Your SlideShare is downloading. ×
0
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Rural and urban marketing comparetive analysis

22,459

Published on

we won 1st price on presentation

we won 1st price on presentation

Published in: Education, Business, Technology
0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
22,459
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
836
Comments
0
Likes
9
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SharadchandraPawar Institute Of Management
    RURAL AND URBAN MARKETING COMPARETIVE ANALYSIS
    By Aashish Soni And Trupti Kambli
  • 2. Definition Of Markets
    Rural Marketing-
    Rural marketing involves the process of developing, pricing, promoting, distributing rural specific product and a service leading to exchange between rural and urban market which satisfies consumer demand and also achieves organizational objectives.
    Urban Marketing-
    Urban is fully integrated firm which present comprehensive level of services, offering pre- development guiding , branding , marketing and the most effective sales agents in the area.
  • 3. Difference Between Rural And Urban
    Population
    Standards of living
    Wide economic gap
    New product awareness
    Education
    Electrified
    Channel of communication
    Channel of distribution
  • 4. The Rural AndUrban ConsumerA Detailed Profile
    Size of Rural and urban Consumer Group
    Rural population is about 73% and urban population is 27% of the totalpopulation of India
    A Scattered market the comparison below shows the same –
    * Urban Population is spread over 3,200 cities
    * Rural population is spread across 5,70,000 villages
  • 5. MARKET PROCESS
    RURAL
    URBAN
    URBAN
    URBAN
    RURAL
    URBAN
    RURAL
    RURAL
  • 6. Reasons For Selecting Market
    Rural Marketing-
    Size of the market
    Largely Untapped
    Income on the rise/disposable income
    Income from other than agriculture
    Income flow from urban /abroad
    Great success stories of some famous companies-
    Asian Paints 60%
    Dabur 40%
    Videocon 40%
    Colgate 50%
  • 7. Urban Market-
    Large number of customer
    Awareness about the product
    Effective distribution channel
    Rise to competition
    Source of new ideas.
    Great success stories of some famous companies-
    Future group 80%
    D’Mart 65%
    Globus 59%
  • 8. 4 P’s Of Market
    Place
    Product
    Urban
    +
    Rural
    Price
    Promotion
  • 9. Marketing Strategies
    Rural and urban marketing
    Marketing strategies
    Distribution
    strategies
    Promotion strategies
    Feeder town
    Direct selling
    Personal selling
    All types of media
    Familiar shows
    Near market
  • 10. Urban Vs. Rural Status
  • 11. Occupation of Head of Household (IN %)
    Urban Rural All
    Housewife 0.84 1.01 0.96
    Cultivator 3.45 40.86 29.99
    Wage earner 20.93 35.28 31.22
    Salary earner 40.72 11.28 19.84
    Professional 3.59 0.73 1.56
    Artisan 6.90 3.41 4.42
    Petty shopkeeper 16.05 4.97 8.19
    Businessman 3.68 0.46 1.40
    Others 3.85 1.98 2.52
    Total 100.00 1 00.00 100.00
    (Source: NCAER, 2003)
  • 12. Rural Vs Urban Marketing
  • 13.
  • 14. Income Distribution (Million population)
    2001-02
    2009-10
    2001-02
  • 15. Distribution of Monthly Per Capita expenditure
    Source: Household Consumer Expenditure
    Survey, January–June 2004
  • 16. Analysis Of Markets
    The annual consumer durable market for products like colour t.v’s,washing machines, refrigerators and air conditioners is growing at 7-10 %.
    While the rural market is zooming at 25 % .
    HAVE A LOOK…..
    F.m.c.g – Rs.65000 crores (53 % share in total revenues)
    Rs.5000 cr.foragri inputs.
  • 17. 50 % of India’s national income is generated in rural India.
    HLL,Colgate Palmolive ,Toyato – 50 % revenues coming from rural and 50% from urban area.
    Hero Honda- 40 % from rural and 60% urban area.
    Kinetic motors – 30 % from rural and remaining from urban area.
    Godrej- 30% from rural70% from urban sector.
  • 18. Challenges
    Rural Marketing
    Traditional Life.
    Transportation.
    Literacy.
    Promotion and Marketing Communication.
    Urban marketing
    urban market flooded with low demand.
    High degree of competition.
    large expenses.
  • 19. Conclusion
    Thus, looking at the challenges and the opportunities, of both the markets, it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage. A radical change in attitudes of marketers towards the vibrant and burgeoning rural markets is called for, so they can successfully impress on the 230 million rural consumers spread over approximately six hundred thousand villages in rural India. So we can say that “RURAL MARKETING IS A REAL MARKETING”
  • 20. Special Thanks To “A.P.I.M.R”UDAAN “READY TO FLY….”
  • 21. Thank You!!!!
  • 22. Questions ????

×