Women control [all] the wealth. Women [substantially] outlive men. Women start most of the new businesses. Women’s work force participation rates have soared worldwide. Women are closing in on “same pay for same job.” Women are penetrating senior ranks rapidly Women’s leadership strengths are exceptionally well aligned with new organizational effectiveness imperatives. Women are better salespersons than men. Women buy [almost] everything — commercial as well as consumer goods. So what exactly is the point of men?
The project organised by StarMetro together with Federal Hotel Kuala Lumpur and Federal Hotels International received close to 150 photographs of various occasions celebrated by the participants in 1957. The project, launched in June, was held for over 12 weeks. The photographs from the public were collected and seven winners were chosen based on the most creative captions they gave for the photographs submitted.
A blog where Chevron Cars collectors can share ideas, collections and photos, learn insider news, and find answers to some of the most common questions about Chevron toy cars, Chevron Cars games, and more! Child collectors of collectible vehicles were interviewed and photographed with their collections.
The programme allowed one class in a school to adopt a pilot and make that connection through blogs and visits by the pilots or the class to the airport. • Each spring, fifth-grade classes nationwide “adopt” a Southwest Airlines pilot for four weeks. • Pilots volunteer their time visiting classes and corresponding with students while flying their weekly trip schedule. • Classes track their pilot’s weekly flight schedule while learning about U.S. cities. • Southwest Airlines provides the program curriculum (called the Flight Plan) that has been developed in cooperation with the Smithsonian Institute and other education specialists. Students learn core school subjects in a fun way and see how important education is in reaching personal goals.
Module 5: Online marketing and social media campaigns
HP and Buzz Corps built up real relationships with the influencers: “We really know them at a personal level – we consider each other friends, not just cards in a rolodex. We spent over a year demonstrating that we were willing to do the right things for, with and by them and therefore earned their trust.”
Provided the tools, then gave them control: They helped design the rules and helped manage and organize each other.
Not just for big boys: Mix of small and large blogs/sites to vary the coverage
Social media marketing is about conversation, not news: The HDX Dragon had been shipping for 10 months when the giveaways began
General Motors invited Internet users to create or remix their own “advertisement” for the SUV truck “Chevy Tahoe”
A website was created with various elements of video that the user could use to arrange the commercial
The user could also add their own “text” over the video
Viral Marketing Campaign Misfires The goal was to let users interact with the product in a fun, unique way. They would then distribute their creation and the message to friends and via their blogs. GM hoped to build brand awareness of the new truck.
Mentos : “ We are tickled pink by it,” says Pete Healy, vp of marketing for company's U.S. division. “When they appeared on Late Night with David Letterman and The Today Show , we were there.” The company spends less than US$20 million on U.S. advertising annually and estimates the value of online buzz to be “over US$10 million.”
Coke : “We would hope people want to drink (Diet Coke) more than try experiments with it,” says Coke spokeswoman Susan McDermott. She adds that the “craziness with Mentos ... doesn't fit with the brand personality”.
“ In the world of the Internet, you don't own your brand. Your customers and your users own your brand,” David Sifry, founder Technorati
Idea 2: Reaching out to fans http://www.chevroncarsblog.com/
Idea 3: Adopt-A-Pilot http://adoptapilot.blogs.com
Idea 4: Southwest Airlines viral video contest
US airlines Southwest asked people to post a 20-second clip of something embarrassing or humiliating happening to them, with the winning video to be used in Southwest's official "Wanna Get Away" campaign.
Contestants signed up and posted video at http://www.youtube.com/group/Southwestcontest
Winning videos and honourable mentions were cross-posted at www.southwestwannagetaway.com.
Doritos’ “Crash the Super Bowl” contest encouraged wanna directors to produce an ad that would be aired during Super Bowl 2007.
More than 1,000 submissions were uploaded to Yahoo! Video and Jumpcut, and voted on by consumers at CrashTheSuperBowl.com
Two winners were aired: ‘Live The Flavor’ and ‘Check Out Girl’.
Dale Backus, 21, and Wes Phillips, 22, shot the 30-second spot, featuring Dale’s wife Cori, with borrowed equipment, a skateboard and total expenditure of 12 dollars. They were awarded a prize of $10,000 and a trip to the Super Bowl in Miami, where the winning entry was announced and aired during the game for est. US$1.25m. http://www.crashthesuperbowl.com/ Production cost: US$12
"He has succeeded where small armies of more conventional public-relations types have been failing abjectly for years; he has made Microsoft, with its history of monopolistic bullying, appear marginally but noticeably less evil to the outside world,“ The Economist