Social Media - Singapore Leadership Development Congress

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This is the talk I gave at the Singapore Leadership Development Congress.

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  • Social Media - Singapore Leadership Development Congress

    1. 1. You-Bloggin-Twitt-Face Start Using Social Media To Grow Your Business 1
    2. 2. Social Media People having conversations online. Your market is creating photos, blogs, chat sites, micro-blogs, social networks, video sharing, RSS feeds and podcasts to discuss and comment on just about... Everything. 2
    3. 3. 1890’s Phones start ringing ... Effects came later 3
    4. 4. 1930’s Airlines take off ... Effects came later 4
    5. 5. 1950’s TV turns on ... Effects came later 5
    6. 6. 1960’s Computers boot up ... Effects came later 6
    7. 7. 1980’s Mobiles start buzzing ... Effects came later 7
    8. 8. 1990’s Internet connects ... Effects came later 8
    9. 9. 2000’s Search finds everything ... Effects came later 9
    10. 10. Late 2000’s Social Media connects everyone ... Effects came later 10
    11. 11. 2010’s Mobile Web connects everything ... Effects came later 11
    12. 12. The Future: Everyone and Everything is Connected. 12
    13. 13. The Future: Big Companies Can’t Compete With Small Ones. 13
    14. 14. Lets Imagine You Want To Start A Business This Week... 14
    15. 15. It’s never been easier to find a niche! 15
    16. 16. 20,550+ Members 16
    17. 17. It’s never been easier to ask the market! 17
    18. 18. It’s never been easier to make a product! 18
    19. 19. It’s never been easier to source a product! 19
    20. 20. It’s never been easier to write a book! 20
    21. 21. It’s never been easier to publish a book! 21
    22. 22. It’s never been easier to distribute ideas! 22
    23. 23. It’s never been easier to build a brand! 23
    24. 24. It’s never been easier to have a web store! 24
    25. 25. ... and start using ebay! 25
    26. 26. It’s never been easier to accept payment! 26
    27. 27. It’s never been easier get designs! 27
    28. 28. It’s never been easier get your legals! 28
    29. 29. It’s never been easier to outsource everything else! 29
    30. 30. It’s never been easier to manage a global team! 30
    31. 31. It’s never been easier to communicate! 31
    32. 32. It’s never been easier to get others involved! 32
    33. 33. AND You can Promote it with Videos... Blogs... Tweets... Podcasts... Communities... Fan Pages... Ebooks... Photos... Links... Slides... FOR FREE 33
    34. 34. So What? 34
    35. 35. Look at MY Brand!! The Past Was About Shouting The Loudest 35
    36. 36. The Future Is About Leading Tribes 36
    37. 37. Target
    38. 38. Target Everyone Else
    39. 39. How Starbucks Stays Social... 4.7M YouTube Views 830k Twitter Followers 6.6M Facebook Supporters 20k+ Viewed the New Ad 700 Commented on it 4,800 “Liked” it 38
    40. 40. Over 100,000 shared ideas. 39
    41. 41. How The Marriott Stays Social... 445k YouTube Channel Views 35k Twitter Followers 40
    42. 42. Bill Marriott Blogs Every Week 41
    43. 43. Singapore Marriott has 1,300+ ‘Fans’ 42
    44. 44. 74% of consumers trust Peer Recommendations 43
    45. 45. 14% of consumers trust Advertising 44
    46. 46. Market Place Blogs, Videos, Emails, Groups, Content, Podcasts, RSS, Voices Applications, Noise Etc Empower Powerful Brand, Relevant Customers Landing Pages to become Voices for your biz. Customers Effective Products Promotions Your Customers Are Your Marketing Team 45
    47. 47. Once Again, David Beats Goliath We are now seeing the immutable power of “Nobodies”. - Bloggers - Podcasters - Social Networkers - Commenters 46
    48. 48. MichellePhan http://www.youtube.com/ user/MichellePhan 2.7 Mil Channel Views Sponsors Videos, Blogs, Twitter Erabelle.com, Beautychoice.com,, AfterglowCosmetics.com, LiseWatier.com, PurMinerals.com, Product Sites AnastasiaBrows, Nailene.com Make-Up 47
    49. 49. Gary Veynerchuck Built a $50M wine business using YouTube and Twitter. He now has over 850,000 twitter “The wine I am playing with is http:// bit.ly/cvuFdS i love this little wine, followers. and look at the cute label.” 48
    50. 50. Girl Power iJustine (age 26) gives a fashionable girls perspective on 1.1M Twitter Followers Technology. 91 YouTube Views 85k Fans on Facebook 49
    51. 51. The Future: Big Companies Can’t Compete With Small Ones. 50
    52. 52. Forget Competing 51
    53. 53. Forget Leadership 52
    54. 54. Embrace Partnering 53
    55. 55. YOU? 54
    56. 56. Opportunity Knocks 55
    57. 57. Take Action... DVD Workshop 2 Hour Social Media Workshop 2 Bonus Talks Achieve: - More Leads - Better Customers - Higher Sales - Wider Margins - Stronger Brand 56
    58. 58. Take Action... DVD Workshop 2 Hour Social Media Workshop 2 Bonus Talks Achieve: - More Leads - Better Customers - Higher Sales - Wider Margins - Stronger Brand $88 56
    59. 59. @DanielPriestley 57

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