Radio For The Facebook Generation

Radio for the Facebook generation In a world where social networking is all the rage, where does radio ﬁt in? How can broadcasters help manufacturers develop new products, and help listeners discover new programmes, new music and new stations? Includes a practical demonstration using cutting- edge technology; and everything you need so you can take this idea and use it for yourself. Tristan Ferne BBC Audio & Music Interactive

Who? BBC Audio & Music Interactive http://www.bbc.co.uk/radio/ http://www.bbc.co.uk/music/

Three things Generation C Radio Pop - social radio Olinda - a new radio

Generation C Content Creativity Control Communities Co-creative Connected http://www.ﬂickr.com/photos/richard_am/116775447/

Communities http://www.ﬂickr.com/photos/imagezen/35413095/

Co-creative http://www.ﬂickr.com/photos/chrisphin/149804127/

Connectedness http://www.ﬂickr.com/photos/declanjewell/1832798806/

Some young people Play video...

Actual radio for Facebook http://www.facebook.com/apps/application.php?id=2357049935

radio Social networking for POP radio

radio Why? POP Radio is very solitary, we don’t often sit as a family like we used to

radio Why? POP We want to show a sense of liveness and community, which is really important to radio, on the web

radio POP Creation and Communities 1 10 100

radio POP Creation and Communities Create Tag Rate Like Listen

radio POP Creation and Communities Like Listen

radio Lean back POP http://www.ﬂickr.com/photos/karamanis/1767484748/

radio Lean forward POP http://www.ﬂickr.com/photos/baboon/35353733/

radio Supermarkets POP http://www.ﬂickr.com/photos/54177448@N00/840521675/

radio Loyalty cards POP http://www.ﬂickr.com/photos/jvk/4520242/

radio What do we get? POP Ownership Diary Personal Community Visualisation

radio POP

radio Home page POP

radio POP

radio Your data POP

radio POP ...then add some friends

radio POP ...and everyone else

radio Ways to listen POP

radio Getting it out there POP

radio Getting it out there POP RSS feeds Widgets An API

radio How it works POP API API Radio Player Radio Player Facebook Radio Pop radio POP player pages Listen Widget Widget Facebook mini-feed

radio radio POP POP “So if you want to tap into your amigos, let your pulse spread the good vibrations, and feel the buzz from the crowd - register for Radio Pop. The radio service of tomorrow, today!”

Olinda - a new radio Page 9 of 15

Physical prototyping Page 9 of 15

Why? Page 9 of 15 Think differently Stimulate the DAB market People like radios

Build a future radio Page 9 of 15 We commissioned Schulze & Webb to build a real, working, physical prototype of a future radio

Features Page 9 of 15 Form and interface Modularity Social Licensing

Form and interface Page 9 of 15 Adaptable behaviour Two screens

Page 9 of 15

Form development Page 9 of 15 Shelf-demonstrable It’s a radio

radio POP

Modularity Page 9 of 15 Connectedness Hardware API

What modules? Page 9 of 15

The wireless Page 9 of 15 Wireless module Social networking on your radio

Page 9 of 15

“Open-source” hardware Page 9 of 15 An attribution licence Anyone can use the ideas and design All we require is attribution

Building it Page 9 of 15

Olinda - a new radio Page 9 of 15

Look! They join up! Olinda + Radio Pop = Radio for the Facebook generation? http://www.ﬂickr.com/photos/mscolly/145052885/

Olinda + Radio Pop API API Radio Player Radio Player Facebook player Radio Pop pages S&W retune, listeners (and “hearers”) are unlikely to mix their programming. Building a minimal social network into the device opens up discovery once more, and goes some way to solving a yet older problem: A radio ‘audience’ is not an audience in the sense of a theatre or music audience because they cannot inﬂuence one another or the performers. They do not act as a group. By introducing small social groups who may guide one another’s listening, we point at the re-introduction of small audiences (in the traditional sense) as the logical next step. radio Listen widget Widget POP S&W retune, listeners (and “hearers”) are unlikely to mix their programming. Building a minimal social network into the device opens up discovery once more, and goes some way to solving a yet older problem: A radio ‘audience’ is not an audience in the sense of a theatre or music audience because they cannot inﬂuence one another or the performers. They do not act as a group. By introducing small social groups who may guide one another’s listening, we point at the re-introduction of small audiences (in the traditional sense) as the logical next step. Facebook Olinda Olinda Page 9 of 15 Page 9 of 15

Next? Talk about it Work together... A working Olinda radio

Appendix http://www.bbc.co.uk/blogs/radiolabs tristan.ferne@bbc.co.uk Olinda images courtesy of Schulze & Webb

Radio For The Facebook Generation

4 comments

Notes on slide 1

10 Favorites