Radio For The Facebook Generation

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In a world where social networking is all the rage, where does radio fit in? How can broadcasters help manufacturers develop new products, and help listeners discover new programmes, new music and new stations?

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Radio For The Facebook Generation

  1. 1. Radio for the Facebook generation In a world where social networking is all the rage, where does radio fit in? How can broadcasters help manufacturers develop new products, and help listeners discover new programmes, new music and new stations? Includes a practical demonstration using cutting- edge technology; and everything you need so you can take this idea and use it for yourself. Tristan Ferne BBC Audio & Music Interactive
  2. 2. Who? BBC Audio & Music Interactive http://www.bbc.co.uk/radio/ http://www.bbc.co.uk/music/
  3. 3. Three things Generation C Radio Pop - social radio Olinda - a new radio
  4. 4. Generation C Content Creativity Control Communities Co-creative Connected http://www.flickr.com/photos/richard_am/116775447/
  5. 5. Communities http://www.flickr.com/photos/imagezen/35413095/
  6. 6. Co-creative http://www.flickr.com/photos/chrisphin/149804127/
  7. 7. Connectedness http://www.flickr.com/photos/declanjewell/1832798806/
  8. 8. Some young people Play video...
  9. 9. Actual radio for Facebook http://www.facebook.com/apps/application.php?id=2357049935
  10. 10. radio Social networking for POP radio
  11. 11. radio Why? POP Radio is very solitary, we don’t often sit as a family like we used to
  12. 12. radio Why? POP We want to show a sense of liveness and community, which is really important to radio, on the web
  13. 13. radio POP Creation and Communities 1 10 100
  14. 14. radio POP Creation and Communities Create Tag Rate Like Listen
  15. 15. radio POP Creation and Communities Like Listen
  16. 16. radio Lean back POP http://www.flickr.com/photos/karamanis/1767484748/
  17. 17. radio Lean forward POP http://www.flickr.com/photos/baboon/35353733/
  18. 18. radio Supermarkets POP http://www.flickr.com/photos/54177448@N00/840521675/
  19. 19. radio Loyalty cards POP http://www.flickr.com/photos/jvk/4520242/
  20. 20. radio What do we get? POP Ownership Diary Personal Community Visualisation
  21. 21. radio POP
  22. 22. radio Home page POP
  23. 23. radio POP
  24. 24. radio Your data POP
  25. 25. radio POP ...then add some friends
  26. 26. radio POP ...and everyone else
  27. 27. radio Ways to listen POP
  28. 28. radio Getting it out there POP
  29. 29. radio Getting it out there POP
  30. 30. radio Getting it out there POP RSS feeds Widgets An API
  31. 31. radio How it works POP API API Radio Player Radio Player Facebook Radio Pop radio POP player pages Listen Widget Widget Facebook mini-feed
  32. 32. radio radio POP POP “So if you want to tap into your amigos, let your pulse spread the good vibrations, and feel the buzz from the crowd - register for Radio Pop. The radio service of tomorrow, today!”
  33. 33. Olinda - a new radio Page 9 of 15
  34. 34. Physical prototyping Page 9 of 15
  35. 35. Why? Page 9 of 15 Think differently Stimulate the DAB market People like radios
  36. 36. Build a future radio Page 9 of 15 We commissioned Schulze & Webb to build a real, working, physical prototype of a future radio
  37. 37. Features Page 9 of 15 Form and interface Modularity Social Licensing
  38. 38. Form and interface Page 9 of 15 Adaptable behaviour Two screens
  39. 39. Page 9 of 15
  40. 40. Form development Page 9 of 15 Shelf-demonstrable It’s a radio
  41. 41. radio POP
  42. 42. radio POP
  43. 43. radio POP
  44. 44. radio POP
  45. 45. radio POP
  46. 46. Modularity Page 9 of 15 Connectedness Hardware API
  47. 47. What modules? Page 9 of 15
  48. 48. The wireless Page 9 of 15 Wireless module Social networking on your radio
  49. 49. Page 9 of 15
  50. 50. Page 9 of 15
  51. 51. Page 9 of 15
  52. 52. Page 9 of 15
  53. 53. Page 9 of 15
  54. 54. Page 9 of 15
  55. 55. Page 9 of 15
  56. 56. Page 9 of 15
  57. 57. “Open-source” hardware Page 9 of 15 An attribution licence Anyone can use the ideas and design All we require is attribution
  58. 58. Building it Page 9 of 15
  59. 59. Olinda - a new radio Page 9 of 15
  60. 60. Look! They join up! Olinda + Radio Pop = Radio for the Facebook generation? http://www.flickr.com/photos/mscolly/145052885/
  61. 61. Olinda + Radio Pop API API Radio Player Radio Player Facebook player Radio Pop pages S&W retune, listeners (and “hearers”) are unlikely to mix their programming. Building a minimal social network into the device opens up discovery once more, and goes some way to solving a yet older problem: A radio ‘audience’ is not an audience in the sense of a theatre or music audience because they cannot influence one another or the performers. They do not act as a group. By introducing small social groups who may guide one another’s listening, we point at the re-introduction of small audiences (in the traditional sense) as the logical next step. radio Listen widget Widget POP S&W retune, listeners (and “hearers”) are unlikely to mix their programming. Building a minimal social network into the device opens up discovery once more, and goes some way to solving a yet older problem: A radio ‘audience’ is not an audience in the sense of a theatre or music audience because they cannot influence one another or the performers. They do not act as a group. By introducing small social groups who may guide one another’s listening, we point at the re-introduction of small audiences (in the traditional sense) as the logical next step. Facebook Olinda Olinda Page 9 of 15 Page 9 of 15
  62. 62. Next? Talk about it Work together... A working Olinda radio
  63. 63. Appendix http://www.bbc.co.uk/blogs/radiolabs tristan.ferne@bbc.co.uk Olinda images courtesy of Schulze & Webb

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