Adelante Media Group Seattle


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Adelante Media Group Seattle

  1. 1. Seattle Market Presentation Adelante Media Group Seattle
  2. 2. Adelante Media Group Seattle KDDS 99.3 FM KFFV Channel 44 KMIA 1210 AM Regional Mexican Azteca America Spanish 64,000 w Television Contemporary Hits Elma, WA 27,000 / 10,000 w Auburn, WA
  3. 3. La Gran D La Gran D KDDS 99.3 FM is a Regional Mexican format which addresses the musical taste of first and second generation individuals of Mexican origin in the U.S., primarily in Spanish-speaking homes. La Gran D offers a blend of the most popular music with the right mix of Rancheras, Nortenas, Banda, Grupos, plus a dash of Tejano and Cubia. Target audience Men and Women 18 to 49.
  4. 4. Piolin por la Mañana Eddie “Piolín” Sotelo is the host of “Piolín por la Mañana mornings on KDDS 99.3 FM.” Piolín por La Mañana is the most popular and widely syndicated Spanish-language radio show. Broadcast on 59 stations from coast-to-coast, Piolín is the go to Air Personality when you want to reach Latino listeners in large numbers. He has interviewed numerous prominent figures on the show including President Barack Obama, legendary entertainer Vicente Fernandez, comedian George Lopez, boxer Oscar de la Hoya and actor Will Smith.
  5. 5. Latino The new Latino 1210 Solo Exitos Latino 1210 is Seattle’s first Spanish Contemporary Hit Music Station, Playing today’s Latin Pop, Hip Hop, Reggaeton and Bachata. ”Solo Exitos” (Only Hits!) Latino 1210 core artists include Shakira, Mana, Juanes, Camila, Pitbull, Enrique Iglesias, Jennifer Lopez, Don Omar and more. Latino 1210 targets Latino Adults 18-49. A new Generation of Latinos, many born in the United States, who are looking for a contemporary mix of music, an alternative to the Regional Mexican format.
  6. 6. Azteca Television azteca seattle 44 Azteca America Seattle, since it’s launch in 1993 has become the choice in broadcast television for Spanish speaking families. In 2011, Azteca continued to grow posting the strongest February sweeps primetime growth among Spanish broadcast networks, with viewership up 38% over 2010 for audiences age 18-49. Azteca America’s variety of entertainment, news/information and Sports reaches a younger more middle class family audience. * Source: The Nielsen Company National People Meter, Live+SD. Mon-Fri Prime Time (7p-11p) Jan/31/2011- Feb/27/2011 vs. Feb/01/2010-Feb/28/2010
  7. 7. Washington Latino Population Growth +71% 2000 Latino 2010 Latino Change 2000- Population: Population: 2010: 441,509 755,790 +314,281 7.5% 11.2% +71.2%Source: US Census
  8. 8. Latino Population Growth Washington’s fastest growing population, statewide the rate of Latino growth is more than quadruple that of the overall rate. The Largest segment of Latino population is comprised of adults age 25-34. Seattle-Tacoma’s Latino population is no longer being fueled by immigration. Births now account for much of the surge in Latinos in the state of Washington. One in five students in the Seattle public school system is Latino. King County is home to nearly half of the market’s Latino population. Source: US Census
  9. 9. 2010 Census WA Population Growth Source: 2010 US Census 20102
  10. 10. Spanish Radio Delivers the Demos Advertisers Seek “As radio’s audience continues to age, the medium risks becoming out of sync With the demographics most sought by advertisers”. Inside Radio 2.14.11 Audience Composition for Radios Top 3 General Market Formats Format 25-54 35-64 55+ 65+ 1/3 to 1/2 of the listeners of Country, News/talk and AC formats Country 51% 52% 33% 17% have aged out of the 25-54 demo. News/Talk/Info 41% 56% 57% 34% AC 56% 61% 34% 16% Regional Mexican Audience Composition 72% of the Regional Mexican format audience is 18-44. “There are more brands interested in ensuring their relevance to a younger audience”. Carat Associate Media Dir. Bill Zeigler 18-44 72% Source: Arbitron 2010 Radio Today Report Inside Radio 2/14/11 20102
