The Perfect Storm
Affiliate Marketing and Social Media
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Today David
beats Goliath
We are now seeing the
immutable power of “Nobodies”.
- Bloggers
- Podcasters
- Social Networkers
- Commenters
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And here’s
how smart
companies will
profit from it...
3

Social Media
People having conversations online. They use
photos, blogs, chat sites, micro-blogs, social
networks, video sharing, RSS feeds and podcasts to
discuss and comment on just about... Everything.
4

Online Affiliate Marketing
A system of marketing that allows a company to
track and measure the exact source of a sale and
pay out a commission to the originator of that sale. It
is results orientated marketing whereby a company
pays nothing unless a sale is made.
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When you combine
them both you have a
perfect storm.
- People discussing, commenting and
recommending the products that matter to them.
- A limitless marketing budget (allowable cost/
lead)
- Unbound customers finding new ways to
efficiently take your products to market.
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Four Pillars to Start With.
A clear Call to
message
Incentives Measurable Action
If you are
sending your Affiliates need Your systems You need to
brand out to incentives to need to be make it clear
cyberspace recommend transparent what the
you better your product and reliable so logical next
make damn however not you can step is.
sure your so much that it manage large
message is becomes volumes of
very clear. inauthentic. tracking data.
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In the real world this isn’t a theory...
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He created a
“Tipping Point”
online.
1,062,190 MySpace Friends
20,115,984 YouTube Views
141,953 Twitter Followers
3,293,591 Facebook Supporters
490,361 BlackPlanet Friends
52,494 MyGentile Connections
9

He asked them to Vote
Barack Obama had a conversation with the world. He
showed how he could talk to you directly and how he
could listen to you back. It was relevant, it was real, it
was a new way... and it worked!
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A clear Call to
message Incentives Measurable Action
“Together we “95% of “We need to “Don’t Boo...
will change Working get over 50% Just get out
Washington” Americans will of the Vote in and Vote”
get a tax cut” Philadelphia”
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Who needs to know about this...
Start-ups
Small Enterprise
Media Personalities
Politicians
Corporations
NGO’s
Governments
12

Daniel Priestley
An entrepreneur who has used
Affiliate Marketing and Social
Media to build several successful
companies, invites you to join in
an interactive workshop that
shows you how to develop your
strategy using these two
powerful tools.
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