Michael (Mike) Clark
@ReallyConnect @MikeClark03
company/really-connect
groups/reallyconnect
reallyconnect.com
Leveraging ...
Old vs New School of doing business
What is LinkedIn (not)?
3 fundamental principles of (online) networking
5 step strateg...
Old vs New School
Old ways of Business New ways of Business
Flyers, Billboards, Advertising
and Direct Mail
Online Searchi...
Social Selling is about identifying and leveraging the
TRUST that is already in your network with a view to
expand and enh...
What is it?
What it is not?
What is the 1 thing that makes LinkedIn so powerful?
What is ?
LinkedIn is the biggest online professional network in the world.
LinkedIn is not Facebook, which is mainly used for socia...
Why LinkedIn?
LinkedIn has >313 Million professional users
It’s had almost 200% growth in the past 3yrs!
16M UK users
75M ...
Why do B2B Top Sellers use LinkedIn?
Source: Jill Konrath
Biggest Mistake?
Using LinkedIn as
a (passive) billboard
instead of
a (proactive) tool
3 Biggest Problems
Not having clear goals
Not knowing who the people in the best position are
to help you reach those goal...
Fundamental Principle 1
the REAL Power is in the 2nd Degree
1st Degree: everyone knows 250 people
2nd Degree: those 250 kn...
Fundamental Principle 1
the REAL Power is in the 2nd Degree
Fundamental Principle 1
the REAL Power is in the 2nd Degree
Everyone knows 250 people = 250 connections
If you connect wit...
Fundamental Principle 1
the REAL Power is in the 2nd Degree
Fundamental Principle 2
the Networking Attitude
Networking Attitude
= sharing information in a reactive and proactive way
...
Fundamental Principle 3
the “Know, Like & Trust” Factor
“All things being equal people do business with
– and refer busine...
5 Step Lead Generation Strategy
Leverage the Power of your Network
1. Define a specific goal
2. Think of the people in the...
Questions &
Answers
Michael (Mike) Clark
@ReallyConnect @MikeClark03
company/really-connect
groups/reallyconnect
reallyconnect.com
Leveraging ...
Leveraging Your Online Networks - Really Connect
Leveraging Your Online Networks - Really Connect
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Leveraging Your Online Networks - Really Connect

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LinkedIn is a powerful tool to build proactive and strategic networks. If you know how to harness it's power, you can build quality networks inside existing and new industries from the comfort of your own home!

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Leveraging Your Online Networks - Really Connect

  1. 1. Michael (Mike) Clark @ReallyConnect @MikeClark03 company/really-connect groups/reallyconnect reallyconnect.com Leveraging Your Online Networks
  2. 2. Old vs New School of doing business What is LinkedIn (not)? 3 fundamental principles of (online) networking 5 step strategy to be successful on LinkedIn Next steps Agenda
  3. 3. Old vs New School Old ways of Business New ways of Business Flyers, Billboards, Advertising and Direct Mail Online Searching & Personal Recommendations One Way Marketing Two Way Marketing Cold Calling Personal Introductions Information Gathering Research, Create, Target & Distribute Relevant Content Manual Automated Seller Controls Sale Buyer Controls Sale
  4. 4. Social Selling is about identifying and leveraging the TRUST that is already in your network with a view to expand and enhance your business through relationships What is Social Selling?
  5. 5. What is it? What it is not? What is the 1 thing that makes LinkedIn so powerful? What is ?
  6. 6. LinkedIn is the biggest online professional network in the world. LinkedIn is not Facebook, which is mainly used for social networking with friends and family. The 1 thing that makes LinkedIn so powerful is that it shows us how we are connected with the people we are looking for! What is ?
  7. 7. Why LinkedIn? LinkedIn has >313 Million professional users It’s had almost 200% growth in the past 3yrs! 16M UK users 75M Europeans users
  8. 8. Why do B2B Top Sellers use LinkedIn? Source: Jill Konrath
  9. 9. Biggest Mistake? Using LinkedIn as a (passive) billboard instead of a (proactive) tool
  10. 10. 3 Biggest Problems Not having clear goals Not knowing who the people in the best position are to help you reach those goals Not measuring activity or knowing how to ?
  11. 11. Fundamental Principle 1 the REAL Power is in the 2nd Degree 1st Degree: everyone knows 250 people 2nd Degree: those 250 know 125 = 31.250 3rd Degree: 31.250 * 125 = 3.906.250 4th Degree: 3.906.250 * 125 = 488.281.250 5th Degree: 488.281.250 * 125 = 61.035.156.250
  12. 12. Fundamental Principle 1 the REAL Power is in the 2nd Degree
  13. 13. Fundamental Principle 1 the REAL Power is in the 2nd Degree Everyone knows 250 people = 250 connections If you connect with 10 people = 250 x 10 = 2,500 connections If you connect with 100 people = 250 x 100 = 25,000 connections If you connect with 200 people = 250 x 200 = 50,000 connections
  14. 14. Fundamental Principle 1 the REAL Power is in the 2nd Degree
  15. 15. Fundamental Principle 2 the Networking Attitude Networking Attitude = sharing information in a reactive and proactive way without expecting anything immediately in return “Give and Receive”
  16. 16. Fundamental Principle 3 the “Know, Like & Trust” Factor “All things being equal people do business with – and refer business to – people they know, like and trust.” Bob Burg (USA), Networking Expert
  17. 17. 5 Step Lead Generation Strategy Leverage the Power of your Network 1. Define a specific goal 2. Think of the people in the best position to help you reach your goal 3. Use “Advanced Search” 4. Look at the list for common contacts 5. Ask the person you have the best relationship with for a Magic Mail
  18. 18. Questions & Answers
  19. 19. Michael (Mike) Clark @ReallyConnect @MikeClark03 company/really-connect groups/reallyconnect reallyconnect.com Leveraging Your Online Networks
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