Our panel was tasked with answering the question: “How can companies, creative producers and developers prepare for a digital economy?” My answer is – with video games. This talk is about games in two ways. First, it’s about games as content – new things we can do in digital media, that we couldn’t do before the digital era. Games should be a major component of that. It’s also about games as content management. In the era of the fat data pipe – ubiquitous 100mbps connections, or fiber optic direct to your home – there will be a LOT of data floating around. I polled the room – of about 100 people in the audience, about 20 were tweeting, blogging, or taking digital pictures that they intended to post online. That’s a lot of information. And massively multiplayer games have some lessons for managing that information. But first, games as content.
Games For Good Futuresonic09
Why We Must Use Games for Good <ul><li>Philip Trippenbach, BBC Current Affairs </li></ul>
The Nature of Fun <ul><li>Games are challenges </li></ul><ul><li>Fun in video games is problem-solving </li></ul><ul><li>Key game moments are achievements </li></ul><ul><li>The process of learning how to solve problems is what makes games fun </li></ul>
“ Games are not just toys. If you look at how music, television and films have made sense of the complex issues of their times, it makes sense to do that with videogames.” - Peter Tamte, Atomic Games President CANCELLED
The Limitations of Technology <ul><li>Top game genres: racing, shooting and sports </li></ul><ul><li>All are genres where physics is everything </li></ul><ul><li>Current state-of-the-art tech: allows accurate physics modeling & rendering </li></ul><ul><li>Coincidence? I think not . </li></ul>
ARGs: Return of the Text Adventure? <ul><li>Platform-agnostic interactive storytelling </li></ul><ul><li>Participatory - no audience, but an involved community, with players (90-9-1%) </li></ul><ul><li>“The first web-native form of entertainment” </li></ul>
The Big Question <ul><li>Social media is turning my industry inside out and upside down </li></ul><ul><li>How do you put journalism into personal communication, when everyone’s a publisher/broadcaster? </li></ul><ul><li>How do you make sense of multiple information streams? </li></ul>
Experience design. The answer comes from massively multiplayer gaming.
Journalist = Game Master <ul><li>The journalist knows all the rules, and helps the player/user navigate herself through a landscape of information, finding the good bits. </li></ul><ul><li>The same skills that make good ARG design help create communities and navigate them through factual situations </li></ul>
Principles <ul><li>Build and produce communities </li></ul><ul><li>Challenge structures provide focus </li></ul><ul><li>Be platform agnostic </li></ul><ul><li>Tell stories collaboratively </li></ul><ul><li>Interact </li></ul>