Trinetizen Media has been involved in training for 10 years training and retraining journalists, editors, advertising execs, corp comms, pr execs, management on smartphones, iPads, iPhones, apps, multimedia, social media, etc. We were first to introduce video training on Motorola Razr 8 years ago and using smartphones iPhone./Android/Tablets to shoot and edit video, search, learn how to blog, Twitter, Facebook, crowdsourcing, live blogging, conducting live forums Cover It Live
ConcordeHotelCollapseSlow to update website, slow to release statement No PR since 2012
The early adopter wave off in Malaysia via Jaring, the pioneering ISP in Malaysia, followed by TMnet. Broadband took off in the 2nd wave following the advent of Streamyx, Jaring Broadband, several WiFi players in the latter half the 3G players via celcos Maxis, Celcom and DiGi and WiFi. In the 3rd Wave we will see a number of WiMAX players coming onstream. P1 is already rapidly rolling out in Peninsular while Amax and YTLe are set to come onstream in 2010 with Redtone offering its service in East Malaysia. TM’s HSBB service Unifi will provide a combination of broadband services for both households and offices with fiber-to-the-home as a key technology. May, 2013: TM Unifi has 550,000 subscribers on the back of 1.39m premises
Richard Branson serving as Air Asia flight attendant after losing F1 bet with Tony Fernandes two years ago.
How does your website look on mobile, Facebook app Visual – do more videos, photos, infographics – shareable, pass-along value, more likely to be linked to, Build your fan base not just from contests, not just from giveaways. Face-to-face. Go out and meet reporters.
Shoot in landscape Rule-of-thirds Keep it steady Minimize movement Don’t zoom Keep the light behind you Avoid noise and distractions
Kids are Snapchat, Vine, Whatsapp, Run away from their parents. Their using Dropbox to share files and photos.
Begin with end in mind: Skill sets to be integrated with workflow immediately, incentives and rewards in place. Flexibility of trainer is crucial: online, face-to-face, hands-on, longterm: basic, intermediate, advanced There are no shortcuts. Building online communities surrounding multimedia content takes time, your entire team AND all your “former readers” need to be behind you. The good news: It’s early days yet, so your competitors aren&apos;t too far in the distance. It is still a period of experimentation so try, fail, try, fail, try, fail, try again. You will get better at it, so just do it! People will care, if you care.
“Hi there, I’m Janet, one of a few Community Evengilist at ExxonMobil Corp. I’m here to answer any of questions from this twitter community.” Janet is conversing on issues related to Exxon Mobil. As to why on Twitter, she wrote “we’re working hard on building a strong relationship with the twitter community.” UPDATE (August 02 2008): Four days later, Janet of ExxonMobilCorp is revealed as a fake. The person DOES NOT represent Exxon Mobil Corporation..
Alicia_at_Honda does an amazing job on Twitter connecting with fans and owners on Twitter. When a 9/11 hoax surfaced again she pointed to the real info
Social Media & PR
Agenda: Day 3
9am – 10.15 am MODULE 1 ● Key Trends in Social Media
10.15am – 10.30am Coffee break
10.30am – 11.30am MODULE 2 ● Twitter
11.30am – 12.30pm MODULE 3 ● Facebook
12.30pm – 1pm MODULE 4:● Social Media Case Studies
1pm – 2pm Lunch
2pm – 2.30pm MODULE 4: ● Social Media Case Studies (continued)
2.30pm – 3.15pm MODULE 5 ● Social media strategy
3.15pm – 3.30pm Tea break
3.30pm – 4pm Wrap-up
1.To learn about a variety of social media
tools to help us listen, connect, add value
2.To identify a strategy for roll-out of social
media in my organisation.
3.To learn from successful social media
practitioners and organisations.
4.To understand how to use social media
tools to nurture a community of fans and
The New Media World
Where is everyone?
Facebook 1.23 billion monthly active users
Malaysia: >15.5 million
YouTube 1b unique users/month, 4 billion views daily
100hrs of video uploaded/1 min
Twitter 554m users+
Malaysia: 1.128 million++
LinkedIn 225m active users
Google+ 300m active users
Pinterest 70 million users
Tumblr 176 million blogs
Wordpress 76.8 sites
Instagram 150 million active users
Whatsapp 450 million active users 15
People are increasingly
spending more time in
social media than any
“Fish where the fish are!”
