Cool A*S PIX
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Cool A*S PIX

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Cool A*S PIX Cool A*S PIX Presentation Transcript

  • E-business group activity By Caitlin, Tiffany, Nick, Adrian
  • consumer media habits
  • brand development
    • Awareness
    • Familiarity
    • Positive imagery
    • Completed transaction
  • Direct response
    • Immediate action
    • Personalised
    • Getting customers to do something
  • Branding concepts
    • Brand Image
    • Favorability
    • Strength
    • Uniqueness
    • Brand Awareness
    • Brand Recognition
    • Brand Recall
  • Online tools used to reinforce and build brand
    • Personalization
    • Co-Creation of Content
    • Purchase-Process Streamlining
    • Customization
    • Dynamic-Pricing
    • Brand Community
  • major customer acquisition techniques
  • major online advertising formats
  • ad serving
    • Ad serving is the delivery of ads by a server to an end user's computer on which the ads are then displayed by a browser and/or cached.
    • Ad serving is normally performed either by a Web publisher, or by a third-party ad server.
    • Ads can be embedded in the page or served separately.
    • http:// www.iab.net/resources/glossary_a.asp
  • two techniques used to improve the targeting of online ads
    • Contextual Advertising
    • a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers . The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
    • Behavioral Advertising
    • used by online publishers or internet marketers to increase the effectiveness of campains.
    • collecting data on an internet user's behaviors. Such as browsing habits, search queries, and web site history.
    • information is used to serve more targeted advertisements to the user