Social media ever increasing circles-15.02.11


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Social media ever increasing circles-15.02.11

  1. 1. Achieve your future today<br />Digital Marketing and Social Media:<br />Ever Increasing Circles<br />Tina Webb<br /> t: 023 9248 0082<br />
  2. 2. Digital Marketing and Social Media:<br />Ever Increasing Circles<br />Digital Marketing and Social Media are here to stay and businesses have embraced the various platforms (LinkedIn, Facebook, Twitter, etc) with enthusiasm.The social media platforms continue to expand in numbers and size but there are 2key points to keep in mind;<br /><ul><li> Companies use them to ultimately create business opportunities and business advantage – often overlooked.
  3. 3. There is a cost involved – often time; is payback measured?</li></ul> t: 023 9248 0082<br />
  4. 4. Ever Increasing Circles! <br />Three Online ‘Toolboxes’ and Four Steps<br />3 Toolboxes:<br /><ul><li> Search Engine Optimisation
  5. 5. Pay Per Click Marketing
  6. 6. Social Media</li></ul>4 Steps:<br /><ul><li> Research, Identify
  7. 7. Strategy, Plan, Act
  8. 8. Measure, Report
  9. 9. Feedback, Adjust</li></ul> t: 023 9248 0082<br />
  10. 10. Ever Increasing Circles! <br />Look at Three Online ‘Toolboxes’<br />Never forget why you are carrying this out – it’s business and the outcomes needs to meet business objectives.<br /> t: 023 9248 0082<br />
  11. 11. What Are YourReasons for <br />SocialMedia?<br /><ul><li>Brand awareness?
  12. 12. Market research?
  13. 13. Generating enquiries?
  14. 14. Becoming a ‘voice’ in your industry?
  15. 15. Everyone else is doing it!</li></ul>Whatever your reason(s), be clear why you are doing it – plan it and decide how to measure success.<br />It’s common sense but common sense is not common practice; often business owners are too close or too immersed in the delivery of social media and forget the reasons why they are doing it!<br /> t: 023 9248 0082<br />
  16. 16. 5 Starting Points to Social Media:<br />1 – Listen and Research First<br />Start to ‘listen’ to various social media channels – relevancy of communications, sites, influencers, etc can be established. Social Media is about interaction, relationships and meaningful contributions.<br />Competitor analysis – companies with a Page 1 presence on search engines for key terms are there because of their online presence on the Internet. What are they doing and where online, are they active?<br />Keyword research. This is pivotal to the eventual success of the digital strategy. Do not skimp this part – get this wrong and you will be wasting resources and missing opportunities.<br /> t: 023 9248 0082<br />
  17. 17. 5 Starting Points to Social Media:<br />2 – Decide Your Resources<br />Digital media and social media are not free: they literally ‘eat’ time; how much time can you sensibly give to it? Consistency is key; if you read a blog that has not been updated in months, what impression do you get?<br />Decide where your material is going to come from. Include latest trends and news to keep current.<br />How easily can you offer exclusive value to your online community? <br /> t: 023 9248 0082<br />
  18. 18. 5 Action Points:<br />3 – Schedule<br />With time in mind, prioritise what you are going to do; start slowly and get it right.<br />Decide your schedule for each of the social platforms and digital media you want to use. Keep to it.<br />Plan ahead and prepare material before it is required – you won’t get caught out if busy with other parts of the business.<br /> t: 023 9248 0082<br />
  19. 19. 5 Action Points:<br />4 – Personal and Professional<br />The personal, interactive approach is the key to loyal followers. It is not a platform for hard selling.<br />Monitor and respond to comments and direct messages.<br />Caution: although informal, keep all branding, core values and marketing positioning consistent; professionalism is key.<br /> t: 023 9248 0082<br />
  20. 20. 5 Action Points:<br />5 – Measure and Automate<br />Decide how you are going to measure success. Visits to website? Enquiries? Quality of followers?<br />Use analytics. Set goals for what you want to achieve.<br />Automate to save time; look at Hootsuite and TweetDeck.<br /> t: 023 9248 0082<br />
  21. 21. Last Thoughts<br /><ul><li>Social media is powerful and here to stay. It can be an entertaining diversion but people are receptive to ideas, learning and business if carried out well.
  22. 22. Be concise, clear, honest, and get people’s attention quickly; we all read and scan much faster online.
  23. 23. Do not forget links; they are a good measure of how well you capture attention.
  24. 24. Social media is about engagement and interaction – not overt selling.</li></ul> t: 023 9248 0082<br />
  25. 25. A FREE Search Engine Optimisation Report for Your Business<br />We are offering a Free SEO report for your business.<br /><ul><li>It will start you off in the right direction for which competitors to look at; keywords to use, as well as a health check on your optimisation status!
  26. 26. Simply write down your website domain name, the keyword or phrase you want to be found for, and your email address for the results. Send to will NOT try to sell you SEO services!)</li></ul> t: 023 9248 0082<br />
  27. 27. Achieve your future today<br />Tina Webb<br /> t: 023 9248 0082<br />