Brand personality: What emotions or ideas do these brands evoke: high-style, sophistication, youthfulness, fun or luxury. Precision, quality. Engineering efficiency. Lifestyle statement. Comfort. Relaxed. Entertaining. Healthy. Serious. Warm. Sexy. Trustworthy. Efficient. Environmentally-friendly. What’s wrong with brand India: health, sanitation, stories of getting sick, diarrhoea
Sen. Barack Obama, D-Ill., right, is dressed as a Somali Elder by Sheikh Mahmed Hassan, left, during his visit to Wajir, a rural area in northeastern Kenya, near the borders with Somalia and Ethiopia in this file photo from Aug. 27, 2006. The garb was presented to Obama by elders in Wajir. Obama's estranged late father was Kenyan and Obama visited the country in 2006, attracting thousands of well-wishers. (AP Photo)
Module 6: Personal Branding And Journalism
Power is shifting from institutions to the individual journalist
Readers are gravitating to the work of individual writers and voices , and away somewhat from institutional brand.
Journalists who have left legacy news organizations are attracting funding to create their own websites and become independent contractors, offering expert coverage to many places.
On the net you are what you share: your images, your stories, your videos, your resume, your profiles, your comments, your status updates, your tweets, your favourite books, music, movies, links, your bookmarks.
If you identify yourself as an employee of The Star, you are already a brand ambassador for the company
Brands permeate every waking moment of our lives
“ I wanted the campaign to be very bold , very sensual and very atmospheric. To carry off all these references and all this sophistication , we needed the ultimate performer, and for me, that was Madonna ,” Louis Vuitton designer Marc Jacobs
Search your “full name” (with quotes) or byline on Google, Google Images, Google Blogsearch
Rate the first page results: positive, negative, neutral, doppelganger?
Do the results link accurately to your story, your personal website, your blog, your social network profile, your resume, your image?
Personal audit “wong chun wai” Note: Based on simple Google audit on Jan 14, 2010 Beta: webmii.com Nil 3/18 Nil Neutral Nil 5/18 Nil Doppelganger 30 percent 5/18 30 percent Negative 70 percent 5/18 70 percent Positive Google Blogsearch Google images Google search