Geolocation Presention

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MSPC Social Media Marketing & Communication presentation on location-based services.

MSPC Social Media Marketing & Communication presentation on location-based services.

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Transcript

  • 1. Geolocation a.k.a location-based services
  • 2. The future is mobile
  • 3. foursquare Gowalla Facebook Places Get Glue
  • 4. Rewards Competition & Ego-boosting Surprises Tips & Sharing
  • 5. reward loyalty give them a reason to choose you give them a reason to share
  • 6. You’re doing it right...
    • Free Pair of Jeans for checking in on Facebook (1000)
    • 25% off for checking in on Foursquare in August
    • Offered $50 worth of Gap merchandise for $25 on Groupon (441,000)
    • Promoted 100 randomly awarded $5 and $10 giftcards as check-in bait
    • Increased foot traffic by 33% that day.
    • Earned them 600,000 new Facebook and Twitter followers.
    • First retailer to offer a check-in deal.
    • Offers special “barista” badges.
  • 7. location based apps changing the market...
  • 8. University badges * To get the Bookworm Bender, you have to check in to a library or study area after midnight. *To obtain the Smells Like School Spirit badge, check in to 5 sports venues on campus. *For the Quad Squatter, check in to 10 common areas. *For Munchies, check in to 5 different campus dining areas. *And to complete your pentagon of scholarly badges, check in to any 10 different locations on campus to obtain the College Explorer Badge.
  • 9. Is it right for your strategy?