In 20 minutes, I can no more explain how to build a great marketing strategy than Hepplewhite could explain the intricacies of making fine furniture
Why buy from me , and why now ? Who is your customer? What problem do you solve? What do you offer? What benefits do you offer that your competitors don’t? How do you substantiate what you’re saying?
What you want to achieve When you want to achieve it ‘You can’t manage what you can’t measure’ Collect the metrics now that will enable your next plan to be better
Work backwards from your goal
How can your average spend per prospect be achieved from a mix of activities? How will the target audience in your value proposition want to be reached, and what will make them respond? Should you go to where they are, or bring them to you?
‘A plan that isn’t built on choices that you’ve made is worthless’ What works for others? Will it work for you?
Can you actually carry out all of the activities you’ve planned? Are you dreaming, or planning?
Transcript of "How Good Is My Marketing Plan? (2010-01-28)"
How Good Is My Marketing Plan? Matthew Goldsbrough January 2010