Massively Multiplayer Journalism

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Social media is taking mental bandwidth away from mass media. How can journalism best adapt to social media? ARGs have the answer.

Dale Cressman at Dale Cressman, favorited this 2 months ago
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Karen W, Training & Development - Product Specialist at Fiserv Inc, favorited this 6 months ago
DaaNaa , student at Facultatea de Stiinte Politice, Filosofie si Stiintele Comunicarii, sectia Jurnalism, favorited this 6 months ago
Tags journalism
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Karen OBrien, Marketing Executive with Social Media and Web 2.0 Expertise at Crimson Consulting, favorited this 10 months ago
Tags mmog

Massively Multiplayer Journalism Five lessons from ARGs Photo: TwOsE
- Declining revenues
- Splintering audience
- Transformed media ecosystem
Photo: SkyWhisperer
Photo: David Winnie
Photo: Megadem
What do we do with this? Photo: unsure shot Shooting for College paper Totally blogging this I’m in ur crowd, facebookin’ ur speech Picture-msg to my GF <3
Photo: Hirsute Ursus
The Fire Hose Problem.
MASSIVELY INTERACTIVE
“ ARGs that HAVE worked are social media. NOT GAMES.” “ Why ARGs Don't Work”
Photo: thinkorthwim.com Collective Intelligence
- Networking
- Challenge structure
- Platform agnosticism
- Collaborative storytelling
- Interactivity
Networking Photo: Ayres no Graces
Challenge Structure Photo: sidehike
Platform Agnosticism ?
Photo: Thomas Roche Collaborative Storytelling
Interactivity
philip.trippenbach [at] bbc.co.uk trippenbach.com