Passenger on ferry Janis Krums clicked a snapshot with his iPhone of US Airways Flight 1549 partially submerged in the Hudson River and tweets rescue of passengers in Hudson River after plane crash.
Same pic appeared on front pages of major dailies.
The captain of a luxury cruise liner that capsized off Italy's coast may have steered the ship too close to shore so that its head waiter could salute his family in a pre-planned stunt that was posted on Facebook. Just minutes before the Costa Concordia struck rocks and began taking on water, the head waiter's sister updated her Facebook status to say: "In a short period of time the Concordia ship will pass very close. A big greeting to my brother who finally gets to have a holiday on landing in Savona." Captain Francesco Schettino, 52, reportedly invited the head waiter, Antonello Tievoli, on to the bridge as he steered the vessel towards the coast of Giglio on Friday night. "Come and see, Antonello, we're right in front of Giglio," the captain told Tievoli shortly before the crash, according to Italy's Corriere della Sera newspaper. It also quoted witnesses who claimed the waiter had warned Captain Schettino just before the accident, saying: "Careful, we are extremely close to the shore." Captain Schettino may have performed the sail-past also as a salute to an old colleague, a former admiral from the cruise line, who was not even on Giglio on Friday night.
The captain of a luxury cruise liner that capsized off Italy's coast may have steered the ship too close to shore so that its head waiter could salute his family in a pre-planned stunt that was posted on Facebook. Just minutes before the Costa Concordia struck rocks and began taking on water, the head waiter's sister updated her Facebook status to say: "In a short period of time the Concordia ship will pass very close. A big greeting to my brother who finally gets to have a holiday on landing in Savona." Captain Francesco Schettino, 52, reportedly invited the head waiter, Antonello Tievoli, on to the bridge as he steered the vessel towards the coast of Giglio on Friday night. "Come and see, Antonello, we're right in front of Giglio," the captain told Tievoli shortly before the crash, according to Italy's Corriere della Sera newspaper. It also quoted witnesses who claimed the waiter had warned Captain Schettino just before the accident, saying: "Careful, we are extremely close to the shore." Captain Schettino may have performed the sail-past also as a salute to an old colleague, a former admiral from the cruise line, who was not even on Giglio on Friday night. Costa Cruises offered compensation to passengers (to a limit of €11,000 a person) to pay for all damages including the value of the cruise. One-third of the passengers took this offer. It had 3,206 passengers and 1,023 crew members on board
Captain Chesley "Sully" Sullenberger seen as hero because he successfully ditched US Airways Flight 1549, which had been disabled by striking a flock of Canada geese during its initial climb out, over the Hudson River off Manhattan, New York City, on January 15, 2009. All of the 155 passengers and crew aboard the aircraft survived. Captain Francesco Schettino seen as a villain because he abandoned the ill-fated cruise ship Costa Concordia after it partially sunk and ran aground at Isola del Giglio, Tuscany, on 13 January 2012 before all the passengers were rescued. The ship carried 4,252 people of which 32 lives were lost.
Richard Branson serving as Air Asia flight attendant after losing F1 bet with Tony Fernandes two years ago.
The early adopter wave off in Malaysia via Jaring, the pioneering ISP in Malaysia, followed by TMnet. Broadband took off in the 2nd wave following the advent of Streamyx, Jaring Broadband, several WiFi players in the latter half the 3G players via celcos Maxis, Celcom and DiGi and WiFi. In the 3rd Wave we will see a number of WiMAX players coming onstream. P1 is already rapidly rolling out in Peninsular while Amax and YTLe are set to come onstream in 2010 with Redtone offering its service in East Malaysia. TM’s HSBB service Unifi will provide a combination of broadband services for both households and offices with fiber-to-the-home as a key technology. May, 2013: TM Unifi has 550,000 subscribers on the back of 1.39m premises
According to the Oxford Internet Institute, Malaysia along with Brazil, has the highest Twitter use in the world
Social media provides every person with a stage to share their thoughts and opinions with friends and other consumers. If you provide them with a great customer experience, social media will reward you with positive reviews and endorsements that attract new business. If a customer has a less than perfect experience, social media will let you know. But that's not such a bad thing so long as you take the opportunity to respond to them and use that feedback constructively to improve the way you serve your customers. o be a good conversationalist, you need to be a great listener. Social media marketing is more about listening and responding than it is about broadcasting a message. It's critical that you monitor what people are saying to you and about you, your industry, your areas of expertise and your competitors. (Don’t worry, we'll show you how easy it is to monitor the online conversations.) You've also got to be responsive—whether it's to respond directly to a customer’s question or suggestion or join a discussion where you can share your knowledge. Remember: To build relationships you don’t need to speak “social media,” you just need to be yourself. Talk on social media the same way you do in real life.