  11. 11. Latin Boom vs. Baby Boom • America’s average age is creeping higher with Baby Boomers hitting retirement age. • Demographers credit the fast growing Latino population for helping to slow the pace of the aging U.S. population. Source: 2010 US Census 20102
  12. 12. The Listener The largest ethnic group in Western Washington Of Mexican origin, residing in mainly Spanish-speaking homes Above average size households equal buying power 41% of Latino population is 18-34 years of age
  13. 13. Latino Buying Power Source: Seattle Metro 2010 Arbitron 18+ Mon-Sun 6a-12m; Tapscan Retail Spending Report KDDS FM
  14. 14. The Latino Numbers are in the Suburbs City 2010 % Growth % Latino Latinos Population Burien 58% 21% Sea Tac 51% 20% Tukwilla 51% 18% Fife 175% 18% Monroe 85% 17% Kent 82% 17% Federal Way 53% 16% Algona 161% 16% Lakewood 20% 15% Des Moines 51% 15% Pacific 144% 15% Everett 61% 14% Lynnwood 51% 13% Renton 165% 13% Auburn 199% 13% Sultan 130% 12% Tacoma 21% 12% KDDS 99.3 FM Coverage Area Marysville 312% 10% DuPont 323% 10% Source: 2010 US Census
  15. 15. Western Washington Latino Population Growth +89% Largest Western WA Counties Latino population / % of Latino population increase 172,378 / +81% 72,849 / +89% 64,249 / +125% Source: 2010 US Census
  16. 16. Event Marketing
  17. 17. XXXXX Insert 2011 promo video
  18. 18. Remote Marketing Get face to Face with the fastest growing population in Western Washington at your place of business. La Gran D delivers a responsive, brand loyal consumers right to your door with the most successful remotes in the market….Just ask NAPA Auto Parts or Coca-Cola. Super Gran D Movil 2 hour remote Gran D Movil 1 hour remote Live Remote Bring the excitement of Carlos Moreno’s Live afternoon drive show to your business 4 hour remote
  19. 19. Multimedia Platforms Radio KDDS 99.3 FM KMIA 1210 AM Radio Streaming separate commercial inventories KDDS / KMIA Television Azteca Seattle KFFV 44 Websites Banner Ads One stop multimedia Spanish Pre-roll video advertising marketing… / Adelante Media Group Seattle offers multimedia marketing opportunities to ensure you Phone Apps message gets to the responsive KDDS / KMIA and tech savvy Latino iphone & Android consumers. With Radio and Television plus a Text Marketing full platform of digital media Growing data base options. Adelante Seattle is of over 10,000 uniquely positioned to take your message to the fastest growing Social Media population in the country, KDDS & KMIA anytime, anywhere. facebook pages In-house audio/video production, graphic arts & web design.www.adelantesea.comYour sales & research resource 20102
  20. 20. Sports Marketing Seattle Sounders FC Soccer on KDDS 99.3 FM 2012 Season Sponsorship Packages available now 20102
  21. 21. 2012 Event / Sports Marketing Calendar 2012 Season Four VIP Events Four VIP Events 2012 Season May-Oct Cinco de Mayo Sunday May 6th th Fiestas Patrias Sunday September 16th th in 2012 May-Oct Sunday May 6 Sunday September 16 in 2012 30 matches live City of Kent Puyallup Fairgrounds 30 matches live City of Kent Puyallup Fairgrounds on KDDS 99.3 FM on KDDS 99.3 FMwww.adelantesea.comYour sales & research resource 20102
  22. 22. The Missing Piece Your Adelante Seattle sales & marketing resource  Spanish Marketing Experts  KDDS, Seattle’s only Spanish FM  KMIA, Seattle’s first Spanish Contemporary Hit Station  TV Azteca Seattle & Full Digital Platforms…1 stop Spanish Marketing  Home of “Piolin por la Mañana”, Spanish Radios #1 Air Personality  The most effective way to reach Seattle’s fastest growing population  72% of listeners are between 18-44, the demos advertisers seek  Proven Event and Sports Marketing success
  23. 23. Seattle Market Presentation Adelante Media Group Seattle