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Massively Multiplayer Journalism

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How can long-form journalism adapt to the online social media revolution? ARGs point the way. Five lessons for effective long-form journalism from a most effective interactive genre.

How can long-form journalism adapt to the online social media revolution? ARGs point the way. Five lessons for effective long-form journalism from a most effective interactive genre.

Published in: News & Politics, Technology

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  • Social media is taking mental bandwidth away from mass media.

    How can journalism best adapt to social media?

    ARGs have the answer.

    I recommend downloading the Pres for this one - it doesn't make much sense without the notes!
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  • Social media is taking mental bandwidth away from mass media. How can journalism best adapt to social media? ARGs have the answer.
  • Transcript

    • 1. Massively Multiplayer Journalism Five lessons from ARGs Photo: TwOsE
    • 2.
      • Declining revenues
      • Splintering audience
      • Transformed media ecosystem
        • Everyone a broadcaster
      Photo: SkyWhisperer
    • 3.  
    • 4.  
    • 5. Photo: David Winnie
    • 6. Photo: Megadem
    • 7. What do we do with this? Photo: unsure shot Shooting for College paper Totally blogging this I’m in ur crowd, facebookin’ ur speech Picture-msg to my GF <3
    • 8. Photo: Hirsute Ursus
    • 9. The Fire Hose Problem.
    • 10.  
    • 11. MASSIVELY INTERACTIVE
    • 12. “ ARGs that HAVE worked are social media. NOT GAMES.” “ Why ARGs Don't Work”
    • 13. Photo: thinkorthwim.com Collective Intelligence
    • 14.
      • Networking
      • Challenge structure
      • Platform agnosticism
      • Collaborative storytelling
      • Interactivity
    • 15. Networking Photo: Ayres no Graces
    • 16. Challenge Structure Photo: sidehike
    • 17. Platform Agnosticism ?
    • 18. Photo: Thomas Roche Collaborative Storytelling
    • 19. Interactivity
    • 20.  
    • 21. philip.trippenbach [at] bbc.co.uk trippenbach.com