Intro to WordPress/Websites with WordPress Feb 2013 Update

INTRODUCTION TO WORDPRESS Building & Creating a Website with WordPress.comThursday, January 17, 13

AGENDA • What is a website today? • Domains, web hosts, servers, & hosted services • What is WordPress? • Get started with WordPress.com • Creating Content • Building a website • Intro to WordPress.orgThursday, January 17, 13

WHAT IS A WEBSITE? • What does it mean today to have a “website”? • What does that look like? • Is a “blog” a website? • What makes a blog a blog?Thursday, January 17, 13

DOMAIN • Three parts • TLD (Top Level Domain), e.g. .com, .org, .ca, .net • domain name e.g. ubc.ca • subdomain e.g. www. or support.Thursday, January 17, 13

YOU DON’T “OWN” A DOMAIN • You register it for up to 5 years at a time • The must always, eventually be renewed • Recommended domain registrar: Namecheap.comThursday, January 17, 13

SERVERS • Just computers with lots of memory, large hard drives, and powerful processors designed to run website, email, etc • Just like your computer at home, but more oomph.Thursday, January 17, 13

WEB HOSTS AND HOSTED SERVICES •A web host is a company that provides you space on a server to house your website. • E.g. Dreamhost, Bluehost, or HostPapa •A hosted service is were you have an account, but no access to the server controls • E.g. Tumblr or WordPress.comThursday, January 17, 13

What is WordPress? • WordPress is a web-based content management system • Generally associated with blogs, but powers many “non blog” websites as well • Comes in two ﬂavors or versions: • WordPress.com • WordPress.orgThursday, January 17, 13

WordPress.Com • A hosted service • Everything is taken care of for you • Software updates • Preventing attacks from hackers • Keeping everything running • Lots of features are built in (and I mean lots) • There are limitations • Set number of themes (about 240 right now) • You cannot install plugins for additional features • You cannot edit the themes • You can edit the theme’s style (colors, fonts) if you pay for the upgrade • Ofﬁcial support is providedThursday, January 17, 13

WordPress.org • You download the software • You have to have a web hosting account and domain • You install it yourself • You are responsible for updating it • You can install any theme or plugin you want • Your webhost will keep the server running, but not keep your site running if it threatens the security or stability of other sites • Most hosts offer a “one click” install of WordPress that downloads and installs WordPress for you • Generally, you have to keep WordPress updated yourself • Support is by volunteersThursday, January 17, 13

Starting with WordPress.comThursday, January 17, 13

CREATING AN ACCOUNT • Email address (which auto-maps as your username, but you can change that) • Blog address like mycoolnewblog.wordpress.comThursday, January 17, 13

Thursday, January 17, 13

Let’s Take A TourThursday, January 17, 13

JUST A COUPLE SETTINGS FIRST • Site name • Site tag line • TimezoneThursday, January 17, 13

CONTENT • Posts vs Pages • Posts are connected to each other and are controlled by time • Pages are meant to stand alone and be “timeless” • Tags vs Categories • Categories are big buckets • Tags are more speciﬁc keywords • Adding links • Adding images • Adding videoThursday, January 17, 13

LET’S START CREATING CONTENT • First step, we’re all going to use Twenty Twelve as the theme for now. • That way we’ll all have the same features and optionsThursday, January 17, 13

POST EDITOR • Remember, two types of content in WordPress: • Posts • PagesThursday, January 17, 13

Title hereThursday, January 17, 13

Title here Click to open the “Kitchen Sink”Thursday, January 17, 13

Content goes hereThursday, January 17, 13

Link toolThursday, January 17, 13

Add imagesThursday, January 17, 13

TagsThursday, January 17, 13

CategoriesThursday, January 17, 13

PreviewThursday, January 17, 13

PublishThursday, January 17, 13

LET’S CREATE CONTENT • Write text • Link to something • Insert an image • Insert a YouTube videoThursday, January 17, 13

LINKING • Select the text to be the link • Try not to use “click here” • Click the link tool • Paste in the URL or • Pick the existing Post or Page to link too • Click “Add Link”Thursday, January 17, 13

ADDING IMAGES • Click “Add Media” button • Drag Image(s) to it • Click to Insert imageThursday, January 17, 13

