Massively Multiplayer Journalism
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Massively Multiplayer Journalism

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How can long-form journalism adapt to the online social media revolution? ARGs point the way. Five lessons for effective long-form journalism from a most effective interactive genre.

How can long-form journalism adapt to the online social media revolution? ARGs point the way. Five lessons for effective long-form journalism from a most effective interactive genre.

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  • Social media is taking mental bandwidth away from mass media.

    How can journalism best adapt to social media?

    ARGs have the answer.

    I recommend downloading the Pres for this one - it doesn't make much sense without the notes!
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  • Social media is taking mental bandwidth away from mass media. How can journalism best adapt to social media? ARGs have the answer.

Massively Multiplayer Journalism Massively Multiplayer Journalism Presentation Transcript

  • Massively Multiplayer Journalism Five lessons from ARGs Photo: TwOsE
    • Declining revenues
    • Splintering audience
    • Transformed media ecosystem
      • Everyone a broadcaster
    Photo: SkyWhisperer
  •   View slide
  •   View slide
  • Photo: David Winnie
  • Photo: Megadem
  • What do we do with this? Photo: unsure shot Shooting for College paper Totally blogging this I’m in ur crowd, facebookin’ ur speech Picture-msg to my GF <3
  • Photo: Hirsute Ursus
  • The Fire Hose Problem.
  •  
  • MASSIVELY INTERACTIVE
  • “ ARGs that HAVE worked are social media. NOT GAMES.” “ Why ARGs Don't Work”
  • Photo: thinkorthwim.com Collective Intelligence
    • Networking
    • Challenge structure
    • Platform agnosticism
    • Collaborative storytelling
    • Interactivity
  • Networking Photo: Ayres no Graces
  • Challenge Structure Photo: sidehike
  • Platform Agnosticism ?
  • Photo: Thomas Roche Collaborative Storytelling
  • Interactivity
  •  
  • philip.trippenbach [at] bbc.co.uk trippenbach.com