5. reward loyalty give them a reason to choose you give them a reason to share
6. You’re doing it right... <ul><li>Free Pair of Jeans for checking in on Facebook (1000) </li></ul><ul><li>25% off for checking in on Foursquare in August </li></ul><ul><li>Offered $50 worth of Gap merchandise for $25 on Groupon (441,000) </li></ul><ul><li>Promoted 100 randomly awarded $5 and $10 giftcards as check-in bait </li></ul><ul><li>Increased foot traffic by 33% that day. </li></ul><ul><li>Earned them 600,000 new Facebook and Twitter followers. </li></ul><ul><li>First retailer to offer a check-in deal. </li></ul><ul><li>Offers special “barista” badges. </li></ul>
7. location based apps changing the market...
8. University badges * To get the Bookworm Bender, you have to check in to a library or study area after midnight. *To obtain the Smells Like School Spirit badge, check in to 5 sports venues on campus. *For the Quad Squatter, check in to 10 common areas. *For Munchies, check in to 5 different campus dining areas. *And to complete your pentagon of scholarly badges, check in to any 10 different locations on campus to obtain the College Explorer Badge.