Marketing
to Recruit Physiotherapists
Tristan White

tristanwhite.com.au | thephysioco.com.au
twitter.com/tristanjwhite | ...
My friend George
(an older fella)

@tristanjwhite
Paint a Picture of the Future
(get the vision on paper)

@tristanjwhite
Discover your ‘why’
(Describe the reason your practice exists)

@tristanjwhite
Give recruits a look inside
(Create a Culture Book &/or a blog)

@tristanjwhite
Go where the eyeballs are
(Facebook for Recruiting)

@tristanjwhite
Keep Experimenting
(The best way to market and recruit physios keeps changing)

@tristanjwhite
Tristan White
slideshare.net/tristanjwhite
tristan@tristanwhite.com.au
twitter.com/tristanjwhite
facebook.com/tristan.whit...
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Marketing to Recruit Physiotherapists

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Do you own or operate a physiotherapy practice and want to recruit physiotherapists?

This 30-minute presentation from Tristan White of The Physio Co shares the 6 things practices can do to market to physiotherapists.

Presented at the Australian Physiotherapy Association New Moves Conference. Melbourne, Australia, 2013

Published in: Technology, Business
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Notes
  • A few of the resources mentioned in the presentation..

    - Culture is Everything Blog:
    http://www.tristanwhite.com.au

    - Simon Sinek TED Talk
    http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

    - The Physio Co Painted Picture of 2016
    http://thephysioco.com.au/images/Painted%20Picture%20of%202016.pdf

    - The Physio Co Painted Picture of 2012
    http://thephysioco.com.au/images/ThePhysioCo-CoreValues.pdf

    - The Physio Co Culture Book 2013.
    http://tristanwhite.com.au/tpc-culture/26-secrets-from-australias-8th-best-place-to-work/

    - The Physio Co Culture Book 2012
    http://tristanwhite.com.au/tpc-culture/free-book-a-look-inside-one-of-australias-best-companies/

    - The Physio Co on Facebook
    https://www.facebook.com/ThePhysioCo
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Marketing to Recruit Physiotherapists

  1. 1. Marketing to Recruit Physiotherapists Tristan White tristanwhite.com.au | thephysioco.com.au twitter.com/tristanjwhite | linkedin.com/tristanjwhite
  2. 2. My friend George (an older fella) @tristanjwhite
  3. 3. Paint a Picture of the Future (get the vision on paper) @tristanjwhite
  4. 4. Discover your ‘why’ (Describe the reason your practice exists) @tristanjwhite
  5. 5. Give recruits a look inside (Create a Culture Book &/or a blog) @tristanjwhite
  6. 6. Go where the eyeballs are (Facebook for Recruiting) @tristanjwhite
  7. 7. Keep Experimenting (The best way to market and recruit physios keeps changing) @tristanjwhite
  8. 8. Tristan White slideshare.net/tristanjwhite tristan@tristanwhite.com.au twitter.com/tristanjwhite facebook.com/tristan.white Culture is Everything
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