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Barbie faces islamic dolls

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  • 1. BARBIE TO WEAR A BURQA? International Business Presentation
  • 2. ACKNOWLEDGEMENTS
  • 3. • Tripti Gawankar (44) • Dhriti Udeshi (170) • Vinit Shah (179)
  • 4. SUMMARY OF THE CASE • Brief History • Fashion Icon & Idol • Cultural Customization • Criticism of ‘Barbie syndrome’ • Dolls for the Islamic world
  • 5. REASONS FOR SUCCESS • Reinvention was a constant in Barbie’s life • Teenage doll • Reflects the interest, activities, and aspirations of girls • Low cost of production • Went digital in the 90’s
  • 6. CULTURAL EVOLUTION • Meticulous product customization to suit diverse cultures across the world. • Since 1959, over a billion Barbie dolls representing over 45 nationalities and 80 occupations have been sold worldwide.
  • 7. CRITICISM & BANS • Barbie Syndrome • Promoting materialism • First ban in Russia in 2002
  • 8. NOT ENOUGH CULTURE SENSITIVITY?
  • 9. BARBIE VS FULLA
  • 10. PROMOTING BARBIE IN ISLAMIC COUNTRIES • • • • • • • • • • • CDs with Islamic prayers Giving a hijab or a Abaya free to children Introducing new pet eg. Persian cat Promotion of Barbies in schools Introducing Barbie stationeries, books and stories Barbie based games Tie ups with brands – eg cadbury and barbie Barbie in clay Barbie packet food Room of Barbie Promotion in Countries where there is Muslim Population

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