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The Rules of Engagement: How to leverage social media to grow your business
 

The Rules of Engagement: How to leverage social media to grow your business

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A presentation was given to femfessionals/Charlotte. An overview on effectively using social media to increase brand visibility, lead generation and how to position YOU as an expert in your field.

A presentation was given to femfessionals/Charlotte. An overview on effectively using social media to increase brand visibility, lead generation and how to position YOU as an expert in your field.

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    The Rules of Engagement: How to leverage social media to grow your business The Rules of Engagement: How to leverage social media to grow your business Presentation Transcript

    • The Rules of Engagement: How to leverage your social media to grow your business
    • Where do I Begin?
    • Start with the End In Mind  Define your Company Objectives • Increase Brand Awareness • Reputation Management • Lead Generation • Customer Service
    •  Define your Buyer Persona Why? • You offer information that is valuable TO THEM • You will be able to position yourself as an expert • Being a resource encourages repeat business If you respect their attention with valuable content, you will win their loyalty Know your Audience Knowing your audience will ultimately...
    • Good Example - Nesha Pai Singer, femfessional
    • During the 2011 Uprising in Egypt, KennethCole chose to post this tweet: Yikes……..
    • Don’t be tactless WHY? • It shows poor planning • Sharing carefully shows that you are considerate and a positive member of the community • It makes people cringe: not a response you want associated with your brand In order to avoid this kind of faux pas…
    • Why? • Creating a plan helps your customers have a clear understanding of your brand and your offerings • It will save you time and money!! • If your message is unified it will help you make the most of your relationships with your customers Typical Marketing Plan: • Content Plan- What are we going to say/post/tweet/skywrite? • Traditional Plan-What outbound mediums will we use? Print, radio, TV • Interactive Plan- Website? SEO? Mobile? Email? • Social Plan-Who’s monitoring? Emergency Response? Create a Plan  Unify your message with an action plan
    • Become an Over-Sharer  In a good way Why? • Your posts are more valued • Resourceful people are more trusted • You become an expert without being a know-it-all • Your customers will look forward to your marketing Engagement Tip!! Offer challenges and get them to post their outcomes. The Clutter Challenge- Encourage people to pick a closet, purge it and put it back together… post pics online and share with friends.
    • Consistent and Resourceful Good Example – Anne Steppe, femfessional
    • Don’t be this girl. Nobody likes this girl.
    • An Exercise in Awesome
    • Why? • Brand your awesomeness! • Increases customer or prospective customer engagement • This also puts a human face on your brand Engagement Tip: Actively monitor for any questions and/or comments regarding your company, and make it a daily habit to respond to them. Focus on being friendly, responsive, prompt, and most of all -- helpful! Knowing how to respond to feedback is crucial… especially if it is negative Entertain and Delight your customers  Everyone LOVES that girl
    • Amy needs to cool her Biscuits!! Bad Example
    • DON’T Do This!  Get B*tchy Why? • Your brand gets associated with hostility • You look unprofessional • You will appear to be defensive or guilty Takeaway: Quickly, politely and apologetically address the concerns of those who are posting negative things and ask them to contact you directly. Solve their problem offline.
    • Pick your poison  You won’t be good at any of it, if you try to do all of it. WHY? • Business owners think they need to be everywhere-they don’t • Marketing to everyone is the same as marketing to no one • You’ll go broke Takeaway: Find the medium or mediums that are best suited to your Business OR mediums you are most comfortable with and dominate those mediums.
    • Measure your Metrics  Know what is working  Know what is not  Determine ROI  Prepare to make adjustments based on those metrics Your customers are a great indicator about how well you are doing …..
    • Good Example - Michelle Mumford, femfessional
    •  Start with the End in Mind—Define your Objectives  Know your Audience-Knowing your best prospects = efficient and cost effective marketing  Create your plan/Define your Brand!: Content plan, Traditional media plan, SEO plan, social plan-All your marketing should coordinate  Pick your Poison-Find where your best customers are and dominate those 1 or 2 mediums  Measure. Measure. Measure. Know what is working and what is not-ROI is crucial  Prepare to pivot. Your metrics will give you an idea of where you’ve been, so you can better prepare for where you’re going Actionable Steps to Get Started Doing Today!!
    • Fin (Questions or Comments?)