmonitor.com/rss/index.html

Chronicle of Higher Education

http://chronicle.com/help/rss.htm

Reuters

( http://www.reuters.com/newsrss.jhtml )

New York Times

http://www.nytimes.com/services/xml/rss/index.html

Christian Science Monitor

http:// search.csmonitor.com/rss/index.html

News Aggregators Bloglines (Demo) http://www.bloglines.com Net News Wire (Mac) http://www.netnewswire.com Newzcrawler http://www.newzcrawler.com Newsgator (Outlook) http://www.newsgator.com

Bloglines (Demo)

http://www.bloglines.com

Net News Wire (Mac)

http://www.netnewswire.com

Newzcrawler

http://www.newzcrawler.com

Newsgator (Outlook)

http://www.newsgator.com

Customize Your RSS Topix ( http://www.topix.net ) Ingenta Connect – ( http://www.ingentaconnect.com ) Yahoo News Search Wired News PubSub – ( http://www.pubsub.com )

Topix ( http://www.topix.net )

Ingenta Connect – ( http://www.ingentaconnect.com )

Yahoo News Search

Wired News

PubSub – ( http://www.pubsub.com )

RSS is Very Popular in Canada Globe and Mail – ( http://www.theglobeandmail.com/rss/ ) Government – ( http://tinyurl.com/d4xbe ) CBC News – ( http://www.cbc.ca/rss/ )

Globe and Mail – ( http://www.theglobeandmail.com/rss/ )

Government – ( http://tinyurl.com/d4xbe )

CBC News – ( http://www.cbc.ca/rss/ )

House of Commons Hack Charles Angus http://www.parl.gc.ca/38/1/parlbus/chambus/house/debates/111_2005-06-08/han111_1500-E.htm#SOB-1329090 http://atom.pubsub.com/dc/f4/26ebc51de43d5d469436cc22b3.xml

Charles Angus

http://www.parl.gc.ca/38/1/parlbus/chambus/house/debates/111_2005-06-08/han111_1500-E.htm#SOB-1329090

http://atom.pubsub.com/dc/f4/26ebc51de43d5d469436cc22b3.xml

Customize Your RSS Moreover ( http://p.moreover.com/cgi-local/page?k=librarian&o=rss ) ODP Directory Feeds – ( http://www.xmlhub.com/odp_feed.php ) Find Articles – ( http://www.findarticles.com/ ) Amazon – ( http://www.onfocus.com/bookwatch/AmazonRSS.asp ) Amazon Wishlists – (http://www.edazzle.net/amazon/)

Moreover ( http://p.moreover.com/cgi-local/page?k=librarian&o=rss )

ODP Directory Feeds – ( http://www.xmlhub.com/odp_feed.php )

Find Articles – ( http://www.findarticles.com/ )

Amazon – ( http://www.onfocus.com/bookwatch/AmazonRSS.asp )

Amazon Wishlists – (http://www.edazzle.net/amazon/)

Customize Your RSS Ebay – ( http://www.rssauction.com/ )

Ebay – ( http://www.rssauction.com/ )

RSS @ Your Library RSS in Your ILS (Jenny Levine) - http://www.theshiftedlibrarian.com/archives/2005/02/03.html#000115 ) New Books – ( http://apu.kenton.lib.ky.us/newbooks/newadult.php ) Library Elf – ( http://www.libraryelf.com/ ) University of Alberta (NEOS) – ( http://www.library.ualberta.ca/newbooks/index.cfm#callnumber ) Hennepin County Public Library – ( http://www.hclib.org/ )

RSS in Your ILS (Jenny Levine) - http://www.theshiftedlibrarian.com/archives/2005/02/03.html#000115 )

New Books – ( http://apu.kenton.lib.ky.us/newbooks/newadult.php )

Library Elf – ( http://www.libraryelf.com/ )

University of Alberta (NEOS) – ( http://www.library.ualberta.ca/newbooks/index.cfm#callnumber )

Hennepin County Public Library – ( http://www.hclib.org/ )

More RSS @ Your Library Oklahoma University Library – ( http://libraries.ou.edu/rss/ ) RIT Libraries – ( http://wally.rit.edu/feeds/ ) Kelvin Smith Library – ( http:// library.case.edu/ksl/rss / )

Oklahoma University Library – ( http://libraries.ou.edu/rss/ )

RIT Libraries – ( http://wally.rit.edu/feeds/ )

Kelvin Smith Library – ( http:// library.case.edu/ksl/rss / )

A Bit on Folksonomies “ Build Your Own Taxonomies” Furl – ( http://www.furl.net/ ) Delicious – ( http://del.icio.us ) Cite U Like ( http://www.citeulike.org/ ) Digg – ( http://digg.com ) (We know this as Metadata)

“ Build Your Own Taxonomies”

Furl – ( http://www.furl.net/ )

Delicious – ( http://del.icio.us )

Cite U Like ( http://www.citeulike.org/ )

Digg – ( http://digg.com )

(We know this as Metadata)

Disadvantages of RSS Can become unruly, quickly Not Everything is RSSified

Can become unruly, quickly

Not Everything is RSSified

Advantages of RSS Cutting edge technology No advertisements to deal with More and more join RSS every day Saves lots of time (4 hours  30 minutes) Can be syndicated onto a web site Syndication works well for frequently and infrequently update sites

Cutting edge technology

No advertisements to deal with

More and more join RSS every day

Saves lots of time (4 hours  30 minutes)

Can be syndicated onto a web site

Syndication works well for frequently and infrequently update sites

Thanks Contact (in this order) AOL IM – nylibrarian Skype – stevenmcohen Phone – 631-645-4516 E-mail – [email_address]

Contact (in this order)

AOL IM – nylibrarian

Skype – stevenmcohen

Phone – 631-645-4516

E-mail – [email_address]