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E-business group activity By Caitlin, Tiffany, Nick, Adrian
consumer media habits
brand development  <ul><li>Awareness </li></ul><ul><li>Familiarity </li></ul><ul><li>Positive imagery </li></ul><ul><li>Co...
Direct response <ul><li>Immediate action </li></ul><ul><li>Personalised </li></ul><ul><li>Getting customers to do somethin...
Branding concepts <ul><li>Brand Image   </li></ul><ul><li>Favorability </li></ul><ul><li>Strength </li></ul><ul><li>Unique...
Online tools used to reinforce and build brand <ul><li>Personalization </li></ul><ul><li>Co-Creation of Content </li></ul>...
major customer acquisition techniques
major online advertising formats
ad serving <ul><li>Ad serving is the delivery of ads by a server to an end user's computer on which the ads are then displ...
two techniques used to improve the targeting of online ads   <ul><li>Contextual Advertising </li></ul><ul><li>a form of  t...
<ul><li>Behavioral Advertising </li></ul><ul><li>used by online publishers or internet marketers to increase the effective...
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Cool A*S PIX

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Transcript of "Cool A*S PIX"

  1. 1. E-business group activity By Caitlin, Tiffany, Nick, Adrian
  2. 2. consumer media habits
  3. 3. brand development <ul><li>Awareness </li></ul><ul><li>Familiarity </li></ul><ul><li>Positive imagery </li></ul><ul><li>Completed transaction </li></ul>
  4. 4. Direct response <ul><li>Immediate action </li></ul><ul><li>Personalised </li></ul><ul><li>Getting customers to do something </li></ul>
  5. 5. Branding concepts <ul><li>Brand Image </li></ul><ul><li>Favorability </li></ul><ul><li>Strength </li></ul><ul><li>Uniqueness </li></ul><ul><li>Brand Awareness </li></ul><ul><li>Brand Recognition </li></ul><ul><li>Brand Recall </li></ul>
  6. 6. Online tools used to reinforce and build brand <ul><li>Personalization </li></ul><ul><li>Co-Creation of Content </li></ul><ul><li>Purchase-Process Streamlining </li></ul><ul><li>Customization </li></ul><ul><li>Dynamic-Pricing </li></ul><ul><li>Brand Community </li></ul>
  7. 7. major customer acquisition techniques
  8. 8. major online advertising formats
  9. 9. ad serving <ul><li>Ad serving is the delivery of ads by a server to an end user's computer on which the ads are then displayed by a browser and/or cached. </li></ul><ul><li>Ad serving is normally performed either by a Web publisher, or by a third-party ad server. </li></ul><ul><li>Ads can be embedded in the page or served separately. </li></ul><ul><li>http:// www.iab.net/resources/glossary_a.asp </li></ul>
  10. 10. two techniques used to improve the targeting of online ads <ul><li>Contextual Advertising </li></ul><ul><li>a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers . The advertisements themselves are selected and served by automated systems based on the content displayed to the user. </li></ul>
  11. 11. <ul><li>Behavioral Advertising </li></ul><ul><li>used by online publishers or internet marketers to increase the effectiveness of campains. </li></ul><ul><li>collecting data on an internet user's behaviors. Such as browsing habits, search queries, and web site history. </li></ul><ul><li>information is used to serve more targeted advertisements to the user </li></ul>
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