06a.Blogging strategy template
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  • 1. Trinetizen Media 2013BLOGGING – mapping a strategyObjectives:Examples of specific target objectives: Launch date: Oct 1, 2013.1. Post four blog posts a month.2. Increase website traffic in terms of unique visitors by 25% every month.3. Increase email list sign-ups and RSS feed subscribers by 5000 names by June 30, 2014.4. Increase PR value of print mentions of blog posts by 25% by June 30, 2014.5. Increase Facebook likes and mentions of blog posts to 5000 by June 30, 2014.6. Increase Twitter mentions, retweets, @replies of tweets to blog posts by 25% every month.7. Increase referral traffic to primary website from blog by 25% by June 30, 2014.8. Identify top 25 influencers on blogs, Facebook and Twitter who help link to current blog posts,repost, and spread the word via social media and have one offline event every three monthsto build relationships by Feb 1, 2014.9. Post one video per month to tell stories of impact our corporation by Feb 1, 2014.10. Conduct two audience surveys per year to determine how to expand, grow, and diversifysocial media presence for 2014-2015.Key Audiences:Type:1. CEO Insights2. Internal staff3. Technical Support4. Public Relations5. Investor Relations6. CSR, Cause7. Corporate Culture8. Green initiatives9. Brand ambassador/Mascot10. Employee focus11. Customer evangelists12. Direct sales13. Event-centered14. How-to, Instructional, Tips15. Sports16. Travel17. Community18. HealthAuthors: Single author | Multiple authors-single blog | Multiple authors and multiple blogs |Media: The blog will primarily be: Text | Audio | Photos | VideoPlatform: Wordpress | Blogger | Tumblr | Drupal | Customised Blog____________
  • 2. Trinetizen Media 2013Topic titles:1. 10 Reasons Why I Like Working For ______2. How We Learnt To Save Money On ______3. 10 Ways to Get Customers to Like You.4. The Secret of Getting the Best Deals/Price for Your _______5. Top Gadgets We Hope To Get Our Hands On This Year.6. Is _____ Worth the Money?7. Everything You Need to Know About _____8. Seven Audacious and Creative Ideas9. How to Get More _____ in Half the Time10. A Funny Thing Happened Today11. Seven Tips I Would Give A _____12. What I Learnt From This (Movie Star/Celebrity/Icon/Leader/Employee)13. 10 Ways You Can Improve Your _______14. Plan the Perfect/Ultimate ______15. 10 Things To Do When You Are Bored in ______16. What To Do When You Lose Someone You Love17. 7 Signs You Need to Change Your _______18. 10 Myths About (Product/Service/Industry/Employees/CEO)19. Is_____ a Dying Breed?20. How to Beat the Fear of _____21. 10 ____ Scams and How to Avoid Them22. How to Secure Your _____23. 7 Most Scary Facts About ____ And How To Overcome Them24. Get Rid of Your _____ Once and For All25. What Your ____ Is Not Telling You About _______26. Beware of ______ and How to Spot them27. 10 Ways Not to Lose Sleep Over ______28. Why I Loved This (Movie/TVSeries/Book/Show/Performance)29. The Unseen/Biggest Dangers of _____30. Dos and Donts of _____31. 21 Ways to Screw Up on _____32. 7 Danger Signs That You Are _____33. Facts and Fiction About _____34. Truth, Lies & Videotape35. What Everyone Ought to Know about ______36. Take Our Personality Test37. The Secret of Successful _____38. How to Spot a Fake ______39. Special Report On Our Latest (Product/Service/Launch/Event)40. Tricks of the Trade41. Our Secret Method That is Helping to _____42. 10 Tips From The Experts On ______43. Best and Worst _____of 201344. The World’s Worst Ever _____45. Conversations With My Team on _____46. My Interview With _____47. Why I Learnt Since I Started _____48. What I Would Do If I Became (President/Prime Minister/Head of)49. Why We Want To Improve The _____50. Our Best Ideas in 2013
  • 3. Trinetizen Media 2013Resources & Budget (Website design, training, bloggers, advertising &promotion, photography, videos, etc):Measurement Tools: Google Analytics | Customised Tracker | External Audits___________________________________________________________________________Quantity: Pageviews, unique visitors, time spent, PR value, number of comments, number ofsubscribers, number of likes, number of mentions, number of re-tweets, number of downloads,number of embeds, savings generated from support costs, sales revenueQuality: Issues resolved, positive comments generated, learning points, increased engagement,crisis averted, discovered new cost-savings method, understand customer pain points betterLink65 ways to drive traffic to your blog: http://bit.ly/65ways