Geolocation a.k.a  location-based services
The future is mobile
foursquare Gowalla Facebook Places Get Glue
Rewards Competition & Ego-boosting Surprises Tips & Sharing
reward loyalty give them a reason to choose you  give them a reason to share
You’re doing it right... <ul><li>Free Pair of Jeans for checking in on Facebook (1000) </li></ul><ul><li>25% off for check...
location based apps changing the market...
University badges * To get the Bookworm Bender, you have to check in to a library or study area after midnight.     *To ob...
Is it right for your strategy?
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Geolocation Presention

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MSPC Social Media Marketing & Communication presentation on location-based services.

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Geolocation Presention

  1. 1. Geolocation a.k.a location-based services
  2. 2. The future is mobile
  3. 3. foursquare Gowalla Facebook Places Get Glue
  4. 4. Rewards Competition & Ego-boosting Surprises Tips & Sharing
  5. 5. reward loyalty give them a reason to choose you give them a reason to share
  6. 6. You’re doing it right... <ul><li>Free Pair of Jeans for checking in on Facebook (1000) </li></ul><ul><li>25% off for checking in on Foursquare in August </li></ul><ul><li>Offered $50 worth of Gap merchandise for $25 on Groupon (441,000) </li></ul><ul><li>Promoted 100 randomly awarded $5 and $10 giftcards as check-in bait </li></ul><ul><li>Increased foot traffic by 33% that day. </li></ul><ul><li>Earned them 600,000 new Facebook and Twitter followers. </li></ul><ul><li>First retailer to offer a check-in deal. </li></ul><ul><li>Offers special “barista” badges. </li></ul>
  7. 7. location based apps changing the market...
  8. 8. University badges * To get the Bookworm Bender, you have to check in to a library or study area after midnight. *To obtain the Smells Like School Spirit badge, check in to 5 sports venues on campus. *For the Quad Squatter, check in to 10 common areas. *For Munchies, check in to 5 different campus dining areas. *And to complete your pentagon of scholarly badges, check in to any 10 different locations on campus to obtain the College Explorer Badge.
  9. 9. Is it right for your strategy?
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