“Hi there, I’m Janet, one of a few Community Evengilist at ExxonMobil Corp. I’m here to answer any of questions from this twitter community.” Janet is conversing on issues related to Exxon Mobil. As to why on Twitter, she wrote “we’re working hard on building a strong relationship with the twitter community.” UPDATE (August 02 2008): Four days later, Janet of ExxonMobilCorp is revealed as a fake. The person DOES NOT represent Exxon Mobil Corporation..
Alicia_at_Honda does an amazing job on Twitter connecting with fans and owners on Twitter. When a 9/11 hoax surfaced again she pointed to the real info
1. Social Media Marketing
2. Learning Objectives
1. To learn about a variety of social media
tools to help us listen, connect, add value
2. To identify a strategy for roll-out of social
media in my organisation.
3. To learn from successful social media
practitioners and organisations.
4. To understand how to use social media
tools to nurture a community of fans and
3. Module 1:
Key Trends in
4. Twitter in action: Plane crash!
6. From Twitter to Front page
• 1-PERSON: A single person with a smartphone
can make a huge impact globally
• 2-WAY: Some characteristics of social media:
speed, amplification, pass-along value,
archival, offers instant feedback and more
• LIKE-ME: People care more when it’s someone
“like me”: more human, more real, more visual,
more believable, more authentic
8. Costa Concordia
9. "In a short period of time the Concordia ship will pass very close. A big greeting to
my brother who finally gets to have a holiday….”
Facebook update of sister to head-waiter of ship
10. Hero vs Villain
11. It’s not the tools or the
technology, it’s the story
12. The Internet circa 1993
13. Internet in 2014
14. The Old Media World
15. The New Media World
16. Newsmakers have gone social
19. Classic Branson stunt
20. Arby’s tweet at Grammys 2014
21. Celebs have reach + influence
@LisaSurihani : 1,993,233 Followers
@Shaheizy_Sam : 1,475,740 Followers
Facebook Fan Page:
: 2,880,184 likes
: 1,632,897 likes
: 660,465 Followers
: 318,551 Followers
: 209,323 Followers
: 147,718 Followers
: 116,768 Followers
Facebook Fan Page:
: 1,010,932 likes
: 865,215 likes
: 761,339 likes
: 726,043 likes
: 116,504 likes
* As of Feb 3, 2014
22. Force 1: Rise of access
*Mobile penetration: 146.1% **Internet penetration: 60.7%
*Source: Malaysia, Q3, 2013, MCMC **Internetworldstats.com
23. Force 2: Media fragmentation
Mass media >>> Masses of niche media
Opinion forming elite
• One-way, one-to-many
• Sole or few sources
dictating schedules and
headlines from topdown.
• Very little engagement
or feedback encouraged
and even these are
Here it is, you decide
• Bloggers, tweeters,
post in near real-time
• Many sources engage in
the conversation from
24. Force 3: Diverse media options
Print: eg. news, direct mail, Websites, Forums, Chat rooms
Blogs eg.Wordpress, Blogger, Tumblr
Broadcast: TV, radio
eg. Facebook, LinkedIn, G+
Microblogging eg. Twitter
Video-sharing eg. YouTube
Mobile apps eg. iPhone, Android,
Video chat eg. Skype, Facetime,
Search Engine Marketing
26. What’s social media?
One definition: It’s an
umbrella term that defines
the various activities that
social interaction, and the
construction of words,
pictures, videos and
27. …it’s people connecting online
28. What is social networking
and social media?
