Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future: Where games are going
Demographics – Who? What age is the average gamer? The average age of a British gamer is 31.
What percentage of the UK’s population is composed of “gamers”? Gamer = has played video games in the last 6 months, on any platform There are currently over 27 m gamers in the UK. Demographics – How Many? 12% 40% 59% 89%
How much do they play? Of the UK’s entire population (gamers and non-gamers combined): . . . 48% play at least once per week . . . 7% play 1-3 times per month . . . 4% play less than once a month
. . . what’s behind the shape of the distribution? % of each age group in UK playing games, 2005: Demographics – Who?
Demographics – Who? . . . this shape is a growth bulge . grew up without video games grew up with ‘niche’ games Grew up with video games everywhere Every year the distribution shifts up the age brackets
Gaming Attitudes 13 15 16 20 26 19 I spend more time playing video games than watching TV 19 18 25 25 45 33 I get more enjoyment out of video games than other forms of entertainment 16-24 6-10 11-15 25-35 51-65 36-50 STATEMENTS % AGREE Video games are the dominant medium in these age brackets.
Gaming Attitudes 51-65 36-50 25-35 16-24 11-15 6-10 STATEMENTS % AGREE 68 80 78 69 67 76 I think games could be used for education as well as for entertainment 13 21 34 53 44 54 I prefer playing video games with friends as a social activity rather than on my own
The gender split is pretty even Most people take games seriously The average game buyer is 38 We are in the middle of a demographic shift from a society of non-gamers to a society of gamers. Summing Up - Gaming Demographics Gaming isn’t just for kids Gaming isn’t just for boys The average game player is 31
Coming up Game demographics: Who plays? Game dynamics: What makes games fun? A maturing medium: Some examples The Future: Where games are going
Why are games fun (or boring)? Games are puzzles Once you’ve got the pattern, the game is boring In tic-tac-toe, there are only 26,830 possible games Games are about pattern recognition . . . so it gets boring pretty fast. (Chess = 10 50 possible games) Raph Koster, Game Designer
This game is about the geometry of tetrads Once you can rotate tetrads in your sleep, the game becomes boring
This game is about precise aim and timing Once you can shoot so straight you’re invincible, the game becomes boring
This game is about thorough exploration Once you’ve explored everywhere, the game becomes boring
Fun is Learning Games are challenges That’s why key moments in gameplay are achievements: “I got it! I beat level 10!” The process of gaining skills is what makes games fun. To overcome the challenges, you must develop skills Gameplay is the process of practising and applying these skills