It’s Not About the Destination The TripAtlas approach to connecting destinations with the world by promoting the journey, ...
What's TripAtlas?
What's TripAtlas? Online Travel Magazine & Guides
What's TripAtlas? Online Travel Magazine & Guides Travel Matchmaker
What's TripAtlas? Online Travel Magazine & Guides Travel Matchmaker Business platform for Travel Industry
What  isn’t  TripAtlas?
What  isn’t  TripAtlas? Online Travel Agency Booking Engine Tour Operator
“ Can I find any deals on your site?”
Over 1,000,000 hotel deals.
Over 1,000,000 hotel deals. Over 400 custom trips created by TripAtlas PROs.
Over 1,000,000 hotel deals. Over 400 custom trips created by TripAtlas PROs. Over 4,000 TripAtlas PROs signed up since Jan...
We don’t sell travel.
We don’t sell travel. We promote destinations to help people discover the world.
We don’t sell travel. We promote destinations to help people discover the world. We connect them to a global network of th...
We don’t sell travel. We promote destinations to help people discover the world. We connect them to a global network of th...
Example: The Bahamas
How we influence people to discover The Bahamas: Photos Editorial Blogs Videos Social Media Bahamas Specialists
“ One’s destination is never a place, but a new way of seeing things.”   – Henry Miller
Capture as many pieces of a destination as possible and communicate them with your audience.
Respect your audience and their interests.
Show & tell people something they’ve never seen or heard before.
Introduce your audience with who they can expect to meet.
“ A journey is best measured in friends, rather than miles.” – Tim Cahill
The Bahamas is now the 3rd most requested destination by consumers on TripAtlas.com
900% increase in trip requests for The Bahamas.
Thank you. www.TripAtlas.com [email_address] @TripAtlas @travissnelling
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Destination Marketing

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Destination Marketing

  1. 2. It’s Not About the Destination The TripAtlas approach to connecting destinations with the world by promoting the journey, not the destination Travis Snelling, Founder & General Manager
  2. 3. What's TripAtlas?
  3. 4. What's TripAtlas? Online Travel Magazine & Guides
  4. 5. What's TripAtlas? Online Travel Magazine & Guides Travel Matchmaker
  5. 6. What's TripAtlas? Online Travel Magazine & Guides Travel Matchmaker Business platform for Travel Industry
  6. 7. What isn’t TripAtlas?
  7. 8. What isn’t TripAtlas? Online Travel Agency Booking Engine Tour Operator
  8. 9. “ Can I find any deals on your site?”
  9. 10. Over 1,000,000 hotel deals.
  10. 11. Over 1,000,000 hotel deals. Over 400 custom trips created by TripAtlas PROs.
  11. 12. Over 1,000,000 hotel deals. Over 400 custom trips created by TripAtlas PROs. Over 4,000 TripAtlas PROs signed up since Jan1, 2009.
  12. 13. We don’t sell travel.
  13. 14. We don’t sell travel. We promote destinations to help people discover the world.
  14. 15. We don’t sell travel. We promote destinations to help people discover the world. We connect them to a global network of the top travel professionals that specialize in their travel interests.
  15. 16. We don’t sell travel. We promote destinations to help people discover the world. We connect them to a global network of the top travel professionals that specialize in their travel interests. We allow them to share their experiences to help others discover the world.
  16. 17. Example: The Bahamas
  17. 18. How we influence people to discover The Bahamas: Photos Editorial Blogs Videos Social Media Bahamas Specialists
  18. 19. “ One’s destination is never a place, but a new way of seeing things.” – Henry Miller
  19. 20. Capture as many pieces of a destination as possible and communicate them with your audience.
  20. 21. Respect your audience and their interests.
  21. 22. Show & tell people something they’ve never seen or heard before.
  22. 23. Introduce your audience with who they can expect to meet.
  23. 24. “ A journey is best measured in friends, rather than miles.” – Tim Cahill
  24. 25. The Bahamas is now the 3rd most requested destination by consumers on TripAtlas.com
  25. 26. 900% increase in trip requests for The Bahamas.
  26. 27. Thank you. www.TripAtlas.com [email_address] @TripAtlas @travissnelling

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