HOW DO I FIND IMAGES? • You can’t just download anything you ﬁnd on the Internet. • You must follow copyright rules and laws. • Best resource: FlickrThursday, January 17, 13

RULES OF USING PICTURES • Make sure you have the right to • Give credit and link to the sourceThursday, January 17, 13

INSERTING YOUTUBE VIDEOS • Easy as copy and paste • Go to the video you want to use • Click share • Copy the link • Paste into the editor. • Done!Thursday, January 17, 13

PAGE EDITOR • Just like the Post Editor with a few exceptionsThursday, January 17, 13

No Tags or Categories. Page templates insteadThursday, January 17, 13

CREATING CONTENT • How do you get your content? • What do people ask? • What do you want people to know? • Don’t stress, this isn’t literature • Nothing you write is set in stoneThursday, January 17, 13

Creating a SiteThursday, January 17, 13

WHAT IS YOUR SITE ABOUT? • What is your story? • What do you need to tell? • What is the hook? • What do you need to tell your storyThursday, January 17, 13

HOW DO YOU ORGANIZE YOUR SITE? • It’s not set in stone • Think about major topics ﬁrst • Try to keep grouping broad and ﬂuidThursday, January 17, 13

BLOG, YES OR NO? • What does it mean to have a blog mean today? • Do you have the time and energy to keep it updated? • In the end, does it really matter?Thursday, January 17, 13

PICKING A THEME • Style • Color • FeaturesThursday, January 17, 13

STARTS WITH APPEARANCE SETTINGS • Click Appearance • And start browsing • or Use the Feature FilterThursday, January 17, 13

TIME TO CUSTOMIZE • Menus • Header • Background • Widgets • Layout and HomepageThursday, January 17, 13

CHANGING THE MENU • WordPress Menus are simple and ﬂexible • More than one menu at a time • “Menus” repurposed as a widget • Simple drag and drop process • Found under “Appearance”Thursday, January 17, 13

HEADERS • What makes a good header? • Editing the imageThursday, January 17, 13

BACKGROUNDS • Choosing the right image • Choosing no image at allThursday, January 17, 13

WIDGETS • What they are for • Using widgets and widget areasThursday, January 17, 13

WORDPRESS AND SEO • Use descriptive titles • Use descriptive categories • Use tags • Write “normally” • Use descriptive link textThursday, January 17, 13

UPGRADES • Go Pro/Value Bundle: • Add a domain • VideoPress • Custom Design • More space • No-ads • Site redirect • Guided Transfer • Premium Theme • WordPress.com Business • WordPress.com EnterpriseThursday, January 17, 13

EXPORTING YOUR CONTENT • You own your content, not WordPress.com • Simple option to export • All authors or a single author • The ﬁle format is as universally compatible with other blogging systems as it can be • New option on WordPress.com is Site Redirect. • Lets you move your site and not lose trafﬁc or search engine rankThursday, January 17, 13

SWITCHING TO WORDPRESS.ORG • You will need a domain and host • While most hosts offer an easy one-click install • Support, updates, upgrades, etc are all up to you.Thursday, January 17, 13

INSTALLING • Using your host’s one-click or easy install method is recommendedThursday, January 17, 13

PLUGINS • Choosing • InstallingThursday, January 17, 13

MY RECOMMENDED PLUGINS • WPtouch • WordTwit • WP Super Cache or W3 Super Cache • JetPack • WP-DBManager • Google Analyticator • All In One SEO Pack • AkismetThursday, January 17, 13

THEMES • Choosing • InstallingThursday, January 17, 13

ADVANCED WORDPRESS • Installing WordPress yourself—from scratch • In-depth about plugins and themes • Troubleshooting • Maintaining the site • Google and search engines • Customizing without coding • Easy Customizations with a little codingThursday, January 17, 13

CONTACT INFO • tris@trishussey.com • Website: http://www.trishussey.com • Twitter: http://twitter.trishussey.com • LinkedIn: http://linkedin.trishussey.comThursday, January 17, 13

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Intro to WordPress/Websites with WordPress Feb 2013 Update

by Tris Hussey on Jan 19, 2013

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Intro to WordPress/Websites with WordPress Feb 2013 Update Presentation Transcript