• Social networking in Plain English
• Social media in Plain English
Copyright: Lee & Sachi LeFever, CommonCraft.com
30. Where Is Everyone?
F. L. Y. T. B. G.
31. Why social media?
• 1.11b active users*
• Malaysia: >13.6 million**
• 225m active users
• Malaysia: >1.162m
• 1b unique users/month
• 4 billion views daily
• 72hrs of video uploaded/1 min
• 554m users+
• Malaysia: 1.128 million++
• > 200m bloggers
• > 300m active users
• Malaysia: ?
Sources: *Facebook.com (Mar, 2013) **Socialbakers.com (March, 2013),
+StatisticBrain(May 2012), ++ForestInteractive, Linkedin, YouTube
32. Why social media?
1. What our peers say about you
- we trust what our friends say about your
2. Online recommendations translate
- MarketingProfs survey: 73% learn about a
product online and 51% purchase a product
based on an online recommendation.
3. You must provide a great customer
4. Permission is key
- People who like a brand on Facebook,
follow a brand on Twitter are more likely to
buy and recommend.
5. Social Media Marketing is a commitment
- You must listen and respond. Be consistent, patient.
33. Can we ignore
34. There will be consequences…
35. 1. You won't know what people
are saying about you
The conversation is taking place anyway.
You can choose to participate or you can
ignore it, but people are talking -- even
when you're not listening.
36. 2. You won't know what's going on
Listening in to conversations on Facebook, Twitter and the
blogosphere is like having a free focus group going 24/7.
 If you listen to your market, you'll be able to anticipate
customer needs, make better products, improve services and
hear what's wrong with what you are currently delivering.
37. 3. No one knows the real you
• Someone may already be squatting on your brand and
spewing false corporate messages
• If you don't secure your brand accounts on Twitter,
Facebook, no one will know if it's real or fake.
 Get out there with your own voice and establish a
reputation for authenticity and truth - it's a lot harder
for someone else to hijack your brand.
38. 4. When you need a voice, you
won't have any credibility
• Typically, organizations only think of a blog or a
Twitter account, after a crisis hits.
• Whether you're talking online or off, it takes
months – even years – to establish trust in a
• You need to start the conversation in order to
start making deposits in the bank of trust.
Then when you need it, the credibility will be
39. 5. You're giving away a
• Whether you are listening
or not, chances are your
competition is monitoring
what your stakeholders
are saying about you.
• They may get the
feedback you don’t and
be able to bring a new
product to market faster,
and meet the needs of
the marketplace better
than you can.
40. Why use social media?
“Fish where the fish are!”
Users are spend more time in
social networks rather than
portals or destination sites.
Reach more people: Introduce
new users to your services or
products through conversation
Spread your message and
agenda: Embed on blogs,
social networks, video sites proactively
42. 4-step social media guidance
Step 1: Listen
What are people
saying about your
Who’s saying what?
Who comments and
What they say and
how they say it.
43. Step 2: Connect
Make friends – one at
conversations and find
and reactions, if any
Do not dominate the
44. 2/3 of the economy now influenced by
personal recommendations – McKinsey&Co
45. Step 3: Add value
Find unique and
genuine ways to reach
out to help.
Bring authority and
credibility to the
Do not flood streams
46. Step 4: Measure
Track pageviews, unique
Cost savings, sales and
Weigh sentiment, positive
vs negative comments,
issues resolved, feedback
47. Key trends in social media
marekting in 2014
Visual: Rise of videos, photos
H2H: Humanizing the experience wins
ROI: right content, right context = $
Community management going in-house,
round-the-clock monitoring is the reality.
• Early days yet, big corporations still make