Massively Multiplayer Journalism

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  • + trippenbach trippenbach 11 months ago
    Social media is taking mental bandwidth away from mass media.

    How can journalism best adapt to social media?

    ARGs have the answer.

    I recommend downloading the Pres for this one - it doesn’t make much sense without the notes!
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Social media is taking mental bandwidth away from mass media. How can journalism best adapt to social media? ARGs have the answer.

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Massively Multiplayer Journalism - Presentation Transcript

  1. Massively Multiplayer Journalism Five lessons from ARGs Photo: TwOsE
    • Declining revenues
    • Splintering audience
    • Transformed media ecosystem
      • Everyone a broadcaster
    Photo: SkyWhisperer
  2.  
  3.  
  4. Photo: David Winnie
  5. Photo: Megadem
  6. What do we do with this? Photo: unsure shot Shooting for College paper Totally blogging this I’m in ur crowd, facebookin’ ur speech Picture-msg to my GF <3
  7. Photo: Hirsute Ursus
  8. The Fire Hose Problem.
  9.  
  10. MASSIVELY INTERACTIVE
  11. “ ARGs that HAVE worked are social media. NOT GAMES.” “ Why ARGs Don't Work”
  12. Photo: thinkorthwim.com Collective Intelligence
    • Networking
    • Challenge structure
    • Platform agnosticism
    • Collaborative storytelling
    • Interactivity
  13. Networking Photo: Ayres no Graces
  14. Challenge Structure Photo: sidehike
  15. Platform Agnosticism ?
  16. Photo: Thomas Roche Collaborative Storytelling
  17. Interactivity
  18.  
  19. philip.trippenbach [at] bbc.co.uk trippenbach.com

+ trippenbachtrippenbach, 11 months ago

custom

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How can long-form journalism adapt to the online so more

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