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Marketing to Recruit Physiotherapists
Marketing to Recruit Physiotherapists
Marketing to Recruit Physiotherapists
Marketing to Recruit Physiotherapists
Marketing to Recruit Physiotherapists
Marketing to Recruit Physiotherapists
Marketing to Recruit Physiotherapists
Marketing to Recruit Physiotherapists
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Marketing to Recruit Physiotherapists

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Do you own or operate a physiotherapy practice and want to recruit physiotherapists? …

Do you own or operate a physiotherapy practice and want to recruit physiotherapists?

This 30-minute presentation from Tristan White of The Physio Co shares the 6 things practices can do to market to physiotherapists.

Presented at the Australian Physiotherapy Association New Moves Conference. Melbourne, Australia, 2013

Published in: Technology, Business
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Notes
  • A few of the resources mentioned in the presentation..

    - Culture is Everything Blog:
    http://www.tristanwhite.com.au

    - Simon Sinek TED Talk
    http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

    - The Physio Co Painted Picture of 2016
    http://thephysioco.com.au/images/Painted%20Picture%20of%202016.pdf

    - The Physio Co Painted Picture of 2012
    http://thephysioco.com.au/images/ThePhysioCo-CoreValues.pdf

    - The Physio Co Culture Book 2013.
    http://tristanwhite.com.au/tpc-culture/26-secrets-from-australias-8th-best-place-to-work/

    - The Physio Co Culture Book 2012
    http://tristanwhite.com.au/tpc-culture/free-book-a-look-inside-one-of-australias-best-companies/

    - The Physio Co on Facebook
    https://www.facebook.com/ThePhysioCo
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Transcript

  • 1. Marketing to Recruit Physiotherapists Tristan White tristanwhite.com.au | thephysioco.com.au twitter.com/tristanjwhite | linkedin.com/tristanjwhite
  • 2. My friend George (an older fella) @tristanjwhite
  • 3. Paint a Picture of the Future (get the vision on paper) @tristanjwhite
  • 4. Discover your ‘why’ (Describe the reason your practice exists) @tristanjwhite
  • 5. Give recruits a look inside (Create a Culture Book &/or a blog) @tristanjwhite
  • 6. Go where the eyeballs are (Facebook for Recruiting) @tristanjwhite
  • 7. Keep Experimenting (The best way to market and recruit physios keeps changing) @tristanjwhite
  • 8. Tristan White slideshare.net/tristanjwhite tristan@tristanwhite.com.au twitter.com/tristanjwhite facebook.com/tristan.white Culture is Everything

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