*Mobile penetration: 146.1% **Internet penetration: 60.7%
Force 1: Rise of access
*Source: Malaysia, Q3, 2013, MCMC **Internetworldstats.com
Force 2: Media fragmentation
Opinion forming elite
• One-way, one-to-many
• Sole or few sources
dictating schedules and
headlines from top-
• Very little engagement
or feedback encouraged
and even these are
Here it is, you decide
• Bloggers, tweeters, FB
commenters post in near
• Many sources engage in
the conversation from
Mass media >>> Masses of niche media
Diverse media options
Print: eg. news, direct mail,
Broadcast: TV, radio
Websites, Forums, Chat rooms
Blogs eg.Wordpress, Blogger, Tumblr
eg. Facebook, LinkedIn, G+
Microblogging eg. Twitter
Video-sharing eg. YouTube
Mobile apps eg. iPhone, Android,
Video chat eg. Skype, Facetime,
Search Engine Marketing
Key trends in social media in 2014
• Mobile 1st: More likely to see it there first
• Visual: Rise of videos, photos, infographics
• H2H: Humanizing the experience wins,
smaller, tighter networks work
• ROI: right content, right context, right time
• Community management going in-house,
round-the-clock monitoring is the reality.
• Early days yet, big corporations are still
making blunders, not executing well
32% of US adults who have watched a video on their computers, tablets or mobile
phones at least once in the past 6 months March 2014. Source: Animoto
Online Video's Influence on Brand Image
and Purchase Decisions
96% of respondents find videos helpful when making
purchase decisions online
77% consider companies that create online video to be
more engaged with customers
73% report being more likely to make a purchase after
watching an online video that explains the product or service
71 % say that videos leave a positive impression of a
58% consider companies that produce video content to be
83% prefer videos to be 5 minutes or less
42% want to see more product description videos online
What is Gen Y/Z’s favourite channel?
Piper Jaffray surveyed 8,650 teens, average age 16.2 years
• Fear of change
• PR personnel not savvy with explosion of new
apps and tools
• Command-and-control, top-down culture
• Silo thinking in PR/marketing/HR depts
• Individualistic nature of CEO, PR director
• Harder to attract media to show up at events
• Resources squeezed. Management does
not want to spend money on PR efforts
• Competition from unlikely competitors
continues to grow
• Can connect and engage media in multiple
ways, multiple platforms. One-on-one
• Greater participation in the journalism
process by engaging early, seeding stories
• You can be your own media, skip the
Press, go direct to your stakeholders
• Multimedia-savvy, multi-taskers will
• More accountability and transparency by
building a community of fans and followers
• Individuals can self-brand, break out on
their own and create new ventures for
the company or themselves.
What is social networking
and social media?
• Social networking in Plain English
• Social media in Plain English
Copyright: Lee & Sachi LeFever, CommonCraft.com
1. You won't know what people
are saying about you
The conversation is taking place anyway.
You can choose to participate or you can
ignore it, but people are talking -- even
when you're not listening.
2. You won't know what's going on
Listening in to conversations on Facebook, Twitter and the
blogosphere is like having a free focus group going 24/7.
If you listen to your market, you'll be able to anticipate
customer needs, make better products, improve services and
hear what's wrong with what you are currently delivering.
3. No one knows the real you
• Someone may already be squatting on your brand and
spewing false corporate messages
• If you don't secure your brand accounts on Twitter,
Facebook, no one will know if it's real or fake.
Get out there with your own voice and establish a
reputation for authenticity and truth - it's a lot harder
for someone else to hijack your brand.
4. When you need a voice, you
won't have any credibility
• Typically, organizations only think of a blog or a
Twitter account, after a crisis hits.
• Whether you're talking online or off, it takes
months – even years – to establish trust in a
• You need to start the conversation in order to
start making deposits in the bank of trust.
Then when you need it, the credibility will be
5. You're giving away a
• Whether you are listening
or not, chances are your
competition is monitoring
what your stakeholders
are saying about you.
• They may get the
feedback you don’t and
be able to bring a new
product to market faster,
and meet the needs of
the marketplace better
than you can.