E-business group activity By Caitlin, Tiffany, Nick, Adrian
consumer media habits
Getting customers to do something
Online tools used to reinforce and build brand
Co-Creation of Content
major customer acquisition techniques
major online advertising formats
Ad serving is the delivery of ads by a server to an end user's computer on which the ads are then displayed by a browser and/or cached.
Ad serving is normally performed either by a Web publisher, or by a third-party ad server.
Ads can be embedded in the page or served separately.
two techniques used to improve the targeting of online ads
a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers . The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
used by online publishers or internet marketers to increase the effectiveness of campains.
collecting data on an internet user's behaviors. Such as browsing habits, search queries, and web site history.
information is used to serve more targeted advertisements to the user