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Should I Be Tweeting? (Highlights)
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Should I Be Tweeting? (Highlights)

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This is additional information for everybody who attended Stockport Breakfast Club on 10 September 2009. It's a page of tips and links to information about using social media (LinkedIn, Twitter) in a …

This is additional information for everybody who attended Stockport Breakfast Club on 10 September 2009. It's a page of tips and links to information about using social media (LinkedIn, Twitter) in a small business. If you're in business, whatever your company size, you can't afford to ignore how social media could be used in your business. [ http://www.goldsbrough.biz/should-i-be-tweeting ]

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  • Teens not emailing but using Facebook Newspapers losing money Business built on trust – we want to understand what individuals are all about
  • It’s only electrons and time
  • Transcript

    • 1. Should I Be Tweeting? Matthew Goldsbrough Stockport Breakfast Club 10 September 2009 a very basic guide to social media, for business people, by a business person
    • 2. This is an edited version of the presentation, showing only some of the recommendations
    • 3. Why social media matters
    • 4. Why This Matters
      • We don’t all communicate in the same way
      • Traditional media is dying
      • You can’t afford to be invisible
    • 5. Why This Matters
      • Hanging out with people like you
      • Hanging out with people like you
      • Hanging out with people like your customers
      Offline Networking Online Networking
    • 6. What social media has done for me … so far
    • 7. For me, social media has
      • Brought me customers
        • Reconnected with distant ex-colleagues
        • People I would never have looked for
      • Enriched my network
      • Helped me research journalists, analysts, companies
      • Increased traffic to my website
      • Helped me find experts
      • Enabled me to help strangers
      • Made me aware of issues, news, opportunities
      • Been fun (followed the #ashes)
    • 8. Things you’ll have to think about, whether you like it or not
    • 9. Things to think about
      • Where do you draw the line between business and personal?
      • Do you connect to anyone who asks?
      • Being authentic
      • Grabbing your ‘pseudo domains’
        • facebook.com/goldsbrough
        • twitter.com/goldsbrough
        • linkedin.com/in/goldsbrough
        • youtube.com/MGoldsbrough
    • 10. Where to focus
    • 11. LinkedIn
      • Be an ACTIVE user
      • Complete your profile
      • Extend your network
      • Participate, join groups, offer advice
      • Experiment!
    • 12. Comment on other peoples sites
      • Comment on blogs, discussions
      • Drive traffic to your website
      • Build your reputation
    • 13. Twitter
      • Get a Twitter account
      • Follow @goldsbrough
      • Search for people you know, follow them, follow some of the people they follow
      • Get Tweetdeck and learn to use it
      • Experiment!
    • 14. Where to learn more
    • 15.  
    • 16. Should I Be Tweeting? Probably, but only you can decide!
    • 17.  
    • 18. www.goldsbrough.biz